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All Journal Mamangan Social Science Journal JAMBIS : Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Publik
Utami, Renisya Ayu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Communication Strategy In Improving The Image Of PT Tibeka Logistic Indonesia In Jakarta Utami, Suci; Yulianto, Yulianto; Astuti, Marhananis Tri; Utami, Renisya Ayu
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.6955

Abstract

In today's modern era, Digital Communication has become an essential aspect of any organization or company. Beyond being a demand, the digital communication function at PT Tibeka Logistik Indonesia in Jakarta is crucial for enhancing the company's image and its digital communication efforts. This research aims to identify the Digital Communication Strategy in Improving the Image at PT Tibeka Logistik Indonesia in Jakarta, along with its obstacles and solutions. This study employs qualitative research methods with a descriptive approach and data collection techniques including interviews, documentation, and literature review. The findings of this study indicate that the Digital Communication Strategy in Improving the Image at PT Tibeka Logistik Indonesia in Jakarta is to build a strong network and consistently convey the company's values and mission through various digital platforms. PT Tibeka Logistik Indonesia in Jakarta's digital communication strategy emphasizes having a deep understanding of the target audience and crafting messages that are relevant to the company's values and perceptions. Communication should be carried out through the right channels, whether through the company website, social media, email, or other communication tools that match the habits and preferences of the audience. A well-directed communication strategy is key to improving the image of PT Tibeka Logistik Indonesia in Jakarta.
ANALISIS PERANAN MOTIVASI KERJA DALAM UPAYA PENINGKATAN KINERJA PEGAWAI BIDANG PRASARANA PADA DINAS PERHUBUNGAN KOTA BEKASI Putri, Marsesha Harywati; Utami, Renisya Ayu
Jurnal Ilmu Administrasi Publik Vol. 5 No. 3: Mei 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jiap.v5i3.4827

Abstract

This study aims to analyze the role of work motivation in an effort to improve the performance of employees in the Infrastructure Sector at the Bekasi City Transportation Service. This research method is descriptive analysis with a qualitative approach. This research was carried out in the work environment of the Infrastructure Sector at the Bekasi City Transportation Service by selecting 7 (seven) informants who were considered to represent the entire population. Data collection techniques used in this study were direct field observations, interviews and documentation. The results showed that work motivation has an effect on efforts to improve the performance of employees in the Infrastructure Sector at the Bekasi City Transportation Service. The higher the work motivation given by the leadership, the higher the employee's performance will increase.
Analisis Peranan Motivasi Kerja Dalam Upaya Peningkatan Kinerja Pegawai Bidang Prasarana Pada Dinas Perhubungan Kota Bekasi Putri, Marsesha Harywati; Utami, Renisya Ayu
Jurnal Ilmu Administrasi Publik Vol. 4 No. 2: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jiap.v4i2.3740

Abstract

This study aims to analyze the role of work motivation in an effort to improve the performance of employees in the Infrastructure Sector at the Bekasi City Transportation Service. This research method is descriptive analysis with a qualitative approach. This research was carried out in the work environment of the Infrastructure Sector at the Bekasi City Transportation Service by selecting 7 (seven) informants who were considered to represent the entire population. Data collection techniques used in this study were direct field observations, interviews and documentation. The results showed that work motivation has an effect on efforts to improve the performance of employees in the Infrastructure Sector at the Bekasi City Transportation Service. The higher the work motivation given by the leadership, the higher the employee's performance will increase.
Pengaruh Citra Merek Dan Price Discount Terhadap Keputusan Pembelian Pada Produk “Jims Honey (Studi Kasus Pada Konsumen Jims Honey Di Kecamatan Cikarang Barat Kabupaten Bekasi) Utami, Renisya Ayu; Muzaka, Erpin
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3750

Abstract

This research uses quantitative research methods. The population and sample amounted to 150 consumers buying Jims Honey products. Based on the research results, the regression equation was obtained, namely Y = 3.078 + 0.610 X1 + 0.604 The research results show that there is a positive and significant influence between brand image (X1) on purchasing decisions (Y) with an R Square coefficient value of 0.299 or 29.9%. The price discount variable shows that there is a positive and significant influence between price discount (X2) on purchasing decisions (Y) with an R Square coefficient value of 0.311 or 31.1%. The brand image (X1) and price discount (X2) variables show that there is a positive and significant influence on purchasing decisions (Y) with an R Square coefficient value of 0.371 or 37.1%. It can be concluded that brand image and price discount partially and together have a positive and significant influence on purchasing decisions when purchasing Jims Honey products in West Cikarang District, Bekasi Regency.
Co-Authors Astuti, Marhananis Tri Muzaka, Erpin Putri, Marsesha Harywati Suci Utami, Suci Yulianto Yulianto