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All Journal Gadjah Mada International Journal of Business Jurnal Penelitian Pendidikan Indonesia
Elisa, Hanifah Putri
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Economics, Econometrics & Finance Other

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The Impact of Scarcity of Health Supplement Products' Impacts on Impulsive Purchasing during the COVID-19 Pandemic in Indonesia Elisa, Hanifah Putri; Fakhri, Mahendra; Pradana, Mahir
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.71700

Abstract

The peak of the COVID-19 outbreak in Indonesia occurred in 2020, causing a scarcity of health supplement products that significantly impact consumers' impulsive purchases and public safety. During this challenging period, it is crucial to understand the impact of scarcity on customers' impulsive purchases. However, little research has been done in Indonesia on the impact of health supplement scarcity on impulsive purchases. Based on scarcity and SOR theories, this research investigates the impact of scarcity of health supplement products on customers' impulsive purchases during pandemics in Indonesia. In short, the study identified the mechanisms of mediation (fear of missing out) and moderation (social media fake news) in the relationship between scarcity and impulsive purchasing. Ultimately, 170 valid data points were acquired using online surveys, and SmartPLS was used for data analysis. As the results showed that fear of missing out dominates the impact of the scarcity of impulsive purchases. The study provides more information about consumers' impulsive purchases given the scarcity of health supplement products in times of pandemics. Businesses and the Indonesian government can take steps to reduce the impact, hich might help keep the country safe throughout the pandemic.
A bibliometric analysis of halal cosmetics consumer behaviour in Indonesia Pradana, Mahir; Elisa, Hanifah Putri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242679

Abstract

The increasing number of halal cosmetics companies in Indonesia meets consumer demand for products that comply with halal standards. Therefore, this study aims to examine the viewpoints of academics towards the literature on halal cosmetics. This research uses bibliometric analysis to examine the results and then visualize the results. This research uses the Google Scholar database, Microsoft Excel for statistical analysis, and VOSviewer, a network map generator program, for bibliometric analysis. The conclusion of this study is that in the coming years, the halal cosmetics market in Indonesia is expected to expand significantly. Increasing consumer knowledge of halal cosmetics and their advantages is the driving force. The demand for halal products is also met by the increasing number of businesses in Indonesia that sell halal cosmetics. These businesses can concentrate on creating cosmetics that are not only halal but also safe and healthy for the skin by using natural components.
Co-Authors Mahendra Fakhri Mahir Pradana