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All Journal Rotasi Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Trends Economics and Accounting Research Management Studies and Business Journal
Iskandar, Ihsan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mechanical Engineering

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Pengaruh Fraksi Volume dan Ukuran Partikel Cangkang Telur Ayam terhadap Kekuatan Impak Komposit Polyester Iskandar, Ihsan; Wahyudi, Haris
ROTASI Vol 26, No 1 (2024): VOLUME 26, NOMOR 1, JANUARI 2024
Publisher : Departemen Teknik Mesin, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/rotasi.26.1.21-27

Abstract

The eggshell of chicken, as a waste product from the food industry, has garnered attention in environmental sustainability efforts. In the context of composites, chicken eggshell offers the potential as an economical and sustainable reinforcement. The use of reinforcing materials in the form of particles is a common approach in composite development. Despite research on the use of chicken eggshell as a reinforcement in composites, the comprehensive effects of content and various particle sizes on unsaturated polyester composites using chicken eggshell on impact strength have not been thoroughly explained. This research aims to fill this knowledge gap by investigating the influence of content and particle size of chicken eggshell on the impact strength of unsaturated polyester composites. Composites were prepared using Polyester UPR 108 matrix reinforced with chicken eggshell that had been crushed into powder with various particle sizes of 40 mesh, 60 mesh, 80 mesh, and 100 mesh. The variation in the volume fraction of particles used was 0%, 10%, 30%, and 50%. The influence of particle size on composite performance was evaluated using Charpy impact strength testing according to ISO 179-1 standards. The research results showed that pure resin had the lowest impact strength, at 1.09 kJ/m2. Test specimens with 100 mesh particle content had the highest impact strength, at 4.25 kJ/m2. These findings indicate that composites with smaller particle sizes tend to have higher impact strength
Strategi Optimalisasi Google My Business (GMB) dalam Meningkatkan Daya Saing Digital UMKM di Kelurahan Kampung Baru Kota Medan Iskandar, Ihsan
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 1 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i1.1028

Abstract

The rapid advancement of information technology has driven micro, small, and medium enterprises (MSMEs) to adapt digital marketing strategies to remain competitive. This study analyzes the impact of Google My Business (GMB) in enhancing the online marketing performance of MSMEs in Kelurahan Kampung Baru, Medan City. The research involved direct mentoring for 15 selected MSMEs to register and optimize their GMB profiles. The method included observational analysis through GMB analytics to measure visibility improvements. Findings indicate that GMB significantly increases business visibility, with the highest profile view reaching 137 and the lowest at 5 views within a week. GMB also facilitates easier customer access to business information, contributing to broader market reach and improved sales potential. This study emphasizes the strategic role of GMB in empowering MSMEs to adapt to the digital era and expand their market penetration.
Peran Strategis Transformasi Digital dalam Meningkatkan Daya Saing UMKM Tekstil Indonesia Iskandar, Ihsan
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2089

Abstract

This study aims to analyze the influence of viral marketing, brand awareness, and lifestyle on purchasing decisions with the mediation variable of purchase interest at Point Coffee Indomaret. This study uses primary data collected through the distribution of questionnaires from 250 respondents who are consumers of Point Coffee Indomaret, using purposive sampling. Data were analyzed using partial least square-structural equality modeling (PLS-SEM) with the help of the SmartPLS statistical application. The results of the study indicate that viral marketing, brand awareness, and lifestyle have an effect on purchase interest. Viral marketing, lifestyle, and purchase interest have an effect on purchasing decisions. Viral marketing has an effect on purchasing decisions with purchase interest as a mediation variable, brand awareness has no effect on purchasing decisions with purchase interest as a mediation variable, lifestyle has an effect on purchasing decisions with purchase interest as a mediation variable.
THE EFFECTIVENESS OF GOOGLE MY BUSINESS AS A DIGITAL MARKETING TOOL TO ENHANCE VISIBILITY AND CUSTOMER ENGAGEMENT OF CATERING MSME DAPUR BU DEDEK IN DELI SERDANG REGENCY, INDONESIA Iskandar, Ihsan
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 7 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/a2aggk66

Abstract

The rapid advancement of digital technologies has transformed how micro, small, and medium enterprises (MSMEs) engage with customers and maintain competitiveness in increasingly dynamic markets. Despite this trend, many MSMEs in Indonesia continue to face challenges in adopting effective digital marketing strategies that enhance visibility and customer interaction. This study aims to examine the effectiveness of Google My Business (GMB) as a digital marketing tool for improving visibility and customer engagement in the catering MSME Dapur Bu Dedek, located in Deli Serdang Regency, Indonesia. Employing a qualitative case study approach, the research utilized secondary data derived from six months of GMB performance reports to analyze patterns of customer engagement and platform-driven interactions. The findings reveal that GMB significantly contributes to strengthening the enterprise’s digital presence by generating substantial profile views, navigation requests, and direct interactions, with mobile-based access accounting for the majority of engagement. These results suggest that GMB not only facilitates visibility but also fosters meaningful customer connections that are critical for sustaining business growth. The study contributes to the growing body of literature on digital marketing adoption in MSMEs by emphasizing the strategic role of GMB in shaping consumer engagement behaviors. In practical terms, the research provides actionable insights for MSME owners and policymakers on optimizing digital platforms to enhance competitiveness and resilience in the digital economy.
Co-Authors Wahyudi, Haris