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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Da'watuna: Journal of Communication and Islamic Broadcasting
Mad Yoman
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Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Komunikasi Pemasaran Elite Pro Green Lake City Dalam Upaya Meningkatkan Penjualan Properti Tahun 2023 Devi Julianti; Mad Yoman; Mochammad Mirza
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2482

Abstract

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.
Analisis Miskomunikasi Dalam Proses Pembelajaran Di Lingkungan Sekolah: Studi Kasus SMP Negeri 5 Curug Kabupaten Tangerang Tahun 2024 Miftahul Falah; Isniyunisyafna Diah Delima; Mad Yoman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4650

Abstract

This research aims to analyze miscommunication in the learning process at SMP Negeri 5 Curug, Tangerang Regency in 2024. Miscommunication is one of the factors that can have an impact on the effectiveness of the learning process and the achievement of student learning outcomes. This research uses a qualitative approach with a case study method. Data was collected through observation, in-depth interviews and documentation of teachers, students and other related parties at SMP Negeri 5 Curug. Data analysis was carried out using descriptive qualitative analysis techniques to identify forms of miscommunication, causal factors, and their impact on the learning process. The research results show that miscommunication occurs in various forms, such as misunderstanding of instructions, different interpretations of material, hybrid online learning systems, small class sizes and lack of two-way communication between teachers and students. Factors causing miscommunication include lack of literacy among students, network factors, and limited facilities and infrastructure. The impact of this miscommunication is decreased student motivation to learn, low participation in class, and achievement of learning outcomes that are not optimal.
Analisis Konten Youtube Bobon Santoso pada Episode Kuali Merah Putih dalam Membangun Semangat Nasionalisme Penonton Yulitasari, Like Amelia; Een Irianti; Mad Yoman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4985

Abstract

The aim of the research carried out is to find out how the meaning of denotation, connotation and myth is analyzed in Bobon Santoso's YouTube content in the Kuali Merah Putih episode so as to build the spirit of nationalism in the audience. Data collection was carried out using Roland Barthes' semiotic analysis, literature study and documentation so that in the end it created a conclusion about the meaning of the Kuali Merah Putih denotation, namely the spirit of nationalism is depicted in scenes where activities such as flag ceremonies, singing the national anthem, regional art performances become media in instilling noble values. nation and nationalism in everyday life and also in the world of elementary school children's education. The connotation meaning, Kuali Merah Putih is the stretching of the Red and White flag along the road which involves all elements of Papuan society. A narrative that makes it clear that the Red and White is still flying high in the land of Papua even though it is on the edge of Indonesia and rarely receives attention from the government. And the myth, the Red and White Cauldron, namely the spirit of nationalism, should be spread from an early age and from the tip of Aceh to Papua there without distinction between language, ethnicity and other differences.
Co-Authors Devi Julianti Een Irianti Isniyunisyafna Diah Delima Miftahul Falah Mochammad Mirza Yulitasari, Like Amelia