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All Journal Journal of Civil Engineering Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Muhammad Wildan Aziz
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Humanities Civil Engineering, Building, Construction & Architecture Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation

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Strategi Komunikasi Es Kopi Kulu Dalam Meningkatkan Brand Awareness Studi Kasus Kedai Kopi Kulumanu Kota Tangerang Muhammad Wildan Aziz
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2564

Abstract

This analysis delves deeply into Es Kopi Kulu's communication strategy to enhance brand awareness, employing a qualitative descriptive research method through literature review. Es Kopi Kulu has successfully crafted a brand identity through innovative products that showcase creativity and align with current consumer trends. The strategic use of social media has been pivotal in expanding reach and fostering customer interaction, involving them in participatory activities and sharing personal stories. Additionally, collaborative approaches and sponsorships with third parties, such as local artists, have contributed to reinforcing brand awareness within the community. Collectively, the synergy of these three elements provides Es Kopi Kulu with an edge in creating a consistent brand narrative and cultivating strong relationships with customers. This achievement serves as an inspirational catalyst for industry players to tap into creativity, leverage social media effectively, and form strategic partnerships to fortify brand awareness in a competitive market
NUMERICAL ANALYSIS STUDY OF THE EFFECT GEOPOLYMER CONCRETE COMPRESSIVE STRENGTH ON DUCTILITY OF REINFORCED CONCRETE BEAMS Muhammad Wildan Aziz; Priyo Suprobo; Yuyun Tajunnisa
Journal of Civil Engineering Vol. 37 No. 1 (2022)
Publisher : Institut Teknologi Sepuluh Nopember (ITS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j20861206.v37i1.7629

Abstract

Geopolymer concrete that has polymer formwork is very likely to be used as reinforced concrete material with several advantages. The advantages of geopolymer concrete when compared to portland cement concrete are: resistant to acidic environments (corrosion resistance), better bond strength of reinforcement with concrete material, stable at high temperatures, higher fracture energy. Previous experimental studies found that the tensile strength, bond strength, and fracture energy of geopolymer concrete were better, leading to the hypothesis that the ductility value of geopolymer concrete was better than portland cement concrete. The identification of ductility values based on the compressive strength of concrete will be carried out in research using the finite element method using the 3D ATENA program. Several specimens with compressive strength of 25 MPa, 30 MPa, 35 MPa, 40 MPa, and 45 MPa were compared with their ductility values. The results showed that the 25 MPa specimen had the highest ductility value with 5.33, while the lowest ductility value is 45 MPa specimen with 3.39.
Co-Authors Priyo Suprobo Yuyun Tajunnisa