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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Cidea Journal
Imaculata Lamonge
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Peran Media Komunikasi RRI Dalam Meningkatkan Kepedulian Lingkungan Pada Masyarakat Di Kabupaten Biak Numfor Provinsi Papua Christian Tarandung; Henny Tumbelaka; Imaculata Lamonge; Marthen Tombeg; Fanhaselt Rumbewas
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2756

Abstract

Radio Communications Media of the Republic of Indonesia (RRI) Aims to: Objectives 1) To find out the role of one of the communication media, in this case Radio Republik Indonesia (RRI) Biak, which is used as a means of information presented by Radio in the form of news events, information and environmental education to the community through non-formal channels. 2) To find out the responses given by the community regarding radio programs/broadcasts related to the environment. Subjective Objectives to fulfill one of the requirements in completing a bachelor's degree at the North Sulawesi University of Technology. To find out the expectations and experiences of the listeners of RRI Biak, the data collection technique in this study was the data triangulation method. Document analysis is carried out before respondents or informants, direct interviews will be conducted with respondents or informants along with direct observations in the field. The data analysis used in this research is using qualitative analysis. Data analysis is a process in which the data is simplified into a form that is easier to read and interpret. This research was also conducted in the Biak Numfor City area of ​​RRI Biak, with the criteria of the respondents being radio broadcast listeners. Based on the results of interviews with several respondents or informants, it can be concluded several things as follows: RRI can be a bridge or link of information to the community regarding an event or events that occur.
Peran Media Sosial Sebagai Alat Komunikasi Pemasaran Berbasis Online Dalam Meningkatkan Penjualan Di Pasar Bersehati Kota Manado Riani Senduk; Yudith Rondonuwu; Hartati Umar; Imaculata Lamonge; Michiko Londok; Diana Wangania
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1908

Abstract

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.
Peran Media Sosial Sebagai Alat Komunikasi Pemasaran Berbasis Online Dalam Meningkatkan Penjualan Di Pasar Bersehati Kota Manado Riani Senduk; Yudith Rondonuwu; Hartati Umar; Imaculata Lamonge; Michiko Londok; Diana Wangania
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1908

Abstract

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.
Co-Authors Christian Tarandung Diana Wangania Fanhaselt Rumbewas Hartati Umar Henny Tumbelaka Marthen Tombeg Michiko Londok Riani Senduk Yudith Rondonuwu