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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Salsa Hijriyatin Nisa
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Humanities Computer Science & IT Electrical & Electronics Engineering Social Sciences

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Etika Periklanan: Studi Kasus Iklan Mie Sedaap Versi Tasty Beef Yakiniku Alya Salsabilla; Assya Putri Sanggita; Salsa Hijriyatin Nisa; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3834

Abstract

Advertising ethics regulate advertising practices to ensure that advertisements delivered to consumers are accurate, honest, and not misleading. Unethical or inappropriate advertising can harm consumers by providing false or misleading information, which can ultimately damage brand reputation and consumer trust. The approach used in this study is a qualitative approach using a case study method on the Sedaap noodle advertisement, Tasty Beef Yakiniku version. The results of the study showed that there were violations of the Indonesian Advertising Ethics (EPI) that were not yet known by many people, so that they could mislead consumers who watched them. Advertisers must pay attention to norms, regulations, customs and traditions in producing advertisements so that unwanted incidents do not occur and also do not offend the community affected by the advertisements made to avoid controversy among the community
Iklan Informatif dan Sales Promotion di Instagram: Pengaruhnya terhadap Keputusan Pembelian Skincare The Originote Salsa Hijriyatin Nisa; Oktaviana Purnamasari
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1596

Abstract

The purpose of this study is to examine the impact of informative advertisements and sales promotions on consumer purchase decisions, as well as to measure the partial effects of informative advertisements and sales promotions on purchase decisions, and to simultaneously assess their combined effect on consumer purchase decisions. In this study, the variable X1 represents informative advertisements, which include dimensions such as informing the market about new products, explaining how a product works, and suggesting new ways to use a product. The variable X2 represents sales promotions, which include dimensions such as coupons, price packs (money-off deals), and event marketing or event sponsorship. The variable Y in this study is consumer purchase decisions, which consist of dimensions like problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. This research uses a quantitative approach with a survey method and data collection through questionnaires given to 144 respondents who are followers of the Instagram account @theoriginote. The data analysis technique used is multiple linear regression, with sampling using the simple random sampling technique. The results indicate that the informative advertisement variable has an effect of 51.2%, while the sales promotion variable has an effect of 66.6%. Simultaneously, both informative advertisements and sales promotions have a combined effect of 67.9% on consumer purchase decisions, with the remaining influence coming from external factors not covered by the study.  
Co-Authors Alya Salsabilla Assya Putri Sanggita Handoko, Daniel Oktaviana Purnamasari