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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera IIJSE
Arde Agung Hidayatulloh
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Pelatihan Pembuatan Stik Sawi Guna Menunjang Inovasi Produk Di Kelompok Wanita Tani (KWT) Dewi Fortuna Shafira Salsabilla; Arde Agung Hidayatulloh; Yudha Adriansa; Dewi Khrisna Sawitri
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.164

Abstract

Based on Law No. 20 of 2008, MSMEs are referred to as business activities that stand independently in the form of groups or individuals which are not business activities of a branch company. MSMEs play a very important role in the lives of Indonesian people because many Indonesians make a living from selling through MSMEs. There are still many problems that occur in the world of MSMEs in Indonesia, one of which is the lack of product innovation by MSMEs. There are still many MSMEs that only produce food that has spread widely in Indonesia so that the resulting competitive value is very tight between MSMEs. With these problems to help solve the problems faced by MSMEs, a product innovation assistance is held. This assistance is carried out to create a new product innovation in the form of mustard sticks which will later become the newest product in the Fostered MSMEs.
The Influence of Payment Methods, Discounts, and Free Shipping on Purchase Decisions in the Shopee Application for Generation Z in Surabaya City Arde Agung Hidayatulloh; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5512

Abstract

In shopping, purchasing decisions are influenced by consumer behavior, which is affected by several factors. One of the factors influencing purchase decisions is customer service. The Shopee application offers various customer services such as diverse payment methods, and monthly events like discounts or free shipping. Aligned with the services provided by Shopee, this study aims to determine the influence of payment methods, discounts, and free shipping on purchasing decisions among Generation Z in Surabaya City. The population studied consists of Generation Z in Surabaya City, and a purposive sampling technique was employed to select 100 respondents. Data collection was conducted using a questionnaire. Subsequently, the collected responses were analyzed to test the initial hypotheses using the Partial Least Squares (PLS) method, involving stages of validity testing, reliability testing, T-testing, and hypothesis testing. From the data analysis using the Partial Least Squares (PLS) method, it was found that payment methods, discounts, and free shipping significantly influence purchasing decisions. The impact of each independent variable indicates contributions of payment methods, discounts, and free shipping towards purchasing decisions on the Shopee application for Generation Z in Surabaya City.
Co-Authors Dewi Khrisna Sawitri Shafira Salsabilla Ugy Soebiantoro Yudha Adriansa