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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah SEIKO : Journal of Management & Business Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economics (IJEC) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences
Ugy Soebiantoro
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Sepatu Merek Adidas di Surabaya Aryo Bagus Wicaksono; Ugy Soebiantoro
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2303

Abstract

Abstrak Keputusan pembelian merupakan suatu tindakan oleh para konsumen guna melakukan pembelian atau tidak akan produk. Kualitas produk serta citra dari merek ialah bagian dari faktor yang memberikan pengaruh untuk keputusan dari pembelian dari konsumen, studi ini berguna menguji konsep kualitas akan produk serta citra dari merek akan keputusan dari pembelian sepatu merek Adidas di Surabaya. Populasi yang digunakan dalam studi ialah warga masyarakat Surabaya yang memiliki sepatu olahraga merek Adidas, serta sampel dalam studi ini memakai teknik accidental sampling, merupakan metode penetapan jumlah sampel berdasar dari kebetulan, jadi siapapun secara kebetulan bertemu peneliti dengan jumlah 75 responden. Pada studi ini, metode yang dipakai ialah kuantitatif serta memakai structural equation modeling juga PLS seabagi alat analisis. Perolehan studi ini diperoleh jika kualitas produk mempunyai pengaruh akan keputusan dari pembelian sepatu olahraga dengan merek Adidas di Surabaya serta citra merek mempunyai pengaruh akan keputusan dari pembelian sepatu olahraga dengan merek Adidas di Surabaya. Kata Kunci: Citra Merek; Keputusan Pembelian; Kualitas Produk Abstract The purchase decision is an action by consumers to make a purchase or not to the product. Product quality and brand image are part of the factors that influence consumer purchasing decisions, this study is useful for testing the concept of product quality and brand image on the decision to purchase Adidas brand shoes in Surabaya. The population used in this study are Surabaya residents who have Adidas brand sports shoes, and the sample in this study used the accidental sampling technique, which is a method of determining the number of samples based on chance, so anyone by chance met the researcher with a total of 75 respondents. In this study, the method used is quantitative and uses structural equation modeling as well as PLS as an analytical tool. The results of this study are obtained if product quality has an influence on the decision to purchase sports shoes with the Adidas brand in Surabaya and brand image has an influence on the decision to purchase sports shoes with the Adidas brand in Surabaya. Keywords: Brand Image; Buying Decision; Product Quality
Implementasi Teori Belajar Behavioristik Terhadap UMKM “Bintang Lestari” Dalam Pemasaran Melalui Media Sosial Gusti Putu Devandra Yudhistira; Ugy Soebiantoro
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.223

Abstract

Repetition and practice are used in Behavioristic learning methods. Group 32 Students of the East Java "Veteran" National Development University in 2023 use this theory to apply marketing knowledge through social media towards "Bintang Lestari" MSME. The ability to introduce businesses and upload products on social media is something that can help MSME achieve good business performance. Prior to receiving assistance, The"Bintang Lestari" MSME only marketed their products conventionally by word of mouth. After mentoring "Bintang Lestari" managed to use Whatsapp Business and Facebook and get orders from these applications.
Pelatihan Sertifikasi Halal Self Declare Terhadap Pelaku UMKM di Kelurahan Gunung Anyar Tambak Muhammad Bagus Yoga Hutama; Ugy Soebiantoro
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.238

Abstract

Indonesia is a country that has the largest Muslim population in the world and has the opportunity to become the center of the global halal industry. However, this has not been implemented because many products from Indonesian MSMEs are still not halal certified, therefore the Indonesian government needs to boost the certification of halal products. The self-declare halal certification training will be held on May 21 at 08.00 – 16.00 at the RW 08 Gunung Kelurahan hall. New Tambak. pond. The training implementation activities were held on May 21, 2023 at 08.00 – 16.00 WIB and carried out at the RW 08 Balai Kelurahan Gunung Anyar Tambak and were attended by 50 MSMEs in Gunung Anyar Tambak sub-district. The Indonesian government continues to strive for Indonesia to become a global halal industry with halal certification training The self-declare held aims to educate and provide an understanding of the importance of halal certification for MSME actors.
OPTIMALISASI BANK SAMPAH BERBASIS PEMBERDAYAAN SUMBER DAYA MANUSIA DI KELURAHAN GEDOG Nabila Zafirna Syazwani; Ugy Soebiantoro
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.247

Abstract

Gagasan bank sampah berbasis pemberdayaan sumber daya manusia dipandang mampu menangani sampah tidak hanya dengan mengurangi jumlahnya, tetapi juga mengubah sampah menjadi lebih bermanfaat secara ekonomi karena memiliki nilai jual. Salah satu bank sampah yang ada di Kelurahan Gedog adalah Bank Sampah Guyub Rukun yang berada di RW 13. Bank Sampah Guyub Rukun merupakan salah satu bentuk usaha kecil dan menengah (UKM) yang muncul dari kesadaran masyarakat akan pengelolaan sampah. Sebagai bentuk UKM yang berbasis masyarakat, Bank Sampah Guyub Rukun membutuhkan bantuan dari sumber daya manusia. Namun, terdapat masalah perihal masih diperlukan peningkatan kapasitas sumber daya manusia agar pengelola bank sampah dapat memilah sampah secara efektif dan efisien. Kelompok KKN Tematik 31 memberikan pengetahuan mengenai apa itu sampah, jenis sampah, pengelolaan sampah dan 3R (reduce, reuse, recycle) agar pengelolaan sampah dapat berjalan secara optimal serta memberikan dampak finansial kepada bank sampah. Pelaksanaan pemberdayaan menggunakan metode dalam bentuk sosialisasi/penyuluhan, pemaparan materi, tanya jawab dan pameran produk.
The Influence of Store Atmosphere, Price Perceptions, and Service Quality on Customer Satisfaction at Kedai Semoga Sukses Cantika Eva Dialoka; Ugy Soebiantoro
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.568

Abstract

The purpose of this study was to determine the effect of Store Atmosphere, Price Perception, and Service Quality on Consumer Satisfaction at Kedai Selamat Sukses. This research method uses quantitative research, where the dependent variable is customer satisfaction and the independent variables are store atmosphere, price perception, and service quality. The population in this study are consumers who have visited and made purchases at Kedai Selamat Sukses. The number of samples taken was 108 respondents. Sampling using non-probability sampling method with purposive sampling technique. This research analysis technique uses the partial least squares (PLS) method. The results of this research analysis are: 1) Store Atmosphere influences customer satisfaction at Kedai Selamat Sukses, 2) Price Perception influences customer satisfaction at Kedai Selamat Sukses, 3) Service Quality influences customer satisfaction at Kedai Selamat Sukses.
The Influence of Brand Image and Online Customer Reviews on Consumer Purchasing Decisions at the Shopee Marketplace in Surabaya Dani Fajariyatusyarifah; Ugy Soebiantoro
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.666

Abstract

This research aims to analyze the influence of each Brand Image and Online Customer Review on Purchasing Decisions at the Shopee Marketplace in Surabaya. The population in this research is consumers who buy products on the Shopee marketplace with a sample of 108 respondents and was determined using a non-purposive sampling technique. Primary data was obtained using questionnaires while secondary data was obtained using books, journals, literature and websites or the internet. Based on the test results using SMARTPLS, it was found that this research shows that all indicators are valid or all variables are significantly positive for purchasing decisions. Based on the Outer Loading results, the estimation results for all indicators have met convergent validity or good validity. Based on the results of the AVE test as a whole, the variables in this study can be said to have good validity. Based on the results of the Composite Reability test, it is said that all the variables in this study are reliable.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM SEBAGAI PENGEMBANGAN USAHA PADA UMKM KZ STORE SURABAYA Shanti Septiana Rachmasari; Ugy Soebiantoro
EKBIS (Ekonomi & Bisnis) Vol 12 No 1 (2024): Juni 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i1.1567

Abstract

In today's digital era, social media has become an inseparable part of daily life in society. In the business field, social media is one of the most effective tools for expanding reach and promoting businesses. KZ (Kaos dan Konveksi Zindy) Store Surabaya is an UMKM focused on producing textile products such as t-shirts, jackets, training outfits, sportswear, gamis, and shirts, along with other fashion products. KZ Store Surabaya aims to expand its market reach and build brand awareness by optimizing Instagram, the second most popular social media platform in Indonesia. The objective of this study is to optimize Instagram for business development at KZ Store Surabaya. The method used is qualitative, including observation, documentation, and interviews. The results show that optimizing Instagram for KZ Store Surabaya successfully expanded audience reach, built brand awareness, and increased audience interaction. Kata kunci : Social Media, Instagram, UMKM
Pendampingan UMKM Desa Bareng Dalam Pembuatan Legalitas Usaha NIB Menggunakan Aplikasi Online Single Submission Ubay Husen; Ugy Soebiantoro
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.438

Abstract

Assistance in a community service program with an entrepreneurial and creative economy scheme by the East Java "Veteran" National Development University located in Bareng District, Bareng Village in the Merdeka Learning KKN-T program - Merdeka Campus which aims to assist the Joint Village MSMEs to make business legality main numbers endeavor (NIB) using the online single submission (OSS) application. Desab Bareng has at least 45 MSMEs based on the survey that has been conducted. Of the at least 45 MSMEs, only a few MSME actors have business legality, while the majority do not have business legality because they do not know the function of business legality and are also unable to use the internet. Currently, the central government and local governments offer a lot of assistance, in the form of cost reductions in trying to assist and train business behavior so that it is mandatory for business owners to have a Business Identification Number. NIB) uses an online single submission (OSS) application. The method used is to conduct a survey combined with interviews in addition to the Forum Group discussion (FGD). The benefits of research are knowing the importance of having a business identification number (NIB).
The Influence of Digital Marketing and E-WOM on Purchasing Decisions for Janji Jiwa Coffee Surabaya City Anggono, Noor Bagas; Ugy Soebiantoro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1441

Abstract

Digitalization and the increasing use of social media in Indonesia have driven significant changes in consumer behavior. Kopi Janji Jiwa as one of the leading coffee shop brands has implemented a digital marketing strategy and utilizes e-WOM, but still faces challenges in terms of lower digital engagement compared to competitors. This study aims to analyze the effect of Digital Marketing and Electronic Word of Mouth (E-WOM) on consumer purchasing decisions at Kopi Janji Jiwa in Surabaya City. The approach used in this research is quantitative with a non-probability sampling method with purposive sampling technique. Data were obtained from 98 respondents who are consumers of Kopi Janji Jiwa, through a questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results showed that Digital Marketing and E-WOM had a significant effect on consumer purchasing decisions. These findings indicate the importance of optimizing digital marketing strategies and managing consumer reviews as a form of e-WOM to improve purchasing decisions.
Pengaruh Live Streaming Shopee terhadap Peningkatan Penjualan Produk Body Care Nikolas Brian Krisnandi; Ugy Soebiantoro
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26598

Abstract

This study aims to analyze the impact of using Live Streaming features on the Shopee platform on increasing sales of body care products. By implementing an effective marketing strategy, products can become more competitive in the market and reach a wider audience, especially among young consumers who are familiar with technology. The research method used is based on the AISAS model (Attention, Interest, Search, Action, Sharing). The results of the study indicate that the implementation of Live Streaming has a significantly positive impact on increasing sales of body care products on the platform. The application of Live Streaming as a marketing strategy carried out by CV Avero Indonesia has proven effective in attracting consumer Attention and driving sales growth. Through Live Streaming, brands can directly interact with their audience, provide real-time product explanations, and answer consumer questions instantly. This not only enhances consumer knowledge and awareness of the products but also builds trust and emotional connections between the brand and consumers. Furthermore, the Live Streaming feature allows brands to present product demonstrations, offer exclusive promotions, and limited-time deals that attract consumers to make purchases. This strategy creates a more interactive and personalized shopping experience, ultimately contributing to increased sales. With the empirical evidence from this study, it can be concluded that Live Streaming is an effective digital marketing strategy for improving the sales performance of body care products on the Shopee platform. Companies like CV Avero Indonesia can continue to optimize this strategy to achieve better results in the future.
Co-Authors Alfian Dwi Ramadhan Anggono, Noor Bagas Aprilia Isnaini Chairunisya Ardiansyah Putra Ariyani Dewi Safitri Aryo Bagus Wicaksono Cantika Eva Dialoka Dani Fajariyatusyarifah Devitasari, Shinta Eva Kharisma Yolandita Manurung Gusti Putu Devandra Yudhistira Lidia Angelina Mochammad Sakti Ramadhana Muhammad Bagus Yoga Hutama Nabila Mahlida Nabila Zafirna Syazwani Nikolas Brian Krisnandi Nurkholish Majid Orlando, Gerry Hutama Shanti Septiana Rachmasari Ubay Husen