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Implementasi Teori Belajar Behavioristik Terhadap UMKM “Bintang Lestari” Dalam Pemasaran Melalui Media Sosial Gusti Putu Devandra Yudhistira; Ugy Soebiantoro
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.223

Abstract

Repetition and practice are used in Behavioristic learning methods. Group 32 Students of the East Java "Veteran" National Development University in 2023 use this theory to apply marketing knowledge through social media towards "Bintang Lestari" MSME. The ability to introduce businesses and upload products on social media is something that can help MSME achieve good business performance. Prior to receiving assistance, The"Bintang Lestari" MSME only marketed their products conventionally by word of mouth. After mentoring "Bintang Lestari" managed to use Whatsapp Business and Facebook and get orders from these applications.
Pendampingan Pembuatan NIB UMKM melalui Sistem Online Single Submission (OSS) di Kelurahan Karangtengah Alfina Rahma Nazilal Mubarok; Annisya Dellia Safitri; Fatiya Nur Aisyah; Gusti Putu Devandra Yudhistira; Radhiya Esa Fitriawati; Dewi Puspa Arum
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.128

Abstract

Legality is the identity of a business to legalize a business so that it can be recognized by the public. Business legality is very important for Micro, Small and Medium Enterprises (MSMEs) because it can provide many benefits. To obtain complete and legal business legality, MSMEs must fulfill all applicable legal and regulatory requirements. The Thematic Real Work Lecture (KKNT) activities for MSMEs in Karangtengah Village involve several MSMEs that have been recorded and surveyed. The purpose of this community empowerment program itself is so that business actors can better understand the importance of NIB and can take advantage of government programs that can facilitate online legality permits. After registering business legality, it is hoped that business actors will consider the importance of licensing business entities, there needs to be more attention to training and socialization of business licensing in Karangtengah Village.