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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Ratna Melinda Putri
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Pada UMKM Cendol Di Kelurahan Kauman Kota Blitar Ratna Melinda Putri; Eko Purwanto
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.232

Abstract

UMKM Cendol Sueger is a Micro, Small and Medium Enterprises (UMKM) engaged in the business of cendol production drinks located in the Kauman sub-district, Kepanjen Kidul District, Blitar City. The problem faced by Cendol Sueger SMEs is that their marketing activities are still very minimal and traditional. For this reason, it is necessary to provide training on the importance of implementing digital marketing so that the marketing system can be better so that it can expand the scope of its business targets and can support even better sales activities. The purpose of this research is to apply digital marketing to improve the marketing strategy of Cendol Sueger SMEs. Some of the digital e-commerce and social media used are grab, website, and Instagram accounts. The results of the study show that Cendol Seger MSMEs now understand and are able to create accounts, manage and utilize social media to expand their marketing reach online so that they can improve marketing strategies and sales results for Cendol Sueger MSMEs.
Upaya Menumbuhkan Jiwa Kewirausahaan Melalui Program Sosialisasi Kewirausahaan Terhadap Siswa SD Negeri Kauman 2 Blitar Andien Putri Amalia; Ratna Melinda Putri; Ula Farhah Nailah; Bagus Indra Kurniawan; Rafi Anggara Nindiaputra; Dewi Puspa Arum
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.135

Abstract

Based on survey results, school-age children generally lack an entrepreneurial spirit. Therefore, it is necessary to provide basic education regarding the importance of instilling an entrepreneurial spirit from an early age to students at SD Negeri Kauman 2. So that the expected solution from this dedication is to provide basic education and the benefits of having an entrepreneurial spirit. The method for this dedication activity is to use the Observation Method. The results achieved in this community dedication activity. First, there is awareness among students about the importance of entrepreneurship from an early age; Second, the development of students' creativity which is manifested in the form of handicrafts such as beads and tie dye batik. Third, students are inspired to do entrepreneurship as a form of appreciation for the results of their hands.
Co-Authors Andien Putri Amalia Arum, Dewi Puspa Bagus Indra Kurniawan Eko Purwanto Rafi Anggara Nindiaputra Ula Farhah Nailah