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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Kepada Masyarakat
Ula Farhah Nailah
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peningkatan Social Media Marketing Melalui Pelatihan Fotografi Produk Pada UMKM Berbasis Ekonomi Kreatif Melalui Produk Ula Farhah Nailah; Dewi Deniaty Sholihah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.197

Abstract

MSMEs are the initial pillars of economic development in Indonesia, many efforts have been made by the government. Creative Economy is a government program concept aimed at strengthening MSMEs in Indonesia. Product branding is part of innovation and creativity to add value to a product. The purpose of creating this magazine is to build a Cendol Suji MSME product brand with a product branding strategy through product photos. This activity uses observation, interviews and technology. Activities to empower MSMEs with assistance in product photography ranging from product photography to retouching. This will provide a new perspective for MSME actors to brand their products so that they can compete in the open market. Through this collection of photos, MSMEs can promote their products through e-commerce, such as online shops, shopee, tokopedia, grab, etc.
Upaya Menumbuhkan Jiwa Kewirausahaan Melalui Program Sosialisasi Kewirausahaan Terhadap Siswa SD Negeri Kauman 2 Blitar Andien Putri Amalia; Ratna Melinda Putri; Ula Farhah Nailah; Bagus Indra Kurniawan; Rafi Anggara Nindiaputra; Dewi Puspa Arum
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.135

Abstract

Based on survey results, school-age children generally lack an entrepreneurial spirit. Therefore, it is necessary to provide basic education regarding the importance of instilling an entrepreneurial spirit from an early age to students at SD Negeri Kauman 2. So that the expected solution from this dedication is to provide basic education and the benefits of having an entrepreneurial spirit. The method for this dedication activity is to use the Observation Method. The results achieved in this community dedication activity. First, there is awareness among students about the importance of entrepreneurship from an early age; Second, the development of students' creativity which is manifested in the form of handicrafts such as beads and tie dye batik. Third, students are inspired to do entrepreneurship as a form of appreciation for the results of their hands.
Co-Authors Andien Putri Amalia Arum, Dewi Puspa Bagus Indra Kurniawan Dewi Deniaty Sholihah Rafi Anggara Nindiaputra Ratna Melinda Putri