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All Journal Dinasti International Journal of Management Science Hutanasyah : Jurnal Hukum Tata Negara
Putra, Trio
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

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Kebangkitan Trend Aplikasi Media Sosial TikTok dalam Perspektif Hukum Islam Helandri, Joni; Setiawan, Alpat Reza; Putra, Trio; Prabu, Rama; Jaya, Abdillah
Hutanasyah : Jurnal Hukum Tata Negara Vol. 1 No. 2 (2023): Februari 2023
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/hutanasyah.v1i2.527

Abstract

The social media application TikTok has become a global phenomenon that influences people's social and cultural life. In the context of Islamic law, TikTok's rapid growth raises questions about the app's suitability and compliance with Islamic legal principles. In this journal, we analyze the rise of the TikTok trend from the perspective of Islamic law. Through a qualitative research approach, we investigate the positive and negative impacts of TikTok as well as the implications of Islamic law for its use. We found that TikTok offers benefits in the form of creativity, entertainment and business opportunities, but it can also involve content that is inconsistent with Islamic values. Based on these findings, we recommend the application of criteria and restrictions on the use of TikTok in accordance with Islamic law, as well as the need for public education and awareness regarding the implications of Islamic law in the context of social media. Governments and legal institutions also need to play an active role in regulating and overseeing the use of TikTok.
The Effect of Social Media Marketing, eWOM, Brand Awareness, and Brand Image on Purchase Intention Putra, Trio; Secapramana, Laurentia Verina Halim
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5274

Abstract

This study aims to analyze the influence of social media marketing, eWOM, brand awareness, and brand image on purchase intention among @erigostore consumers. Data were collected through a survey with 180 respondents from an online questionnaire. Respondents of this study were Erigo consumers who had purchased within the last 6 months, those consumers also had social media and followed the @erigostore social media account, and consumers who had read or commented on Erigo products. This study used a Structural Equation Modeling (SEM) approach using the AMOS application to analyze the data. The results of this study indicate that social media marketing has a positive and significant influence on brand awareness, brand image, and purchase intention, which confirms the strategic role of social media in shaping consumer perceptions and behavior. Conversely, eWOM was found to have a negative and significant effect on brand image and purchase intention, and had no significant effect on brand awareness, which indicates that the spread of negative information online can damage brand image and reduce purchase intention even though the level of brand awareness remains high. In addition, brand awareness has a positive but insignificant influence on purchase intention, while brand image is proven to have a positive and significant influence.
Co-Authors Abdillah Jaya Helandri, Joni L. Verina Halim Prabu, Rama Setiawan, Alpat Reza