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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Cynarawita Firjatullah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Peningkatan Brand Awareness Dengan Pemanfaatan Digital Marketing Pada UMKM “RKT Kitchen” Cynarawita Firjatullah; Sonja Andarini
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 4 No. 2 (2025): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i2.314

Abstract

Low competitiveness is usually caused by the inadequate ability to sell business actors. Thus, the purpose of this service is to increase MSMEs actors' understanding of the value of digital media for marketing and to build product identity through training and mentoring. UMKM RKT Kicthen in Rungkut Asri, Surabaya, became partners for this activity. By providing training in the form of Digital Marketing outreach, registering business locations on Gmaps, product photos, logo and packaging designs and product catalogs. The results of this community service project show that RKT Kicthen MSMEs actors receive education about the need to market products using digital media. Through training and mentoring it is expected to be able to increase Brand Awareness so that MSME actors can expand their market and competitiveness in utilizing Digital Marketing.
Optimalisasi Digital Marketing Melalui Strategi Branding UMKM Di Kelurahan Kalirungkut Cynarawita Firjatullah; Maria Helena Gani Dora Hera; Wahyu Dwi Arzaqy; Hilman Hasibur Rohman; Eliada Samuel Pasaribu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1296

Abstract

UMKM adalah penunjang ekonomi bangsa, namum beberapa pelaku UMKM masih mengalami berbagai kesulitan dalam menjalankan bisnis. Salah satunya kesulitan dalam bidang pemasaran, di era perkembangan digital marketing saat ini beberapa pelaku usaha mikro, kecil, dan menengah khususnya di kelurahan Kalirungkut sedang menghadapi kesulitan mengikuti perkembangan jaman dalam hal pemasaran produk. Dari survey yang telah dilakukan, para pelaku UMKM di kelurahan Kalirungkut mengaku kesulitan dalam memasarkan produk dan mengembangkan pasar. Hal ini dikarenakan produk kurangnya kesadaran terhadap brandinng produk UMKM di mana para pelaku UMKM kurang menonjolkan identitas dan keunggulan produk yang ditawarkan, sehingga mengurangi minat calon konsumen untuk membeli produk tersebut. Sebagai solusi dari maslah tersebut di atas, maka mahasiswa kelompok KKNT 85 UPN ”Veteran” Jawa Timur melakukan pengabdian berupa pendidikan dan pelatihan mengenai branding produk dalam digital marketing.
Co-Authors Eliada Samuel Pasaribu Hilman Hasibur Rohman Maria Helena Gani Dora Hera Sonja Andarini Wahyu Dwi Arzaqy