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Pengembangan Pemasaran Sayuran Organik pada CV Reja Mayur Melalui Sosialisasi Green Marketing Hilman Hasibur Rohman; Eliada Samuel Pasaribu; Muhammad Rifal Ramadhan; Autika Pramesti Ayu Hadi Pratiwi; Fatchur Rozci
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 1 (2024): Januari : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i1.118

Abstract

The growing awareness of public health and environmental sustainability has increased the demand for organic products, particularly vegetables. CV Reja Mayur, as a producer of organic vegetables, plays a crucial role in meeting the needs of the growing market. In the competitive organic vegetable industry, innovative and sustainable marketing strategies are crucial. Green marketing, focusing on environmental sustainability and social responsibility, can be a solution to enhance brand visibility and build relationships with consumers who are concerned about sustainability. Community service activities were conducted at CV Reja Mayur, located in Desa Claket and Mligi, Kecamatan Pacet, Kabupaten Mojokerto, using the method of green marketing socialization. The results of this activity indicate that green marketing can highlight the positive impact of CV Reja Mayur's organic vegetable products on the environment. CV Reja Mayur can implement measures such as strengthening transparency, involving consumers in sustainability initiatives, utilizing social media, obtaining organic certification, and innovating in products and business processes. After receiving green marketing socialization, it is expected that CV Reja Mayur can enter a more sustainable marketing era and capitalize on the potential market that increasingly values organic products and sustainability.
Optimalisasi Digital Marketing Melalui Strategi Branding UMKM Di Kelurahan Kalirungkut Cynarawita Firjatullah; Maria Helena Gani Dora Hera; Wahyu Dwi Arzaqy; Hilman Hasibur Rohman; Eliada Samuel Pasaribu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1296

Abstract

UMKM adalah penunjang ekonomi bangsa, namum beberapa pelaku UMKM masih mengalami berbagai kesulitan dalam menjalankan bisnis. Salah satunya kesulitan dalam bidang pemasaran, di era perkembangan digital marketing saat ini beberapa pelaku usaha mikro, kecil, dan menengah khususnya di kelurahan Kalirungkut sedang menghadapi kesulitan mengikuti perkembangan jaman dalam hal pemasaran produk. Dari survey yang telah dilakukan, para pelaku UMKM di kelurahan Kalirungkut mengaku kesulitan dalam memasarkan produk dan mengembangkan pasar. Hal ini dikarenakan produk kurangnya kesadaran terhadap brandinng produk UMKM di mana para pelaku UMKM kurang menonjolkan identitas dan keunggulan produk yang ditawarkan, sehingga mengurangi minat calon konsumen untuk membeli produk tersebut. Sebagai solusi dari maslah tersebut di atas, maka mahasiswa kelompok KKNT 85 UPN ”Veteran” Jawa Timur melakukan pengabdian berupa pendidikan dan pelatihan mengenai branding produk dalam digital marketing.
Menggagas Pertanian Berkelanjutan Melalui Akuaponik: Penerapan dan Dampaknya dalam Pengabdian kepada Masyarakat Kalirungkut Hilman Hasibur Rohman; Eliada Samuel Pasaribu; Praja Firdaus Nuryananda; Risqi Firdaus Setiawan
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1148

Abstract

Kalirungkut Village is one of the urban areas located in Rungkut Sub-district, Surabaya. The area of Kelurahan Kalirungkut is 2.58 km2, divided into 15 RWs (neighborhood units) and 86 RTs (community units) (Statistics Indonesia, Surabaya 2016). The population of this neighborhood is approximately 22,949 people, consisting of 11,345 males and 11,604 females (Kalirungkut Village, 2022). Within the neighborhood, there are 11 active industrial companies, including 7 large-scale industries and 4 small-scale industries (Statistics Indonesia, Surabaya 2019). The significant population and industrial activities in the area require a large amount of land, resulting in a reduction of agricultural land. Therefore, the objective of the community service activity is to create a sustainable farming strategy through the design and implementation of aquaponics. The community service method consists of three stages: survey and preparation, implementation of activities, and maintenance and monitoring of results. The outcome of the community service activity is the establishment of an aquaponics farming system located in the yard of one of the residents in Kalirungkut, namely Mrs. Ismudji Rahayuningsih.