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Dewi, Tri Wahyuni T
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Humanities Economics, Econometrics & Finance

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Journal : JURNAL PEMASARAN KOMPETITIF

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The Influence of Service Quality and Price on User Satisfaction of Food Delivery Service Application In Palembang City Suhalim, Shinta Putri; Dewi, Tri Wahyuni T; Yanti, Desma
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i3.41146

Abstract

The purpose of this study is to see whether service quality and price affect customer satisfaction. The sampling method used non probability sampling, namely the purposive sampling method. the sample in this study were 110 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, service quality and price have a positive and significant effect on user satisfaction of food delivery service applications in Palembang City.
Co-Authors Suhalim, Shinta Putri Yanti, Desma