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All Journal Jurnal Geosains West Science West Science Interdisciplinary Studies
Muhtadi, Muhammad Ammar
Unknown Affiliation
Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

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Bibliometric Exploration of the Role of Cultural Adaptation in Global Marketing Success Judijanto, Loso; Putra, Wira Pramana; Muhtadi, Muhammad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1097

Abstract

This study presents a comprehensive bibliometric analysis of cultural adaptation in global marketing, highlighting key thematic clusters, research trends, potential research topics, and patterns in author collaboration. The analysis identifies significant focus areas, including cultural adaptation, marketing strategy, local adaptation, performance outcomes, and intervention and translation. The research trends reveal a shift from foundational studies on consumer behavior and standardization towards more practical investigations into the implementation and impact of cultural adaptation strategies. Potential research topics are proposed, such as consumer-centric adaptation, balancing standardization and adaptation, organizational capabilities for adaptation, the impact of cross-cultural training, export performance, and the integration of digital and social media. The author collaboration network shows distinct clusters with limited cross-collaboration, suggesting opportunities for more interdisciplinary research. This study provides a detailed overview of the current research landscape and highlights areas for future investigation to enhance the understanding and practice of cultural adaptation in global marketing.
The Influence of Parangtritis Coastal Geology Phenomena on Marine Tourism Activities in Yogyakarta Muhtadi, Muhammad Ammar
Jurnal Geosains West Science Vol 3 No 02 (2025): Jurnal Geosains West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jgws.v3i02.2374

Abstract

This study examines the influence of Parangtritis’s coastal geological phenomena on marine tourism activities and their socio-economic impacts on local communities. Using a qualitative approach, data were collected through interviews with five local stakeholders, direct observations, and document analysis. Findings reveal that unique features such as sand dunes, cliffs, and tidal zones are central to the area's tourism appeal, attracting visitors for recreational and cultural experiences. However, environmental degradation, including dune erosion and waste management issues, poses significant challenges. The study emphasizes the need for sustainable tourism practices, community engagement, and collaborative management to preserve Parangtritis’s natural and cultural assets while supporting local livelihoods. Recommendations include eco-tourism initiatives, stricter regulations, and participatory management frameworks to ensure long-term sustainability.
Co-Authors Judijanto, Loso Putra, Wira Pramana