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All Journal Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Sanskara Manajemen dan Bisnis West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies The Eastasouth Journal of Information System and Computer Science Journal of Economics, Management, Accounting and Computer Applications Jurnal Manajemen Maranatha
Putra, Wira Pramana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Effect of Service Quality, Price, and Destination Image on Customer Loyalty in the Tourism Industry in West Java Khuan, Hendri; Putra, Wira Pramana; Muafiqie, Humaidah; Harsono, Iwan; Lau, Elfreda Aplonia
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.612

Abstract

This research investigates the interrelated factors influencing customer loyalty in the tourism industry of West Java. Through a comprehensive study involving 200 respondents, we examine the impact of service quality, pricing strategies, and destination image on customer loyalty. Utilizing a quantitative analysis approach, the study employs structural equation modeling (SEM) with Partial Least Squares (PLS) to unravel the intricate relationships among these crucial constructs. The research contributes to the existing body of knowledge by offering insights into the specific dynamics shaping tourist allegiance in this unique region. Findings from the study provide practical implications for businesses, policymakers, and destination marketers, enabling them to tailor strategies that enhance customer loyalty and contribute to the sustainable growth of West Java's tourism sector.
Bibliometric Exploration of the Role of Cultural Adaptation in Global Marketing Success Judijanto, Loso; Putra, Wira Pramana; Muhtadi, Muhammad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1097

Abstract

This study presents a comprehensive bibliometric analysis of cultural adaptation in global marketing, highlighting key thematic clusters, research trends, potential research topics, and patterns in author collaboration. The analysis identifies significant focus areas, including cultural adaptation, marketing strategy, local adaptation, performance outcomes, and intervention and translation. The research trends reveal a shift from foundational studies on consumer behavior and standardization towards more practical investigations into the implementation and impact of cultural adaptation strategies. Potential research topics are proposed, such as consumer-centric adaptation, balancing standardization and adaptation, organizational capabilities for adaptation, the impact of cross-cultural training, export performance, and the integration of digital and social media. The author collaboration network shows distinct clusters with limited cross-collaboration, suggesting opportunities for more interdisciplinary research. This study provides a detailed overview of the current research landscape and highlights areas for future investigation to enhance the understanding and practice of cultural adaptation in global marketing.
INOVASI PEMASARAN DIGITAL: MENDUKUNG UMKM DALAM MENGELOLA BISNIS SECARA EFEKTIF Putra, Wira Pramana; Akbar, Zulfikri; Santosa, Sonny; Pertiwi, Triani Patra; Firdaus, Adhy; Widagdo, Djoko
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23282

Abstract

Peningkatan peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam perekonomian lokal mendorong pentingnya inovasi pemasaran digital. Pengabdian masyarakat ini bertujuan memberikan pemahaman dan keterampilan praktis kepada UMKM dalam mengelola bisnis secara efektif melalui strategi pemasaran digital. Kegiatan dilaksanakan secara daring pada 11 November 2023, melibatkan 32 peserta dari kalangan dosen, mahasiswa, dan pengusaha. Penyampaian teori, studi kasus, dan workshop praktis menjadi metode utama dalam kegiatan ini. Peserta aktif terlibat dalam merancang strategi pemasaran digital yang sesuai dengan karakteristik bisnis UMKM mereka. Hasilnya mencakup peningkatan pemahaman konsep pemasaran digital, pengembangan strategi praktis, dan implementasi nyata pada beberapa UMKM yang mengalami peningkatan pendapatan. Kesimpulannya, kegiatan ini berhasil memberikan dampak positif terhadap peserta dan UMKM yang terlibat. Implementasi strategi pemasaran digital yang tepat dapat meningkatkan visibilitas dan daya saing bisnis UMKM. Penelitian lebih lanjut disarankan untuk mengukur keberlanjutan implementasi, memperdalam analisis sektor UMKM, dan mengeksplorasi dampak kolaborasi antar peserta. Dukungan finansial dari instansi terkait membuktikan pentingnya kolaborasi untuk mendukung pertumbuhan UMKM melalui inovasi pemasaran digital.
Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia Putra, Wira Pramana; Mukhid, Mukhid; Murthada, Murthada
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.359

Abstract

This research investigates the dynamic interplay between brand trust, social media engagement, and repurchase intention, focusing on Le Minerale consumers in Indonesia. Utilizing a case study approach, the study explores the intricate relationships among these factors in the context of the rapidly evolving consumer landscape. The beverage industry, particularly bottled water, serves as the backdrop, with Le Minerale as a prominent brand. Through a comprehensive analysis, the study aims to unravel the factors contributing to brand trust, the role of social media, and their combined impact on consumers' repurchase intentions in the diverse and dynamic Indonesian market.
Influence of Digital Marketing, Consumer Trust, and Brand Loyalty on Purchase Intention (Case Study of Green Product Consumers) Desembrianita, Eva; Mulyono, Sri; Putra, Wira Pramana; Tarjono, Tarjono
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.775

Abstract

This study explores the influence of digital marketing, consumer trust, and brand loyalty on purchase intention in the context of green product consumers. Utilizing a sample of 248 respondents and employing SmartPLS for data analysis, the research reveals significant positive relationships between the constructs. Digital marketing significantly impacts purchase intention, consumer trust, and brand loyalty, highlighting the importance of effective digital strategies in promoting green products. Consumer trust and brand loyalty are also found to be critical in driving purchase intentions. The findings underscore the need for companies to invest in transparent, ethical, and engaging digital marketing efforts to build long-term consumer relationships and promote sustainable consumption. This study contributes to the literature on green marketing and provides actionable insights for practitioners aiming to increase the adoption of green products.
Trust, Perceived Quality, and Value for Money as Determinants of Customer Loyalty: Insights from the inDrive App Putra, Wira Pramana; Supriyanto, Wawan; Noraga, Gilang Bhirawa; Tarjono
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.653

Abstract

One of the industries affected by the growth in the number of internet users and advances in digital technology in Indonesia is online transportation. However, the inDrive company showed the smallest performance, which only reached 4.03 million downloads, this merchant was very far behind its competitors, namely Gojek, Grab and Maxim. InDrive has implemented a unique concept, namely the bidding feature in order to achieve fairness and transparency and maximize services with the SHIELD security feature. Therefore, this study aims to identify the effect of value for money, perceived quality on trust, mediate trust in value for money and perceived quality on customer loyalty, and trust in customer loyalty. This research is a quantitative study, with data sources obtained from online questionnaires distributed to 130 respondents who have used the inDrive application in Indonesia who were analyzed using the Structural Equation Model on SmartPLS. The findings of this study are that perceived quality and value for money has a positive and significant effect on trust, trust mediates perceived quality and value for money on customer loyalty and trust has a positive and significant effect on customer loyalty. Trust is the most significant variable affecting customer loyalty, so inDrive Indonesia management must focus on maintaining consistency and increasing consumer trust
Exploring Halal Destination Loyalty Through Halal Destination Attributes, Halal Memorable Tourism Experiences, and Economic Impact in Muslim-Friendly Nature Tourism in West Java Putra, Wira Pramana; Sari, Diana; Komala dewi, Rita; Sumengkar, Apung; Nidar, Sulaeman Rahman
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6611

Abstract

This study investigates the role of Halal Destination Attributes (HDA) and Halal Memorable Tourism Experiences (HMTE) in influencing Halal Destination Loyalty (HDL) within Muslim-friendly nature-based tourism in West Java. The research focuses on exploring the interplay between these factors in shaping loyalty among visitors to the top three Muslim-friendly nature destinations in West Java: Kawah Putih in Bandung Regency, Pantai Balongan Indah in Indramayu Regency, and Sari Ater Hot Spring Resort in Subang Regency. The study employed a quantitative research design. Data were collected using a nonprobability purposive sampling method, targeting individuals who had visited one of the selected destinations at least twice, with their most recent visit occurring within the last 12 months. Using G*Power for sample size calculation, the survey garnered 143 valid responses from an initial target of 107 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results demonstrate that both Halal Destination Attributes and Halal Memorable Tourism Experiences positively and significantly influence Halal Destination Loyalty. Additionally, Halal Destination Attributes are shown to have a significant positive effect on Halal Memorable Tourism Experiences. These findings underscore the importance of enhancing both destination attributes and memorable experiences to foster loyalty among Muslim-friendly nature-based tourism visitors
What Are The Main Factor for Improvement in Maintaining Quality Performance at Halal Food MSME? Putra, Wira Pramana; Rahman, Mila Safira; Afiasri, Amalina Filzah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.533

Abstract

The Indonesian halal market is increasingly showing significant developments as evidenced by the spending on halal food consumption from Indonesian consumers which is always increasing from year to year. Halal food is an obligation for Muslims, so supply chain integration is needed to ensure that the entire process from upstream to downstream is maintained. and halal status of food products. The Bandung City is one of the highly developed priority cities for halal tourism in Indonesia, therefore insight is needed for halal food MSME owners in determining the factors that affect quality performance, with the hope of achieving food integrity, food safety status. This research is a quantitative research, with data sources obtained through distributing questionnaires online to 100 MSME food owners in the Bandung City. The analysis used is IPMA in order to be able to provide suggestions for improving managerial priorities in maintaining the continuity of quality performance. The results obtained are that the information integrity construct is the variable that has the highest performance level, so that halal food MSMEs in Bandung can improve information integrity in maintaining consistent quality performance. Furthermore, halal production integrity is the variable that has the lowest level of performance. Therefore, halal MSMEs in Bandung City can choose the halal production integrity as a top priority in order to improve the quality performance of MSME halal food in Bandung City.
Pengaruh Greenwashing terhadap Kepercayaan Konsumen dan Loyalitas Merek dalam Pemasaran Berkelanjutan di Indonesia Judijanto, Loso; Putra, Wira Pramana
Sanskara Manajemen Dan Bisnis Vol. 3 No. 03 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i03.588

Abstract

Penelitian ini menginvestigasi pengaruh greenwashing terhadap kepercayaan konsumen dan loyalitas merek dalam konteks pemasaran berkelanjutan di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 150 responden yang familiar dengan produk berlabel hijau melalui kuesioner terstruktur berdasarkan skala Likert 5 poin. Pemodelan Persamaan Struktural dengan Kuadrat Terkecil Parsial (SEM-PLS 3) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa greenwashing memiliki dampak negatif yang signifikan terhadap kepercayaan konsumen dan loyalitas merek. Selain itu, kepercayaan konsumen secara positif mempengaruhi loyalitas merek dan secara parsial memediasi hubungan antara greenwashing dan loyalitas. Temuan ini menggarisbawahi peran penting kepercayaan dalam pemasaran berkelanjutan dan menyoroti konsekuensi negatif dari klaim lingkungan yang menipu. Studi ini memberikan kontribusi wawasan yang berharga bagi pemasar dan praktisi bisnis yang bertujuan untuk meningkatkan loyalitas merek melalui komunikasi keberlanjutan yang otentik dan transparan di pasar Indonesia.
Digital Marketing Socialization in Building a Business Mentality from an Early Age in High School Students Throughout Indonesia Sumardi, Sumardi; Siska, Emi Yulia; Permana, Ujang; Putra, Wira Pramana; Tarjono, Tarjono
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.999

Abstract

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Social media is growing very rapidly nowadays because everyone feels like they can have their own media. Social media also does not escape the various functions that we can take on, such as building relationships, opening and looking for jobs, and also doing business with social media. The most relevant business strategy in the marketing aspect uses digital tools or known as digital marketing, namely marketing methods carried out using digital instruments, especially the internet and the various applications contained in it and equipment that supports the use of these media, which allows the creation of a network or connectedness with many parties, in this case between sellers and customers, without being limited by distance, time and place. In today's modern era, the potential for entrepreneurship among young people is very large. Because the role of the younger generation in building the nation is very large, the young generation's broad way of thinking can make changes and can be a pioneer in creating new things. This Community Service was carried out at Senior High School Number 8 Tamalate District, Makassar City, South Sulawesi. In obtaining the data used were observation and literature study. This service activity is an effort to build a business mentality from an early age in high school students at Senior High School Number 8 Tamalate District, Makassar City, South Sulawesi through Digital Marketing Socialization. This effort was motivated by the lack of implementation of the formation of a business mentality at a young age for students who want to start a business at a young age through digital marketing at Senior High School Number 8 Makassar. As a form of the author's thinking, several efforts and breakthroughs are offered, namely; 1.) Children are given mental reinforcement on how to become entrepreneurs at a young age, 2.) Increase the income of high school students who want to start a business at a young age through digital marketing as a promotional tool to create business opportunities for students so that students are able to compete and create entrepreneurs youth and open up job opportunities.
Co-Authors . Syamsulbahri Adhy Firdaus Afiasri, Amalina Filzah Akbar, Zulfikri Andriani, Jeni Arifiansyah, Rully Arthawati, Sri Ndaru Diana Sari Dirgantara, Muhammad Arya Eva Desembrianita Farhani, Hilma Frans Sudirjo Gilang Bhirawa Noraga Hasibuan, Faisal Umardani Hayati, Feb Amni Imanirubiarko, Sabda Iwan Harsono Judijanto, Loso Kalalo, Rieneke Ryke Khuan, Hendri Komala Dewi, Rita Lau, Elfreda Aplonia Limpo, Lita Muafiqie, Humaidah Muhtadi, Muhammad Ammar Mukhid, Mukhid Muliadi, Selamat Murthada, Murthada Pahrijal, Rival Pertiwi, Triani Patra Putra, Irsan Herlandi Rahman, Mila Safira Rini Oktavera Rini, Intan Puspita S, Putri Paulina Santosa, Sonny Shevana, Nabella Zahra Siska, Emi Yulia Sri Mulyono Sulaeman Rahman Nidar Sumardi . Sumengkar, Apung Susilawati, Agnes Dwita Tarjono Tarjono, Tarjono Ujang Permana, Ujang Utami, Eva Yuniarti Wahyudi, Farid Wawan Supriyanto Widagdo, Djoko Willson Gustiawan Yusniar, Yusniar