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All Journal Jurnal Teknologi Dan Sistem Informasi Bisnis East Asian Journal of Multidisciplinary Research (EAJMR)
Afwa, Intan Lailya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Analisis Fitur Kebutuhan Konsumen Dengan Metode Kano Untuk Perancangan Web Application D’Cetak Afwa, Intan Lailya; Sisilia, Kristina; Hidayat, Agus Maolana; Setyorini, Retno
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 2 (2024): April 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i2.1216

Abstract

This study discusses the prioritization of D'Cetak Web Application attributes using the Kano method. The Kano model is used to categorize service feature attributes based on customer satisfaction. This study uses a qualitative approach with the Kano method data analysis technique. The Kano method is a method used to categorize service attributes based on customer satisfaction. The steps in using the Kano method include identifying need attributes, developing Kano questionnaires, distributing questionnaires, and interpreting results. The subjects of this study are Telkom University students who meet the criteria specified by the researcher. Data collection techniques include the use of questionnaires and literature studies. The data validity technique used in this study is the adequacy of references. The results of the study show that there are 10 attributes that fall into the attractive category and 8 attributes that fall into the one dimensional or performance category.
The Influence of Virtual Reality Technology on Purchase Intention through User Experience as an Intervening Variable in the Marketing Strategy of Samsung Products in the Virtual World: a Conceptual Paper Afwa, Intan Lailya; Rubiyanti, Nurafni; Widodo, Arry; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9350

Abstract

Virtual reality has come a long way in recent years, and its potential to revolutionize the world of marketing is becoming increasingly apparent. It offers an immersive and engaging new way to reach consumers. Samsung utilizes this technology to gain a significant advantage in competition. This study aims to determine the effect of virtual reality technology on purchase intention through user experience as an intervening variable in the marketing strategy of Samsung products in the virtual world. This type of research is quantitative research using the Structural equation modeling (SEM) method with the Partial Least Square (PLS) approach using SmartPLS software. With this research, it is hoped that it can contribute to improving marketing strategies for Samsung products through virtual reality technology.
Co-Authors Agus Maolana Hidayat Anita Silvianita Arry Widodo Kristina Sisilia R. Nurafni Rubiyanti Retno Setyorini