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All Journal PROJECT (Professional Journal of English Education) Journal of Pragmatics and Discourse Research Journal of English for Specific Purposes in Indonesia
Rahmani, Irfa Luthfia
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Education Languange, Linguistic, Communication & Media Other

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Dissecting Gender Bias: Critical Discourse Analysis of Advertisements in Indonesia Rahmani, Irfa Luthfia; Meliana, Riska; Triyono, Sulis
Journal of Pragmatics and Discourse Research Vol 4, No 2 (2024)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v4i2.933

Abstract

This research aims to identify gender equality issues by deconstructing the meaning of gender equality in advertisements from a feminist perspective through Critical Discourse Analysis. This research uses a descriptive qualitative research design with a Critical Discourse Analysis approach developed by Fairclough, which focuses on three main dimensions: textual dimension (microstructural), text production practice dimension (mesostructural), and socio-cultural practice dimension (macrostructural). Research data were obtained through interviews with informants as well as from advertisements related to gender equality aired on YouTube. Data collection techniques include interviews and the method of free listening and listening (SBLC) with note-taking techniques. The data collected was then analyzed using triangulation and deconstruction methods to reveal the ideology contained in the ad text and compare it with the informants' views. The results of this study show that societal norms often undermine women's abilities and limit women's roles to the domestic domain or as companions to their husbands. This research is expected to provide a deeper understanding of the meaning of gender equality in advertising media and help build a new perspective that is more inclusive and acceptable to society in Indonesia. The phenomenon of gender equality remains a challenge in many countries, including Pakistan and Nigeria, although the approaches and responses to this inequality differ in each country. In Pakistan, gender representations in media and advertising tend to reinforce traditional stereotypes, while in Nigeria, women are more active in fighting inequality through platforms such as blogs, which are used to criticize patriarchy and fight for social change. Deconstructing meaning in advertising allows researchers and academics to critically evaluate whether gender equality always places men in a dominant position over women, thus opening space for deeper analysis and more equitable solutions.
Exploring Feminism Through Critical Discourse: An Analysis of Adina Dwifatna's “Si Nuri” Using Sara Mills' Framework Rahmani, Irfa Luthfia
Journal of English for Specific Purposes in Indonesia Vol. 4 No. 2 (2025): July 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/espindonesia.v4i2.43580

Abstract

This research examines the representation of feminism in the short story "Si Nuri" written by Adina Dwifatna using Sara Mills' theory of critical discourse analysis feminism. The story revolves around the life and inner struggles of Ira, a wife to Martin. Women in the story are depicted as objects used to serve their husbands, manage household chores, and fulfill the role of motherhood. Hence, the researcher aims to explore the representation and the injustices experienced by the main female character in "Si Nuri." Furthermore, the researcher uses a descriptive qualitative method and documentation techniques to collect the data for this research. Meanwhile, to analyze the data the researcher uses content analysis techniques. The findings reveal that the story portrays women as confined to societal expectations and restricted in their freedom and autonomy. The gender stereotypes associated with the roles assigned to women perpetuate injustice, leading to the limitations felt by woman. Language and symbols employed in the story reinforce the social constructions that uphold gender inequality, with language reflecting power dynamics and social dominance centered around men.
Preserving Cultural Words: Direct Translation Applied in Relay Translation of Folklore Rahmani, Irfa Luthfia; Syafaat, Pangeran Muhammad Faqih
PROJECT (Professional Journal of English Education) Vol. 9 No. 2 (2026): VOLUME 9 NUMBER 2, MARCH 2026
Publisher : IKIP Siliwangi

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Abstract

Translating cultural word has become the phenomenal issues in translation. Many researches have focused on finding the accurate strategy to translate it. This study discussed the specific strategy that the translator can use to preserve the cultural words in the translation text especially in relay translation. It aims to see the ideological aspect in translation that is essential for evaluating discrepancies in cultural contexts. The descriptive qualitative research is employed on this research to analyze the cultural words and direct translation technique in the Anthology of Batu Bara Folklore. It consists three languages such as Malay, Bahasa Indonesia, and English that was translated using relay translation technique. The results showed that there are 108 cultural words found in the data. It is divided into 52 data (48%) of material culture, 30 data (28%) of social organization, 18 data (17%) of ecology, 4 data (4%) of social culture and gestures habits. Moreover, there are 98 data that use direct translation in the translation from Malay into Bahasa Indonesia and 88 data that use the same technique in Bahasa Indonesia into English text. It can be concluded there are more than 80% data that the meaning is being preserved by the translator.
Co-Authors Meliana, Riska Sulis Triyono Syafaat, Pangeran Muhammad Faqih