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Dissecting Gender Bias: Critical Discourse Analysis of Advertisements in Indonesia Rahmani, Irfa Luthfia; Meliana, Riska; Triyono, Sulis
Journal of Pragmatics and Discourse Research Vol 4, No 2 (2024)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v4i2.933

Abstract

This research aims to identify gender equality issues by deconstructing the meaning of gender equality in advertisements from a feminist perspective through Critical Discourse Analysis. This research uses a descriptive qualitative research design with a Critical Discourse Analysis approach developed by Fairclough, which focuses on three main dimensions: textual dimension (microstructural), text production practice dimension (mesostructural), and socio-cultural practice dimension (macrostructural). Research data were obtained through interviews with informants as well as from advertisements related to gender equality aired on YouTube. Data collection techniques include interviews and the method of free listening and listening (SBLC) with note-taking techniques. The data collected was then analyzed using triangulation and deconstruction methods to reveal the ideology contained in the ad text and compare it with the informants' views. The results of this study show that societal norms often undermine women's abilities and limit women's roles to the domestic domain or as companions to their husbands. This research is expected to provide a deeper understanding of the meaning of gender equality in advertising media and help build a new perspective that is more inclusive and acceptable to society in Indonesia. The phenomenon of gender equality remains a challenge in many countries, including Pakistan and Nigeria, although the approaches and responses to this inequality differ in each country. In Pakistan, gender representations in media and advertising tend to reinforce traditional stereotypes, while in Nigeria, women are more active in fighting inequality through platforms such as blogs, which are used to criticize patriarchy and fight for social change. Deconstructing meaning in advertising allows researchers and academics to critically evaluate whether gender equality always places men in a dominant position over women, thus opening space for deeper analysis and more equitable solutions.
Exploring Feminism Through Critical Discourse: An Analysis of Adina Dwifatna's “Si Nuri” Using Sara Mills' Framework Rahmani, Irfa Luthfia
Journal of English for Specific Purposes in Indonesia Vol. 4 No. 2 (2025): July 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/espindonesia.v4i2.43580

Abstract

This research examines the representation of feminism in the short story "Si Nuri" written by Adina Dwifatna using Sara Mills' theory of critical discourse analysis feminism. The story revolves around the life and inner struggles of Ira, a wife to Martin. Women in the story are depicted as objects used to serve their husbands, manage household chores, and fulfill the role of motherhood. Hence, the researcher aims to explore the representation and the injustices experienced by the main female character in "Si Nuri." Furthermore, the researcher uses a descriptive qualitative method and documentation techniques to collect the data for this research. Meanwhile, to analyze the data the researcher uses content analysis techniques. The findings reveal that the story portrays women as confined to societal expectations and restricted in their freedom and autonomy. The gender stereotypes associated with the roles assigned to women perpetuate injustice, leading to the limitations felt by woman. Language and symbols employed in the story reinforce the social constructions that uphold gender inequality, with language reflecting power dynamics and social dominance centered around men.
Preserving Cultural Words: Direct Translation Applied in Relay Translation of Folklore Rahmani, Irfa Luthfia; Syafaat, Pangeran Muhammad Faqih
PROJECT (Professional Journal of English Education) Vol. 9 No. 2 (2026): VOLUME 9 NUMBER 2, MARCH 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Translating cultural word has become the phenomenal issues in translation. Many researches have focused on finding the accurate strategy to translate it. This study discussed the specific strategy that the translator can use to preserve the cultural words in the translation text especially in relay translation. It aims to see the ideological aspect in translation that is essential for evaluating discrepancies in cultural contexts. The descriptive qualitative research is employed on this research to analyze the cultural words and direct translation technique in the Anthology of Batu Bara Folklore. It consists three languages such as Malay, Bahasa Indonesia, and English that was translated using relay translation technique. The results showed that there are 108 cultural words found in the data. It is divided into 52 data (48%) of material culture, 30 data (28%) of social organization, 18 data (17%) of ecology, 4 data (4%) of social culture and gestures habits. Moreover, there are 98 data that use direct translation in the translation from Malay into Bahasa Indonesia and 88 data that use the same technique in Bahasa Indonesia into English text. It can be concluded there are more than 80% data that the meaning is being preserved by the translator.
An Analysis of Naomi Wolf's Power Feminism on the protagonist of Sweet Avocadoes' Digital Novel The Alpha's Betrayal in 99 Days on the iReader Platform Ayu Hudzaifah; Riskia Sitti Velini; Pangeran Muhammad Faqih Syafaat; Irfa Luthfia Rahmani; Nadya Ramadhanty
International Journal of Innovation and Education Research Vol. 5 No. 1 (2026): International Journal of Innovation and Education Research (IJIER)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/ijier.v5i1.48397

Abstract

Using Naomi Wolf's idea of power feminism, this study uses a descriptive qualitative methodology. The study centers on a female character's quest for domination in the face of men's powerful predominance. The study's focus is Sweet Avocadoes' English-language digital novel The Alpha's Betrayal in 99 Days, which was released on the iReader platform. This reading and writing app distributes over 600,000 titles to over 70 million active readers in more than 150 countries, including Malaysia and Indonesia.  The purpose of this study is to reveal the forms and functions of power represented through the main female character, Shayna Anderson. The findings indicate that female power in the novel is portrayed through personal charm, physical strength, resilience, and decisiveness. These attributes enable the protagonist to dominate male characters and negotiate an equal gender position. Thus, the novel emphasizes that women can claim authority in patriarchal social relations through a combination of charisma, strength, and courage. In this study, the author also examines the perspective of women in Islamic teachings as a point of comparison. In addition to challenging the presumption that gender equality is associated with patriarchal culture, this discussion attempts to investigate how the idea is positioned inside the Islamic faith. The writer aims to show that through the teachings of the Qur'an, Islam promotes women's rights and equality with men in several spheres of life, in addition to acknowledging their existence. As a result, this section emphasizes the significance of feminist principles found in Qur'anic texts as a basis for creating a more equitable and proportionate understanding of women's roles in Islam. Keywords: Dominance, Female Equality, Feminism, Power
Functional-Typological Analysis of Grammatical Relations and Semantic Roles in Minangkabau Language Riskia Sitti Velini; Adnania Nugra Heni; Ayu Hudzaifah; Pangeran Muhammad Faqih Syafaat; Irfa Luthfia Rahmani; Nadya Ramadhanty
International Journal of Innovation and Education Research Vol. 5 No. 1 (2026): International Journal of Innovation and Education Research (IJIER)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/ijier.v5i1.48527

Abstract

Functional typology focuses on clause structure and argument relations as they contribute to meaning. The purpose of this research is to characterize the Minangkabau language's grammatical relationships and semantic roles of subjects and objects. The study uses a literature-based methodology and a qualitative descriptive method. The data were taken from Minangkabau folktales and consists of 80 basic clauses. In order to ascertain syntactic behavior, the analysis employs subjecthood tests (raising, reflexive control, relativization, and quantifier float) in addition to identifying grammatical relations and semantic roles. The results show that Minangkabau subjects continuously hold the greatest syntactic position, regardless of whether they behave as agents or non-agents. Subjects can appear before the predicate, influence reflexive noun phrases, and be relativized. However, objects are different from subjects. Direct objects function as dative or benefactive semantically, whilst indirect objects function as patient. Grammatical relations and semantic roles interact hierarchically and functionally in phrase structure, as demonstrated by Minangkabau's typological nominative–accusative alignment with a simple S–V–O word order.
The Exploration of Language Evolution: A Study of Linguistic Divergence and Kinship in the Provinces of Sumatra Island Riska Meliana; Irfa Luthfia Rahmani; Ana Yuliana; Rizqi Wafi
Linguistik Indonesia Vol. 44 No. 1 (2026): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v44i1.860

Abstract

This research investigates language evolution and linguistic kinship on the island of Sumatra. It also extends coverage to cognate languages in other regions. The languages studied include those spoken by various ethnic groups, namely Aceh, Gayo (Aceh), Batak Toba, Mandailing (North Sumatra), Rejang, Serawai (Bengkulu), Melayu Bangka, and Kayu Agung (Bangka Belitung). The main objectives are (1) to investigate how quantitative and qualitative analyses reveal kinship relationships between Acehnese (AT) and Gayo (GT) in Aceh, Batak Toba (BTT) and Batak Mandailing (BMT) in North Sumatra, Rejang (RT) and Serawai (ST) in Bengkulu, and Melayu Bangka (MBT) and Kayu Agung (KAT) in Bangka Belitung; (2) to identify and present empirical evidence to determine the divergence time for each language pair, and (3) to classify the studied languages into specific kinship groups and to identify the proportions of kinship relationships among languages in Aceh, North Sumatra, Bengkulu, and Bangka Belitung. This research used the lexicostatistical and glottochronological methods developed by Swadesh. Word kinship was evaluated using a list of 200 words. The results showed significant differences among the eight languages. The languages in North Sumatra Province and Bengkulu, for example, had a low similarity rate of 17%. The kinship percentage of local languages in Bengkulu and Bangka Belitung provinces averaged 50.5%. This places them in the “Language of Family” category, indicating a correlation in vocabulary despite variations in phonetic elements and dialects. Glottochronological calculations estimate the time of separation between the languages to range from 430 BC to 3,590 AD. This research makes a significant contribution and plays a vital role in supporting language documentation and preservation. It also helps to understand the social and cultural dynamics that influence language development in society. 
Peningkatan Minat Baca dan Daya Imajinasi Siswa melalui Kegiatan Read Aloud Interaktif di SDN 10 Kabawetan Kepahiang Irfa Luthfia Rahmani; Riskia Sitti Velini; Ramadhanty, Nadya; Ayu Hudzaifah; Pangeran Muhammad Faqih Syafaat
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v3i2.3230

Abstract

This community service program aimed to enhance students’ reading interest, imagination, and active engagement in literacy learning through an Interactive Read Aloud program at SDN 10 Kabawetan Kepahiang. The program involved 40 students from grades IV to VI and was implemented through three main stages: preparation, implementation, and evaluation and reflection. The method applied was read-aloud combined with interactive techniques, including questioning, story prediction, creative activities, and story-based quizzes. Data were collected through direct observation, students’ responses during the activities, and their creative outputs, and were analyzed descriptively. The results indicated a significant improvement in students’ reading interest and participation, as reflected in their active involvement in listening, responding, and engaging in discussions. In addition, the program contributed to the development of students’ imagination and creativity, demonstrated through drawing, coloring, and retelling activities. Vocabulary understanding also improved naturally through contextual exposure within the stories without explicit instruction. Furthermore, the use of interactive quizzes increased students’ motivation and enthusiasm throughout the program. In conclusion, the Interactive Read Aloud program proved to be an effective literacy learning strategy that not only improves reading skills but also fosters creativity, confidence, and active student engagement. This program is recommended as an innovative and practical approach for literacy instruction in elementary schools.