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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Akses : Journal of Public and Business Administration Science
Widiastuti, Tri Marhaeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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MOTIVASI DAN LINGKUNGAN KERJA SERTA PENGARUHNYA TERHADAP KINERJA KARYAWAN PT X DI KOTA MALANG Krisdianto, Dadang; Widiastuti, Tri Marhaeni
JOURNAL AKSES STIA MALANG Vol 6 No 2 (2024): JOURNAL AKSES STIA MALANG
Publisher : STIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58535/jasm.v6i2.56

Abstract

This research aims to analyze the influence of motivation and work environment on employee performance, both partially and jointly. In the context of globalization and increasingly tight business competition, employee performance has become an important factor that determines organizational success. Motivation and work environment have been proven to have a significant effect on individual performance. This research uses a survey method with a quantitative approach. The research population was employees of PT X in Malang, with a sample of 100 people selected purposively. The research instrument is a closed questionnaire with a Likert scale that measures work motivation, work environment and employee performance. Data were analyzed using descriptive analysis, correlation tests and regression. The research results show that work motivation and work environment have a positive and significant influence on employee performance. The correlation test shows a positive relationship between motivation and employee performance (r = 0.65, p < 0.01), as well as between the work environment and employee performance (r = 0.60, p < 0.01). The regression test shows that motivation (β = 0.50, p < 0.01) and work environment(β = 0.45, p < 0.01) together explain 70% of employee performance variability (R² = 0.70). This research emphasizes the importance of motivation and work environment in improving employee performance. Therefore, management must consider these two factors simultaneously in its human resource development strategy to achieve optimal productivity and job satisfaction.
MARKETING MIX STRATEGY OF SERVICES AND ITS INFLUENCE ON PATIENT DECISIONS IN CHOOSING A HOSPITAL Widiastuti, Tri Marhaeni; Kumalasari, Klara; Andriani, Riza
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3213

Abstract

Purpose : This study aims to determine the effect of the 7p service marketing mix strategy which includes product, price, promotion, place, people, process, and physical evidence, on patient decisions in choosing a hospital. Design/methodology/approach: the appropriate type of research is explanatory and the approach used is quantitative. The number of samples is 100 people, namely some inpatients at Hospital X, with the Accidental Sampling technique. Data were collected by means of observation and distribution of questionnaires and analyzed using multiple linear regression inferential statistical analysis, and assisted by SPSS version 2023 application processing media. Finding: The results obtained are that product, price, promotion, people, process, and physical evidence have a significant effect on patient decisions in choosing a hospital, while place has no significant effect. Practical implications: this study suggests that hospitals add service products (home care services), provide larger parking spaces and be located in the hospital environment because parking is one of the physical evidence considered by patients/visitors to choose a hospital Originality: this study found that place has no significant effect on patient decisions in choosing Hospital X, possibly because this hospital is a special hospital, so patients ignore the less strategic location of the hospital as a consideration in decision making Paper type: research paper
Co-Authors Dadang Krisdianto, Dadang Kumalasari, Klara Riza Andriani