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All Journal Jurnal Administrasi Bisnis Dharma: Jurnal Pengabdian Masyarakat
Chantika, Shakira Ratu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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IMPLEMENTASI PENDAMPINGAN PROMOSI DESA WISATA PENTINGSARI MELALUI MEDIA SOSIAL Zaki, Ahmad; Chantika, Shakira Ratu
Dharma: Jurnal Pengabdian Masyarakat Vol 5, No 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.11996

Abstract

Pentingsari Tourism Village is one of the tourist villages in Pentingsari, Umbulharjo, Cangkringan, Sleman Regency, Yogyakarta Special Region. Pentingsari Tourism Village has various tourist attractions that target domestic and foreign tourists. However, this tourist village still uses marketing media that has not been digitized. Pentingsari Tourism Village has not maximized the use of social media as a marketing medium in an effort to attract tourists. This community service is carried out through a direct visitation stage followed by the implementation of social media as a promotional tool for Pentingsari Tourism Village. The results obtained, namely the promotional content of Pentingsari Tourism Village, received positive and negative evaluations. Advertisers have applied the AIDA concept to content production, but still lack engagement. In addition, when promotions get a poor response, advertisers need to optimize the marketing funnel in order to increase brand image and engagement rate on the products or services offered.
Analysis of the Health Level of Financial Services State-Owned Enterprises (Study on Insurance Business Field Companies during the Period 2018 - 2022) Chantika, Shakira Ratu; Zaki, Ahmad; Indarwanta, Didik
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.64857

Abstract

This study aims to determine the level of health of SOE financial services companies in the insurance business sector for the period 2018-2022 through financial aspects, operational aspects, and administrative aspects that refer to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. This type of research uses analytical descriptive research with a quantitative approach. This research uses secondary data, namely in the form of company financial reports with collection techniques using documentation studies. The sampling technique used in this research is purposive sampling non-random sampling. The samples used include PT Jasa Raharja, PT Asuransi Kredit Indonesia, and PT Reasuransi Indonesia Utama. The data analysis technique used, namely using the financial statement ratio analysis method which refers to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. The results showed that the health level of BUMN financial services companies in the insurance business sector for the period 2018 - 2022 was at the level of "Less Healthy" BBB category with a score of 63.33.  Based on the results of the analysis, it is known that the company is experiencing poor performance in ROA, ROE, YOI, and company premium growth.
IMPLEMENTASI PENDAMPINGAN PROMOSI DESA WISATA PENTINGSARI MELALUI MEDIA SOSIAL Zaki, Ahmad; Chantika, Shakira Ratu
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.11996

Abstract

Pentingsari Tourism Village is one of the tourist villages in Pentingsari, Umbulharjo, Cangkringan, Sleman Regency, Yogyakarta Special Region. Pentingsari Tourism Village has various tourist attractions that target domestic and foreign tourists. However, this tourist village still uses marketing media that has not been digitized. Pentingsari Tourism Village has not maximized the use of social media as a marketing medium in an effort to attract tourists. This community service is carried out through a direct visitation stage followed by the implementation of social media as a promotional tool for Pentingsari Tourism Village. The results obtained, namely the promotional content of Pentingsari Tourism Village, received positive and negative evaluations. Advertisers have applied the AIDA concept to content production, but still lack engagement. In addition, when promotions get a poor response, advertisers need to optimize the marketing funnel in order to increase brand image and engagement rate on the products or services offered.
Co-Authors Ahmad Zaki Ahmad Zaki Didik Indarwanta