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Pengaruh Kualitas Layanan, Merchandise, Atmosï¬r Terhadap Kepuasan Konsumen dan Trust : Studi Pada Pelanggan Seven Soul Distro Yogyakarta Diana, Deby Morisah Ika; Pujiastuti, Eny Endah; Indarwanta, Didik
Jurnal Administrasi Bisnis Vol 10, No 2 (2014)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.92 KB)

AbstractThe purpose of this study was to determine the effect of service quality on customersatisfaction., The effect of merchandise to customer satisfaction, the inï¬uence ofthe atmosphere on consumer satisfaction, the impact of service quality on trust,inï¬uence the atmosphere of trust, inï¬uence consumer satisfaction on trust, theimpact of service quality on trust through customer satisfaction, the inï¬uence ofthe atmosphere of trust through customer satisfaction. The method used is to usepath analysis, is a technique for analyzing the causal relationship that occurs inmultiple regression when the independent variables affect the dependent variablenot only directly but also indirectly. The results showed: no effect of service qualityon customer satisfaction, merchandising on consumer satisfaction, the atmosphereon customer satisfaction, service quality on trust, between the atmosphere of trust,customer satisfaction with trust, quality of service to the trust through customersatisfaction, the atmosphere of trust through satisfaction consumers. The conclusionis: consumer conï¬dence can be inï¬uenced by customer satisfaction, atmosphere andquality of service, either directly or indirectlyKeywords: Merchandise Trust, Satisfaction, atmosphere,service qualityAbstrakPenelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan terhadapkepuasan konsumen, pengaruh merchandise terhadap kepuasan konsumen, pengaruhatmosfer terhadap kepuasan konsumen, pengaruh kualitas pelayanan terhadap trust,Â pengaruh atmosfer terhadap trust, pengaruh kepuasan konsumen terhadap trust,pengaruh kualitas layanan terhadap trust melalui kepuasan konsumen, pengaruhatmosfer terhadap trust melalui kepuasan konsumen. Metode yang digunakan adalahmenggunakan Analisis jalur, yaitu suatu teknik untuk menganalisis hubungan sebabakibat yang tejadi pada regresi berganda jika variabel bebasnya mempengaruhivariabel tergantung tidak hanya secara langsung tetapi juga secara tidak langsung.Hasil penelitian menunjukkan: ada pengaruh kualitas layanan terhadap kepuasankonsumen, merchandise terhadap kepuasan konsumen, atmosfer terhadap kepuasankonsumen, kualitas pelayanan terhadap trust, antara atmosfer terhadap trust,kepuasan konsumen terhadap trust, kualitas layanan terhadap trust melalui kepuasankonsumen, atmosfer terhadap trust melalui kepuasan konsumen. Kesimpulannyaadalah: kepercayaan konsumen dapat dipengaruhi oleh kepuasan konsumen,atmosï¬rdan kualitas pelayanan, baik secara langsung maupun tidak langsung.Kata kunci: Kepercayaan pada barang, kepuasan, atmosï¬r, kualitas layanan

Pengaruh Kualitas Layanan, Merchandise, Atmosﬁr Terhadap Kepuasan Konsumen dan Trust : Studi Pada Pelanggan Seven Soul Distro Yogyakarta Deby Morisah Ika Diana; Eny Endah Pujiastuti; Didik Indarwanta
Jurnal Administrasi Bisnis Vol. 10 No. 2 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractThe purpose of this study was to determine the effect of service quality on customersatisfaction., The effect of merchandise to customer satisfaction, the inﬂuence ofthe atmosphere on consumer satisfaction, the impact of service quality on trust,inﬂuence the atmosphere of trust, inﬂuence consumer satisfaction on trust, theimpact of service quality on trust through customer satisfaction, the inﬂuence ofthe atmosphere of trust through customer satisfaction. The method used is to usepath analysis, is a technique for analyzing the causal relationship that occurs inmultiple regression when the independent variables affect the dependent variablenot only directly but also indirectly. The results showed: no effect of service qualityon customer satisfaction, merchandising on consumer satisfaction, the atmosphereon customer satisfaction, service quality on trust, between the atmosphere of trust,customer satisfaction with trust, quality of service to the trust through customersatisfaction, the atmosphere of trust through satisfaction consumers. The conclusionis: consumer conﬁdence can be inﬂuenced by customer satisfaction, atmosphere andquality of service, either directly or indirectlyKeywords: Merchandise Trust, Satisfaction, atmosphere,service qualityAbstrakPenelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan terhadapkepuasan konsumen, pengaruh merchandise terhadap kepuasan konsumen, pengaruhatmosfer terhadap kepuasan konsumen, pengaruh kualitas pelayanan terhadap trust, pengaruh atmosfer terhadap trust, pengaruh kepuasan konsumen terhadap trust,pengaruh kualitas layanan terhadap trust melalui kepuasan konsumen, pengaruhatmosfer terhadap trust melalui kepuasan konsumen. Metode yang digunakan adalahmenggunakan Analisis jalur, yaitu suatu teknik untuk menganalisis hubungan sebabakibat yang tejadi pada regresi berganda jika variabel bebasnya mempengaruhivariabel tergantung tidak hanya secara langsung tetapi juga secara tidak langsung.Hasil penelitian menunjukkan: ada pengaruh kualitas layanan terhadap kepuasankonsumen, merchandise terhadap kepuasan konsumen, atmosfer terhadap kepuasankonsumen, kualitas pelayanan terhadap trust, antara atmosfer terhadap trust,kepuasan konsumen terhadap trust, kualitas layanan terhadap trust melalui kepuasankonsumen, atmosfer terhadap trust melalui kepuasan konsumen. Kesimpulannyaadalah: kepercayaan konsumen dapat dipengaruhi oleh kepuasan konsumen,atmosﬁrdan kualitas pelayanan, baik secara langsung maupun tidak langsung.Kata kunci: Kepercayaan pada barang, kepuasan, atmosﬁr, kualitas layanan

Model Pengembangan Agroindustri Di Desa Gondangan Kecamatan Jogonalan Klaten Didik Indarwanta; Ida Susi Dewanti; Asih Marini Wulandari
Jurnal Paradigma Vol 19, No 1 (2015): MARET
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v19i1.2427

This study has the objective to create a model for the development of agro-industry Gondangan considering it has potency to be developed as a regional agro-industries. Gondangan village has many of home industries in the eld of snacks made from agricultural products. During the domestic industry is capable of providing welfare for the culprit. The development of agro-industry area is expected to provide greater added value for agricultural products, as well as increasing incomes. The method used is the Research and Development. This method is used to produce a particular product, and test the effectiveness of a particular product. The results showed that there were three main components in the agro-industry models consist of the main actors, supporting institutions, and related industries. Respondent of this study are home-industries owner as the main actor. The result show that home-industries owner business need assistance because, they do not have the characteristics of attitudes needed to develop a greater business. Ability and knowledge in the business also need to be developed through partnership program. Supporting institutions also need to be strengthened and involved in the partnership. Institutional support in this case is local government and cooperative. The related industry is a supplier of raw materials and distribution channels, agents and distributors, should be involved in the partnership program to ensure smooth supply to produsen. The three component of agro-industries should run well so that the model can be implemented well too.

Model Pengembangan Agroindustri Di Desa Gondangan Kecamatan Jogonalan Klaten Didik Indarwanta; Ida Susi Dewanti; Asih Marini Wulandari
Jurnal Paradigma Vol 19, No 2 (2015): SEPTEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v19i2.2434

This study has the objective to create a model for the development of agro-industry Gondangan considering it has potency to be developed as a regional agro-industries. Gondangan village has many of home industries in the eld of snacks made from agricultural products. During the domestic industry is capable of providing welfare for the culprit. The development of agro-industry area is expected to provide greater added value for agricultural products, as well as increasing incomes. The method used is the Research and Development. This method is used to produce a particular product, and test the effectiveness of a particular product. The results showed that there were three main components in the agro-industry models consist of the main actors, supporting institutions, and related industries. Respondent of this study are home-industries owner as the main actor. The result show that home-industries owner business need assistance because, they do not have the characteristics of attitudes needed to develop a greater business. Ability and knowledge in the business also need to be developed through partnership program. Supporting institutions also need to be strengthened and involved in the partnership. Institutional support in this case is local government and cooperative. The related industry is a supplier of raw materials and distribution channels, agents and distributors, should be involved in the partnership program to ensure smooth supply to produsen. The three component of agro-industries should run well so that the model can be implemented well too.

PENGEMBANGAN MODEL AGROINDUSTRI DESA GONDANGAN KECAMATAN JOGONALAN KABUPATEN KLATEN Didik Indarwanta; Ida Susi Dewanti; Eny Endah Pujiastuti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.034 KB)

This research is a continuation of of previous studies that have identifying related institutions which support the development of Gondangan as an agroindustriesvillage.Furthermore,the model that had been developedwas applied in order to support the development of the agro-industry. Further research is done by implementing model of the SME snacks at Gondangan village, Klaten.Applications undertaken include training, mentoring, study visits and so on. In general, this study successfully demonstrated that main actors and supporting actors who are in the model are interrelated and mutually supportive even though the role of each actor is not maximized. To maximize the role of each actors need assistance and rebuild new model to develop Gondangan as an agroindustries village.Keywords: Model, Development, Agro-Industry, SMEs

PENGEMBANGAN MODEL AGROINDUSTRI DESA GONDANGAN KECAMATAN JOGONALAN KABUPATEN KLATEN Didik Indarwanta; Ida Susi Dewanti; Eny Endah Pujiastuti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is a continuation of of previous studies that have identifying related institutions which support the development of Gondangan as an agroindustries village.Furthermore,the model that had been developed was appliedin order to support the development of the agro-industry. Further research is done by implementing model of the SME snacks at Gondangan village, Klaten. Applications undertaken include training, mentoring, study visits and so on. In general, this study successfully demonstrated that main actors and supporting actors who are in the model are interrelated and mutually supportive even though the role of each actor is not maximized. To maximize the role of eachactors need assistance and rebuild new model to develop Gondangan as an agroindustries village.Keywords:Model,Development,Agro-Industry,SMEs

PEMBERDAYAAN IRT PRODUSEN TAHU DI SUDAGARAN, KOTA YOGYAKARTA Adi Soeprapto; Didik Indarwanta; Sadeli Sadeli; Indro Herry Mulyanto; Susanta Susanta; Keny Rahmawati
Dharma: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Small, Micro and Medium Enterprises (MSMEs) face quite complex problems in business development. One of the small businesses engaged in by the Sudagaran community in Yogyakarta is the production of tofu. Entrepreneurs know problems in the fields of production, environment, capital, and also marketing. The Service Team from the Department of Business Administration, FISIP UPN Veterans Yogyakarta collaborated with the Yogyakarta City Baznas and the Yogyakarta City Government to assist and assist SMEs. Empowerment programs that have been carried out have started from the implementation of production layouts, small business financial management, simple financial records, product innovation. packaging, and online-based marketing. Small entrepreneurs feel helped by the service program so that during the Covid-19 pandemic they have alternatives in product marketing.

Pengaruh Memorable Tourist Experience terhadap Storytelling Behavior melalui Perceived Value Pasca Pandemi Covid-19 Eny Endah Pujiastuti; Didik Indarwanta; Ellena Wardani
Jurnal Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i1.51050

Destination image can be used to strengthen brands and change markets. Brands can be formed with marketing communication strategies, one of which is using storytelling. The purpose of this study is to prove the effect of memorable tourist experience on storytelling behavior through perceived value in the post-pandemic period. The research was conducted at the Gajah Mungkur Reservoir tourist destination. The sample criteria used are tourists who have visited at least 2x (twice). The data was collected using the google form and 160 effective questionnaires were collected which would then be processed using the AMOS Structural Equating Modeling (SEM). Research shows: (1) Memorable tourism experience has a significant effect on perceived value; (2) Perceived value has a significant effect on storytelling behavior; (3) Memorable tourism experience has a significant effect on storytelling behavior; (4) Memorable tourism experience has a significant effect on storytelling behavior through perceived value. In suggestions for tourist destinations are that managers create a pleasant experience so that it is still stored in the memories of tourists and becomes a very memorable tourist experience. Citra destinasi dapat digunakan untuk memperkuat merek dan mengubah pasar. Merek dapat terbentuk dengan strategi komunikasi pemasaran, salah satunya dengan menggunakan storytelling. Tujuan penelitian ini adalah untuk membuktikan pengaruh memorable tourist experience terhadap storytelling behavior melalui perceived value pasca pandemi. Penelitian dilakukan di destinasi wisata Waduk Gajah Mungkur. Kriteria sampel yang dipergunakan adalah wisatawan yang baru berkunjung minimal 2x (dua kali). Pengumpulan datanya dengan menggunakan google form dan terkumpul 160 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) AMOS. Penelitian menunjukkan: (1) Memorable tourism experience berpengaruh signifikan terhadap perceived value; (2) Perceived value berpengaruh signifikan terhadap storytelling behavior; (3) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior; (4) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior melalui perceived value. Saran bagi destinasi wisata adalah pengelola menciptakan pengalaman yang menyenangkan sehingga masih tersimpan di dalam memori wisatawan dan menjadi pengalaman yang sangat berkesan (memorable tourist experience).

The Effect of Destination Personality on Behavior Intention and Self Congruity as Intervening Variables Eny Endah Pujiastuti; Didik Indarwanta; Aldy Ciptha Primanda
Journal of Business Innovation and Research Vol 1, No 2 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i2.8041

Behavior intention has become a fundamental strategic metric to evaluate the success of tourist destinations. Behavior intention can be built through strong branding. Furthermore, the 2 elements of destination branding that can be used are destination personality and self-congruity. This study investigates: (1) Significant effect of destination personality on self-congruity. (2) significant effect of self congruity on behavior intention, (3) significant effect of destination personality on behavior intention, (4) significant effect of destination personality on behavior intention through self-congruity. Research conducted in tourist destinations Obelix Hills Yogyakarta. The sample criteria used were tourists who have never visited. Data collection using google form and 151 questionnaires were collected which were then processed using Structural Equating Modeling (SEM). This study found that (1) destination personality has a significant effect on self-congruity, (2) self-congruity has a significant effect on behavior intention, (3) destination personality has a significant effect on behavior intention, (4) destination personality has a significant effect on behavior intention through self-congruity. Destination Personality to be explored and highlighted in promoting the destination so that it can become a value for tourists.

Pengaruh Environmental, Social, and Governance (ESG) Disclosure Dan Intellectual Capital Terhadap Firm Value Dengan Firm Size Sebagai Variabel Moderasi (Studi Pada Perusahaan Indeks LQ45 Tahun 2018-2022) Tata Ariasinta; Didik Indarwanta; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 22, No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12832

Penelitian ini bertujuan untuk menganalisis pengaruh ESG disclosure dan intellectual capital terhadap firm value dengan firm fize sebagai variabel moderasi. Objek pada penelitian ini yaitu perusahaan yang tergabung dalam Indeks LQ45 pada tahun 2018 hingga tahun 2022. Tipe penelitian ini yaitu asosiatif kausalitas dengan pendekatan kuantitatif menggunakan data sekunder. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 14 perusahaan dan 70 data observasi dalam waktu periode 5 tahun. Teknik analisis data yang digunakan yaitu analisis statistik deskriptif dan analisis inferensial dengan SEM-PLS menggunakan software WarpPLS 7.0. Lebih lanjut, penelitian ini menggunakan Standar GRI sebagai dasar pengukuran pengungkapan ESG. Hasil pada penelitian ini menunjukkan bahwa ESG disclosure yang diproksikan ESG score berpengaruh negatif signifikan terhadap firm value. Intellectual capital yang diproksikan VAICTM berpengaruh positif signifikan terhadap firm value. Firm size sebagai variabel moderasi secara signifikan memperkuat pengaruh ESG disclosure terhadap firm value. Firm size sebagai variabel moderasi secara signifikan juga memperkuat pengaruh intellectual capital terhadap firm value.Kata kunci: ESG Disclosure, Intellectual Capital, Firm Value, Firm Size.

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