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All Journal Neo Journal of economy and social humanities Jurnal For Management Student (JFMS)
Sofiana, Ananda Mery
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SEBLAK KUY BANDAR LAMPUNG Sofiana, Ananda Mery; Dewi, Cahya Komala; Purnama, Wijaya; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i3.10531

Abstract

This research aims to test and analyze the influence of quality and price on product purchases (case study of seblak kuy consumers). This research was carried out using descriptive and verification methods, namely: collecting, presenting, analyzing and testing hypotheses, as well as making conclusions and suggestions. The sample in this study consisted of 90 respondents. The results of this research are that there is a strong correlation between service quality and price. Partially there is an influence of service quality on purchasing decisions. And there is an influence of price on purchasing decisions. Meanwhile, simultaneously there is an influence of service quality and price on purchasing decisions.
The Influence of Flashsale, Bundling Products, and Social Media Marketing on Skintific Skincare Purchase Decision in Skintific Official Shop According to Islamic Business Perspective: (Study on Consumers of Tiktok Shop Users in Bandar Lampung) Sofiana, Ananda Mery; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.260

Abstract

The purpose of this study is to examine the impact of flash sales, bundling products, and social media marketing on purchasing decisions of Skintific skincare at the Skintific Official Shop on TikTok Shop in Islamic business perspective. A quantitative approach with a purposive sampling strategy and a sample size of 100 respondents was used to study Bandar Lampung customers. Respondents who had bought Skintific products through TikTok Shop were given questionnaires to complete in order to gather data, and the Smart-PLS program was used for analysis. The association between the independent factors (social media marketing, flash sales, and product bundling) and the dependent variable (buying decision) was investigated using multiple linear regression analysis. The findings indicate that flash sale, social media marketing, and product bundling significantly and favourably influence consumers' decisions to buy. In order to improve customer purchase decisions, business practitioners can use the findings from this study to optimise digital marketing techniques in line with Islamic business principles.
Co-Authors Dewi, Cahya Komala Purnama, Wijaya Vicky F Sanjaya Yeni Susanti Zulaikah