Jurnal For Management Student (JFMS)
Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SEBLAK KUY BANDAR LAMPUNG

Sofiana, Ananda Mery (Unknown)
Dewi, Cahya Komala (Unknown)
Purnama, Wijaya (Unknown)
Sanjaya, Vicky F (Unknown)

Article Info

Publish Date
19 Jul 2022

Abstract

This research aims to test and analyze the influence of quality and price on product purchases (case study of seblak kuy consumers). This research was carried out using descriptive and verification methods, namely: collecting, presenting, analyzing and testing hypotheses, as well as making conclusions and suggestions. The sample in this study consisted of 90 respondents. The results of this research are that there is a strong correlation between service quality and price. Partially there is an influence of service quality on purchasing decisions. And there is an influence of price on purchasing decisions. Meanwhile, simultaneously there is an influence of service quality and price on purchasing decisions.

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Journal Info
Jurnal For Management Student (JFMS)
Website

Abbrev

jfms

Publisher

Universitas Singaperbangsa Karawang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal For Management Student (JFMS) is a Journal of Management Science published by the Faculty of Economics, Management Department of Singaperbangsa University Karawang. The journal is the result of research and study of conceptual ideas in the field of Management science on contemporary legal ...