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Mirandha, Yovie
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS AS PHONECELL SUKARAME Fattah F, A’lan; Mirandha, Yovie; Fadil, Ahmad; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i3.10538

Abstract

Word of Mouth is also known as "mouth-to-mouth marketing" or word-of-mouth communication is a verbalcommunication between one person and another that can be done face-to-face or through electronic media. Productcompleteness is an important concept in supply chain management and marketing. Product completeness refers toall elements or features included in a product or service to meet customer needs, expectations, and satisfaction. Andconsumer purchasing decisions are influenced by various factors, including personal, economic, functional,cultural, and psychological factors. These factors can affect the consumer decision-making process, which includesrecognizing a need, finding information, evaluating alternatives, making purchasing decisions, and evaluating thepost-purchase experience
PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN Firmansyah, A'lan Fattah; mirandha, yovie; Fadil, Ahmad; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 2 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i2.10805

Abstract

Word of Mouth is also known as "mouth-to-mouth marketing" or word-of-mouth communication is a verbalcommunication between one person and another that can be done face-to-face or through electronic media. Productcompleteness is an important concept in supply chain management and marketing. Product completeness refers toall elements or features included in a product or service to meet customer needs, expectations, and satisfaction. Andconsumer purchasing decisions are influenced by various factors, including personal, economic, functional,cultural, and psychological factors. These factors can affect the consumer decision-making process, which includesrecognizing a need, finding inf
Co-Authors fadil, Ahmad Fattah F, A’lan Firmansyah, A'lan Fattah Vicky F Sanjaya