Jurnal For Management Student (JFMS)
Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)

PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS AS PHONECELL SUKARAME

Fattah F, A’lan (Unknown)
Mirandha, Yovie (Unknown)
Fadil, Ahmad (Unknown)
Sanjaya, Vicky F (Unknown)

Article Info

Publish Date
19 Jul 2022

Abstract

Word of Mouth is also known as "mouth-to-mouth marketing" or word-of-mouth communication is a verbalcommunication between one person and another that can be done face-to-face or through electronic media. Productcompleteness is an important concept in supply chain management and marketing. Product completeness refers toall elements or features included in a product or service to meet customer needs, expectations, and satisfaction. Andconsumer purchasing decisions are influenced by various factors, including personal, economic, functional,cultural, and psychological factors. These factors can affect the consumer decision-making process, which includesrecognizing a need, finding information, evaluating alternatives, making purchasing decisions, and evaluating thepost-purchase experience

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Journal Info
Jurnal For Management Student (JFMS)
Website

Abbrev

jfms

Publisher

Universitas Singaperbangsa Karawang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal For Management Student (JFMS) is a Journal of Management Science published by the Faculty of Economics, Management Department of Singaperbangsa University Karawang. The journal is the result of research and study of conceptual ideas in the field of Management science on contemporary legal ...