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All Journal Jurnal For Management Student (JFMS)
Wirangga, Rezi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI GEPREK ABU AHDA Rahmadani, Nopi; Wirangga, Rezi; Zarna, Abael Diva; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 2 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i2.10767

Abstract

Marketing strategies in business must pay attention to providing customer satisfaction. The aim of this research is to determine whether price and product quality influence purchasing interest. This research is a quantitative research, the research used 90 respondents who were consumers of Abu Ahda Geprek Chicken. The data obtained was processed using a questionnaire. In this research, the indirect effect that is formed is weakening. The data collection technique is primary data or data taken directly from respondents through questionnaires. In this study, the results obtained were that price had a positive but not significant effect on buying interest, and product quality had a positive and significant effect on buying interest.
Co-Authors Rahmadani, Nopi Vicky F Sanjaya Zarna, Abael Diva