Jurnal For Management Student (JFMS)
Vol. 3 No. 2 (2023): Journal For Management Student (JFMS)

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI GEPREK ABU AHDA

Rahmadani, Nopi (Unknown)
Wirangga, Rezi (Unknown)
Zarna, Abael Diva (Unknown)
Sanjaya, Vicky F (Unknown)

Article Info

Publish Date
29 Apr 2023

Abstract

Marketing strategies in business must pay attention to providing customer satisfaction. The aim of this research is to determine whether price and product quality influence purchasing interest. This research is a quantitative research, the research used 90 respondents who were consumers of Abu Ahda Geprek Chicken. The data obtained was processed using a questionnaire. In this research, the indirect effect that is formed is weakening. The data collection technique is primary data or data taken directly from respondents through questionnaires. In this study, the results obtained were that price had a positive but not significant effect on buying interest, and product quality had a positive and significant effect on buying interest.

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Journal Info
Jurnal For Management Student (JFMS)
Website

Abbrev

jfms

Publisher

Universitas Singaperbangsa Karawang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal For Management Student (JFMS) is a Journal of Management Science published by the Faculty of Economics, Management Department of Singaperbangsa University Karawang. The journal is the result of research and study of conceptual ideas in the field of Management science on contemporary legal ...