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All Journal International Journal of Economics and Management
Aulia, Meidy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Entrepreneurship Education, Use of Social Media, Availability of Information, Against Entrepreneurial Interests of FEB Unhar Students With Self Efficacy As Moderating Variable Aulia, Meidy; Badawi, Ahmad
International Journal of Economics and Management Vol. 1 No. 01 (2023): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v1i01.2

Abstract

This study aims to determine whether entrepreneurship education, the use of social media and the availability of information affect the interest in entrepreneurship, to determine whether self-efficacy affects the interest in entrepreneurship, to determine whether self-efficacy is able to moderate entrepreneurial education to the interest in entrepreneurship, to determine whether self-efficacy is able to moderate the use of social media on the interest in entrepreneurship and to find out whether self-efficacy is able to moderate the availability of information on the interest in entrepreneurship. The total population in this study amounted to 374 students of the Faculty of Business Economics, Harapan University Medan, and the sample taken was 30% from 374 to 112 people. The analysis technique used is multiple linear regression and MRA.The results showed that entrepreneurship education, use of social media and availability of information had a significant effect on interest in entrepreneurship, self-efficacy had an effect on interest in entrepreneurship, self-efficacy moderated the effect of entrepreneurship education on interest in entrepreneurship, self -efficacy did not moderate the effect of using social media on interest in entrepreneurship, and self-efficacy did not moderate the effect of information availability on entrepreneurial interest in students of the Faculty of Business Economics, Universitas Harapan
Business Strategy for the Development and Marketing of an HTML 5-based Learning Application for Children with Dyslexia Aulia, Meidy; Barus, Apriwati
International Journal of Economics and Management Vol. 1 No. 02 (2023): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v1i02.22

Abstract

Dyslexia is a reading and spelling disorder that affects children's learning ability. Technology-based learning applications have great potential to help dyslexic children overcome learning challenges. The development of HTML5-based learning apps for children with dyslexia has great potential to improve the quality of their learning. However, the success of this app depends not only on the technological aspects, but also on a well-thought-out business strategy. App development should consider the needs and preferences of the end-users, namely children with dyslexia. Features that support differentiated learning and interactive introduction of material are very important. the marketing strategy should focus on the right market segment and craft relevant messages. Effective communication to parents and educators about the benefits of the app is also an important factor. A sustainable business model must be formulated. Options such as subscriptions, direct sales, or a combination of both should be analyzed taking into account long-term financial aspects. Competition analysis and uniqueness of product value should be clear. The app should be able to compete with similar products and offer added value that sets it apart. This research shows that the development and marketing of an HTML5-based learning app for children with dyslexia requires a well-thought-out business strategy. The success of the app depends not only on the quality of the technology but also on how it is positioned in the market and received by the end user. By combining technology, education, and business elements, this app has the potential to make a positive impact in assisting dyslexic children in the learning process.
Co-Authors Ahmad Badawi, Ahmad Barus, Apriwati