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All Journal Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Communications in Humanities and Social Sciences
Alfayed, Nazila
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Prominent Muslim da`wah figures and their global role in changing the perception of Islam Aswar, Hasbi; Febrian, Silvia Jultikasari; Alfayed, Nazila; Safitri, Auliya Eka
Communications in Humanities and Social Sciences Vol. 3 No. 2 (2023): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.3.2.2023.62

Abstract

Amidst the escalating negative narrative surrounding Islam, there is a parallel increase in efforts by Muslim figures and communities to counteract these perceptions. Leveraging the expansive reach of social media, influential personalities like Zakir Naik, Mufti Menk, and Nouman Ali Khan engage global audiences, including non-Muslim communities. This article explores how these figures impact the transformation of global perceptions of Islam through da`wa on online platforms, employing the concept of people-to-people diplomacy as an analytical tool. Data, primarily sourced from online platforms, media, books, and journals, reveal that these Muslim figures have significantly contributed to alter the global perceptions of Islam. Their efforts play a crucial role in gradually shifting non-Muslims from a stance of prejudice to one of empathy, fostering a more nuanced understanding of Islam worldwide.
Drew Binsky’s Journey Through The Muslim World: Transforming Global Perceptions of Islam Through People-To-People Diplomacy Aswar, Hasbi; Alfayed, Nazila; Safitri, Auliya Eka; Febrian, Silvia Jultikasari
Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Vol 20, No 1: June 2024
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/afkaruna.v20i1.19608

Abstract

This study explores Drew Binsky's journey in the Muslim world and how it has the potential to influence global perceptions of Islam positively. Drew Binsky is a renowned travel vlogger who has explored various countries, delving into their cultures, traditions, and daily lives. Drew Binsky has engaged with Muslim communities in different countries throughout his journeys, sharing these experiences through vlogs and social media platforms. Despite being Jewish and born in the United States, his perception of Islam and Muslims has transformed after visiting and interacting with Muslim communities. Uploaded and shared on social media platforms, particularly YouTube, these experiences contribute to offering an alternative perspective on Islam to the global audience, challenging long-standing misconceptions perpetuated by mainstream global media, scholars, and Islamophobic politicians. The study employed the People-to-People Diplomacy approach to discuss Binsky's efforts through the videos uploaded on his YouTube channel. Research findings indicate that despite being an American Jew, Binsky holds a positive view of Islam and has shared his perspective through videos watched by millions, appreciated not only by Muslim viewers but also by non-Muslim audiences.
Co-Authors Febrian, Silvia Jultikasari Hasbi Aswar Safitri, Auliya Eka