Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Journal of Business Economics and Management
Ramadhani, Aliya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh E-Wallet Terhadap Manajemen Keuangan Masyarakat: Saving atau Hedonisme Ramadhani, Aliya; Puspitasari, Dwi; Salsabilla, Firyal; Haq, Permata Nurul; Putri, Silmi Mardyanti; Rozak, Rama Wijaya Abdul; Mulyani, Heni
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 3 (2023): Mei 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-wallet has a concept in the form of digital storage of money on an integrated system connected to the internet. The use of e-mail has a big influence on saving attitudes and hedonistic attitudes. This study aims to prove scientifically that using an e-wallet influences financial management, corresponding with activity and hedonistic behavior. The respondents in this study were people of various ages who used e-wall. The total number of respondents is 274. Data collection uses descriptive methods through a quantitative approach. The existing data is managed using a statistical application tool, namely SPSS 25. The results showed that E-Walt had an influence on hedonistic behavior but not on the attitude toward saving.
Strategi Pemasaran Berbasis Konsep Alam Terbuka Dalam Meningkatkan Daya Tarik Dan Nilai Daya Saing Konsumen Pada Warung Senyum Sawahan Banyuwangi Billuna, Nazwa Nazulla; Ramadhani, Aliya; Sulistiyowati, Nanik; Rosyidah, Elok
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines an open-nature-based marketing strategy in enhancing consumer attraction and competitive value at Warung Senyum Sawahan Banyuwangi. The main issue addressed is the intense competition among culinary UMKM, which requires innovative marketing strategies focusing on consumer experience. The objective of this research is to identify and describe the implementation of an open-nature-based marketing strategy and its impact on consumer attraction and competitiveness. This study employs a descriptive qualitative method with a case study approach. Data were collected through observation, in-depth interviews, and documentation involving the owner, employees, and customers of Warung Senyum Sawahan. The findings indicate that the integration of an open-natural atmosphere, rice field scenery, affordable pricing, and consistent product and service quality significantly enhances consumer attraction and competitive advantage. Moreover, the positive emotional experience perceived by customers encourages loyalty and word-of-mouth promotion, strengthening Warung Senyum Sawahan’s position as a nature-based culinary destination in Banyuwangi.
Co-Authors Billuna, Nazwa Nazulla Dwi Puspitasari Elok Rosyidah Haq, Permata Nurul Mulyani, Heni Putri, Silmi Mardyanti Rozak, Rama Wijaya Abdul Salsabilla, Firyal Sulistiyowati, Nanik