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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Pengabdian Teratai
Muphimin
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Promosi, Inovasi, Dan Kualitas Produk Terhadap Kinerja Perusahaan Melalui Kepuasan Pelanggan Jahe Merah Laris Pisan Muphimin; Zulkifli; Miranda, Agustinus
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 3 (2023): Mei 2023
Publisher : CV ODIS

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Abstract

This study aims to analyze the direct and variable influence of promotion, innovation and product quality as well as indirect on company performance through customer satisfaction Red Ginger Laris Pisan. The research sample was 112 respondents who were existing customers and new customers. Data analysis techniques use Structural Equation Modeling (SEM) analysis processed with Smart-PLS software. The study’s results proved that the variables of promotion, innovation and product quality significantly affected customer satisfaction, and customer satisfaction significantly affected company performance. Meanwhile, product quality variables have a significant effect on company performance, but promotion variables and innovation variables do not have a significant effect on company performance.
PENGUATAN EKONOMI UMAT SEBAGAI PILAR KEMANDIRIAN DAN KETAHANAN MASYARAKAT DI KOTA DEPOK Muphimin; Delila Rambe; Tagor Rambe
Jurnal Pengabdian Teratai Vol. 6 No. 2 (2025): Vol. 6 No. 2 (2025): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v6i2.1781

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan memperkuat peran ekonomi umat di Kota Depok melalui sinergi lintas sektor. Dengan menghadirkan MUI Kota Depok, pemerintah daerah, BAZNAS, dan mitra strategis, acara ini menekankan penerapan nilai-nilai syariah, keadilan, serta keberkahan dalam membangun kemandirian ekonomi umat. Talkshow, penandatanganan MoU, Bazaar Halal 2025 dan pendirian Pusat Inkubasi Bisnis Syariah (PINBAS) menjadi langkah awal membangun ekosistem UMKM halal yang berdaya saing. Kolaborasi ini diharapkan mampu menghadirkan gerakan nyata pemberdayaan masyarakat berbasis syariah di Kota Depok.
Co-Authors Chatarina Umbul Wahyuni Delila Rambe Miranda, Agustinus Tagor Rambe