Article Per Year (5 Year)
p-Index From 2020 - 2025
2.076
P-Index
This Author published in this journals
All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Riset Manajemen dan Akuntansi (JURIMA) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Miranda, Agustinus
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Promosi, Inovasi, Dan Kualitas Produk Terhadap Kinerja Perusahaan Melalui Kepuasan Pelanggan Jahe Merah Laris Pisan Muphimin; Zulkifli; Miranda, Agustinus
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 3 (2023): Mei 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the direct and variable influence of promotion, innovation and product quality as well as indirect on company performance through customer satisfaction Red Ginger Laris Pisan. The research sample was 112 respondents who were existing customers and new customers. Data analysis techniques use Structural Equation Modeling (SEM) analysis processed with Smart-PLS software. The study’s results proved that the variables of promotion, innovation and product quality significantly affected customer satisfaction, and customer satisfaction significantly affected company performance. Meanwhile, product quality variables have a significant effect on company performance, but promotion variables and innovation variables do not have a significant effect on company performance.
Pengaruh Pemasaran Digital Dan Inovasi Layanan Terhadap Minat Beli Batik Tradisional Cirebon Dengan Nilai Pelanggan Sebagai Variabel Intervening: Studi Empirik: Batik Trusmi Cirebon Dananjaya; Miranda, Agustinus; Thalib, Supriadi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 2 (2024): Februari 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i2.291

Abstract

The purpose of this research is to determine and analyze the influence of digital marketing and service innovation on interest in buying traditional Cirebon batik with customer value as an intervening variable. This research was conducted on Trusmi batik with respondents in the Cirebon area. This research category uses descriptive methods with a quantitative method approach. The sampling technique used purposive sampling with a total sample of 215 respondents. Data collection uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 3.0. The research results prove that digital marketing variables and service innovation have a significant effect on customer value. Then customer value also has a significant effect on purchasing interest. Furthermore, digital marketing and service innovation also have a significant influence on consumer buying interest. Complementary customer value variables can mediate the influence of digital marketing on purchasing interest. Likewise, customer value can complementaryly mediate the influence of service innovation on purchasing interest
Analisis Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening untuk Sepatu Sepak Bola Merek Specs : Studi Empirik Pada Komunitas Sepak Bola Di Kabupaten Bogor Pratama, Yunan Bayu; Thalib, Supriadi; Miranda, Agustinus
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 2 (2024): Februari 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i2.296

Abstract

This research aims to analyse the influence of price and product quality on consumer loyalty, with consumer satisfaction as an intervening variable, for the Specs brand football shoes (an empirical study in the football communities of Kabupaten Bogor). The research utilises non-probability sampling with a purposive sampling method, involving 120 respondents, examining the impact of price and product quality on consumer loyalty, with consumer satisfaction as the intervening variable (an empirical study within football communities in Kabupaten Bogor). The research employs Structural Equation Modeling analysis. The results of the study indicate that (1) Price significantly influences consumer satisfaction, (2) Product quality significantly influences consumer satisfaction, (3) Price does not affect consumer loyalty, (4) Product quality significantly influences consumer loyalty, (5) Consumer satisfaction significantly influences consumer loyalty, (6) Price significantly influences consumer loyalty through consumer satisfaction, (7) Product quality significantly influences consumer loyalty through consumer satisfaction.
PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY, KUALITAS SISTEM INFORMASI WEBSITE TERHADAP MINAT PEMBELIAN ULANG MELALUI KEPUTUSAN PELANGGAN: INFLUENCE OF EXPERIENTIAL MARKETING, SERVICE QUALITY, QUALITY OF WEBSITE INFORMATION SYSTEMS ON REPURCHASING INTEREST THROUGH CUSTOMER DECISIONS Azharianto, Tunjung Anggitasari; Derriawan Derriawan; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.251

Abstract

The purpose of this research is to analyzed factors that affect repurchase intention of IKEA Indonesia products. The variabels used in this research are experiential marketing, service quality, and website information system quality as independent variables, customer satisfaction as communicator variable, while repurchase intention as dependent variable. The sample consist of 300 IKEA AlamSutera and Sentul City consumers. The data that was used in this research was the primary data and selected by using purposive sampling method. Data was processed using Stuctural Equation Modeling (SEM) with SmartPLS. The result of this research provides that experiential marketing, service quality, website information system quality haveinfluence on by significance to customer satisfaction, then experiential marketing, service quality, customer satisfaction have influence on by significance to repurchase intention. Howeverthere’s no evidence that website information system quality on have influence to repurchase intention.
PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERATING : THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE DECISIONS WITH CUSTOMER SATISFACTION AS MODERATING VARIABLES Damaryanti, Febri; Thalib, Supriadi; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.253

Abstract

The purpose of this study was to determine and analyze the effect of brand image and service quality on repurchase decisions with consumer satisfaction as a moderating variable. This research was conducted on the Shopee marketplace with respondents residing in the Greater Jakarta area. This research category is using descriptive method and causality. The sampling technique used purposive sampling with a total sample of 420 respondents. Collecting data using a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 3.0. The results of the study prove that brand image has a significant effect on repurchase decisions in the Shopee marketplace. Service quality has a significant effect on repurchase decisions on the Shopee marketplace. Consumer satisfaction did not succeed in moderating the relationship between brand image and repurchase decisions. Consumer satisfaction managed to moderate the relationship between service quality and repurchase decisions.
PENGARUH PROMOSI ONLINE,CELEBRITY ENDORSEMENT TERHADAP PERILAKU PEMBELIAN IMPULSIF BERDAMPAK PEMBELIAN ULANG DENGAN WORD OF MOUTH : THE EFFECT OF ONLINE PROMOTION, CELEBRITY ENDORSEMENT ON IMPULSIVE BUYING BEHAVIOR IMPACT OF REPURCHASING WITH WORD OF MOUTH Maulina, Bella Yulinda; Derriawan Derriawan; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.254

Abstract

The purpose of this study was to determine the effect of online promotion and celebrity endorsement on impulsive buying behavior that has an impact on repeat purchases with word of mouth (WOM) as a moderating variable. The population of this study are consumers who have shopped for clothing products on e-commerce (Shopee, Tokopedia, Bukalapak, Lazada, and Blibli). The number of samples from the population is 255 people who were taken using non-probability sampling technique. The statistical method used in this study is Structural Equation Modeling (SEM) which is operated through the SmartPLS program. In this study, it was found that online promotion variables had a significant effect on impulsive buying behavior which had an impact on repeat purchases, and the role of word of mouth played a significant role in moderating repeat purchases. Meanwhile, celebrity endorsement and impulse purchases has no significant effect on repeat purchases directly.
STRATEGI SUPPLY CHAIN MANAGEMENT PADA PT. MERCEDES-BENZ DISTRIBUTION INDONESIA ranita; Derriawan; Miranda, Agustinus
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 6 No 3 (2022): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to see the effect of innovation, value chain and quality management system directly or indirectly on competitive advantage, and the influence of all these variables on enterprise resources planning of premium passangers car industry. The research sample was 30 respondents who were management level of Mercedes-Benz Distribution Indonesia. The sampling technique was puposive sampling. Data collection using questionnaires and FGD. The data were analyzed using Structural Equation Modeling (SEM) analysis processed with smartPLS software. The results of the study prove that the variables of innovation, value chain and quality management system have a significant effect on enterprise resources planning and enterprise resources planning has significant effect on competitive advantage. While quality management system variable has a significant effect on competitive advantage, however the innovation and value chain variables have no significant effect on competitive advantage.
IMPLEMENTASI THE THREE HORIZONS DALAM STRATEGI KINERJA KORPORASI BERKELANJUTAN DENGAN MENGANALISIS INTEGRASI BISNIS HOLDING DAN ANAK PERUSAHAAN PT. MORA TELEMATIKA INDONESIA Ardin, Ryandi; Zulkifli; Miranda, Agustinus; Sihite, Mombang
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 6 No 3 (2022): APRIL
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the financial position of PT. Mora Telematika Indonesia with corporate benchmarking, Can implement the integration of the company's corporate strategy business lines at PT. Mora Telematika Indonesia so far, with regard to the goal of supporting sustainable competitive business performance, Can evaluate the company development strategy at PT Mora Telematika Indonesia so far, related to efforts to provide added value (added value) from the financial side for business strategy development and Can identify the company's strategic planning, towards competitive business performance in a sustainable manner at PT Mora Telematika Indonesia. This research uses a descriptive case study method. The data collected in this study is the financial report data of PT. Mora Telematika Indonesia, a subsidiary and benchmarking company. The results of this study are PT. Mora Telematics Indonesia and benchmarking companies are in a question mark position. In the subsidiary PT. Mora Telematics Indonesia, namely PT. West Palapa Ring, East Palapa Ring, PT. Oxygen Infrastructure and PT. Mora International Ltd is in a question mark position, while PT. Oxygen is at the dog's position. The results of the study of corporate strategy and the implementation of The Three Horizons in Holding and its subsidiary PT Mora Telematika Indonesia, will be able to provide optimal added value, namely the integration of business lines to be more and more effective in implementing the concept of development strategy with a growth strategy and Sustainable Company Performance . PT. Mora Telematika Indonesia and its respective subsidiaries must implement the concept of a growth strategy.
Strategi Membangun Reputasi Perusahaan Berbasis Kepuasan Pelanggan Produk Oxygen.Id Home Di PT Mora Telematika Indonesia (Moratelindo) Kurniawan, Hendrik; Zulkifli, Zulkifli; Miranda, Agustinus
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 8 No 1 (2023): Agustus
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v8i1.5813

Abstract

Penelitian ini bertujuan untuk menganalisis strategi membangun reputasi perusahaan berbasis kepuasan pelanggan produk oxygen.id home di PT Mora Telematika Indonesia (Moratelindo). Metode penelitian yang digunakan adalah kuantitatif dan kualitatif (campuran). Sampel yang digunakan sebanyak 277 responden. Hasil penelitian menunjukkan bahwa promosi, kualitas produk, kompetensi sales dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan pengguna layanan produk Oxygen.id Home perusahaan PT. Moratelindo. Sedangkan promosi, kualitas produk, kompetensi sales dan harga berpengaruh positif dan signifikan terhadap reputasi perusahaan PT. Moratelindo pada pengguna layanan produk Oxygen.id Home. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap reputasi perusahaan PT. Moratelindo. Reputasi perusahaan PT. Moratelindo dapat ditingkatkan melalui kepuasan pelanggan dengan upaya meningkatkan promosi melalui upaya pemberian buku panduan tentang produk Oxygen.id Home, kualitas produk melalui upaya menjaga kestabilan kecepatan akses, kompetensi sales melalui upaya lebih memahami keinginan pelanggan dan harga melalui upaya menawarkan harga yang sesuai dengan manfaat yang diperoleh pelanggan.
Pengaruh Transformasi Digital Sales Untuk Menghasilkan Kinerja Penjualan Dan Penurunan Biaya Promosi Rifqi Abdul Wahab Thalib; Zulkifli; Miranda, Agustinus
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 8 No 1 (2023): Agustus
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v8i1.5815

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Interaksi Sales, Ekuitas Merek, Transformasi Digital dan Kinerja Penjualan terhadap Penurunan Biaya Promosi secara langsung maupun tidak langsung pada PT. “X”. Sampel penelitian 122 responden karyawan, untuk fokus grup diskusi (FGD) dihadiri oleh Top manajemen Perusahaan dan Tim marketing. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Pengumpulan data menggunakan kuesioner dan fokus grup diskusi (FGD). Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) yang diolah dengan software Smart PLS versi 3. Hasil penelitian menunjukkan bahwa variabel Interaksi Sales berpengaruh terhadap Kinerja Penjualan, variabel Ekuitas Merek berpengaruh terhadap Kinerja Penjualan, variabel Transformasi Digital berpengaruh terhadap Kinerja Penjualan, variabel Interaksi Sales berpengaruh terhadap Penurunan Biaya Promosi, variabel Ekuitas Merek tidak berpengaruh terhadap Penurunan Biaya Promosi, variabel Transformasi Digital berpengaruh terhadap Penurunan Biaya Promosi dan variabel Kinerja Penjualan berpengaruh terhadap Penurunan Biaya Promosi.
Co-Authors Ardin, Ryandi Aviva, Munti Azharianto, Tunjung Anggitasari Damaryanti, Febri Dananjaya Derriawan Derriawan Derriawan Derryawan, Derryawan Djaddang, Syahril Hendrik Kurniawan Heni Pujiastuti Lysandra, Shanti Maulina, Bella Yulinda Muphimin Pratama, Yunan Bayu Purwonugroho Putro, Albertus Ramdani, Ahmad ranita Rifqi Abdul Wahab Thalib Sihite, Mombang Susilawati, Susilawati SYAM, M. ARDIANSYAH Thalib, Supriadi Utami, Fadhilah Zulkifli