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Setyorini, Winarti
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN KREATIVITAS DALAM MENINGKATKAN DAYA SAING DESA KUBU DI PASAR MELALUI KEMASAN PRODUK OLAHAN LAUT Setyorini, Winarti; Jayusman, Hendra
Journal of Community Service Vol 6 No 1 (2024): JCS, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v6i1.247

Abstract

Kreativitas dalam desain kemasan produk olahan laut memainkan peran krusial dalam meningkatkan daya saing Desa Kubu di pasar. Masalah yang teridentifikasi meliputi kemasan produk yang kurang menarik dan kesulitan dalam memperluas pemasaran, menyebabkan produk lokal seperti ikan kering, cencalu, dan udang papai sulit bersaing dengan produk sejenis yang lebih menarik. Penelitian ini bertujuan untuk mengembangkan kreativitas dalam desain kemasan produk olahan laut sebagai strategi untuk meningkatkan daya saing Desa Kubu di pasar lokal dan regional. Melalui pendekatan kreatif dalam desain kemasan, diharapkan produk olahan laut Desa Kubu dapat lebih menarik minat konsumen, membedakan diri dari pesaing, dan memperluas pangsa pasar. Penelitian ini menggali literatur terkait strategi pengembangan ekonomi lokal, analisis bauran pemasaran pada home industri, pengaruh inovasi produk terhadap kinerja penjualan, dan strategi pengembangan usaha home industry di berbagai daerah. Dengan mengintegrasikan temuan dari literatur tersebut, penelitian ini memberikan pandangan yang komprehensif dalam upaya meningkatkan daya saing Desa Kubu melalui kemasan produk olahan laut yang lebih kreatif dan inov.
SMART VILLAGE: PENERAPAN APLIKASI LAYANAN DESA DIGITAL DI KECAMATAN ARUT SELATAN Setyorini, Winarti; Cipta, Hendra
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1549

Abstract

This research aims to explore social and institutional dynamics in the implementation of digital village service applications as part of the Smart Village program in South Arut District, Central Kalimantan. The phenomenon studied focuses on the readiness of village apparatus, changes in administrative culture, community response, as well as local obstacles and adaptation in facing digital transformation. This study uses a qualitative approach of the case study type to understand the process, meaning, and experiences of the perpetrators in depth. Data were collected through semi-structured interviews with village officials, community leaders, and residents, participatory observation during training and implementation activities, and documentation from service archives and village reports. The results of the study identified four main themes, namely: (1) the readiness and challenges of village apparatus in technology adoption, (2) the transformation of administrative work culture from manual to digital systems, (3) diverse community responses and participation, and (4) technical barriers such as limited internet networks and locally developed collaborative solutions. These findings suggest that the success of the digitization of village services depends not only on technology, but also on local social, cultural, and institutional readiness. This research contributes to the development of literature on village digitalization, especially in non-urban areas, and presents practical implications for policymakers and implementers of Smart Village programs. The study also recommends the need for long-term mentoring and community-based approaches to ensure the sustainability of digital innovation at the village level.
Co-Authors Hendra Cipta Jayusman, Hendra