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All Journal Journal of Tourism Sustainability Neo Journal of economy and social humanities
Jayanti, Lilis
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Feasibility Assessment of Cikole Hamlet Through IRTD Assessment Method as Tourism Village In Neglasari Village, Cisompet District, Garut Regency Marsongko, Eka Paramita; Adriani, Yanthi; Aldora, Mega; Jayanti, Lilis
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.28

Abstract

Integrated Tourism Village Development (IRTD) proposes an intervention strategy for developing Tourism Villages in Cikole Hamlet, Neglasari Village, Garut Regency to generate opportunities for people in rural areas. This approach also aims to earn a sustainable income to complement their current earnings, contribute to equitable territorial development, and shape the environment. Neglasari Village is located in South Garut, designated as a tourism development area—encouraging the tourism industry's rural development. This village has several hamlets, one of which is the Cikole Hamlet, with the main attraction being tea, coffee, ginger, onion, and other plantations. However, the Cikole Hamlet community does not carry out the existing traditions. However, the potential of local culture can still be used as a supporting attraction and a preservation effort. For the sake of the sustainability of the existence of Neglasari Village as a tourist village, it is necessary to identify, assess and prioritize village tourism assets by using a Tourism Village Feasibility Assessment with the IRTD (Integrated Rural Tourism Development) Assessment Method to create sustainable development opportunities, in Cikole Hamlet, Neglasari Village, Garut Regency.
Strategic Prioritization for Sustainable Urban Tourism in Bandung Raya: An Analytical Hierarchy Process Approach Jayanti, Lilis; Mukti, Reno Anggara
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.154

Abstract

Urban tourism has become a key driver of economic and spatial transformation in many cities of the Global South, including Bandung Raya, Indonesia. While tourism offers substantial opportunities for cultural revitalization and economic growth, it also imposes pressures on infrastructure, mobility, and local communities. This study aims to identify and prioritize sustainable urban tourism strategies for Bandung Raya using the Analytical Hierarchy Process (AHP), a multi-criteria decision-making method that integrates expert judgment and structured prioritization. Drawing on input from 15 experts representing government, academia, industry, and civil society, the research evaluates five alternative strategies—heritage revitalization, smart mobility systems, digital tourism platforms, community-based tourism (CBT), and green urban infrastructure—across five sustainability criteria: accessibility, infrastructure, tourist attractions, community engagement, and environmental sustainability. The results indicate that heritage revitalization ranks highest, followed by smart mobility systems and digital tourism platforms, reflecting the perceived importance of Bandung's cultural identity and accessibility challenges. Conversely, CBT and green infrastructure, while scoring well under specific criteria, ranked lower globally due to the lower weight assigned to social and environmental dimensions. The findings highlight the need to balance short-term priorities with long-term sustainability goals and suggest the utility of AHP as a decision-support tool for inclusive and strategic urban tourism planning. The study offers actionable insights for policymakers and contributes to the broader discourse on sustainable urban tourism in developing city contexts.
The Effect of Customer Experience, Product Variation and Customer Satisfaction on Customer Loyalty in Islamic Business Perspective (Study on Customer of PT. Pegadaian CP Tanjung Karang Center) Jayanti, Lilis; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.299

Abstract

This study aims to analyze the effect of customer experience, product variation and customer satisfaction on customer loyalty at PT. Pegadaian CP Tanjung Karang Center. This type of research is a quantitative research with descriptive and associative approach. In this study the population used is the customer of PT. Pegadaian CP Tanjung Karang Center. Determination of the sample size is based on the calculation of the slovin method, then the number of samples in this study is 100 respondents. The data collection technique of this study is spread questionnaire. Data analysis tools used in this study using SPSS 25. The results of the study explain that customer experience has a positive and significant effect on customer loyalty. Good experience, honesty, and fairness in Islamic business is able to increase trust and loyalty. Product variations also have a positive and significant effect on loyalty, because they are able to meet the needs of various customers. Customer satisfaction shows a positive and significant influence on loyalty satisfied customers will tend to remain loyal and have ongoing confidence in PT. Pegadaian services. Simultaneously, the three variables together affect customer loyalty positively and significantly. In the Islamic business perspective, transparency, honesty, and trustworthiness are the basis for creating customer satisfaction and loyalty, as well as supporting business sustainability, increasing the trust of the PT. Pegadaian community.
Co-Authors Adriani, Yanthi Aldora, Mega Eka Paramita Marsongko Mukti, Reno Anggara Yeni Susanti Zulaikah