Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Agroplasma
Yogananta, Refo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Strategi Pemasaran Terhadap Kinerja Pemasaran Minyak Kayu Putih di CV. Ruci Gemilang Yogananta, Refo; Widayanti, Sri; Wijayati, Prasmita Dian
JURNAL AGROPLASMA Vol 10, No 1 (2023): JURNAL AGROPLASMA VOLUME 10 NO 1 TAHUN 2023
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v10i1.4284

Abstract

This study aims to describe the components of the 7P marketing strategy on CV. Dewa Ruci Gemilang, analyzed the influence of the 7P marketing strategy on marketing performance, and explained the results of the research for company development. The stages of analysis using SEM-PLS go through five processes, namely the conceptualization model, determining the algorithm analysis, determining the resampling method, drawing path diagrams, and evaluating the model. The research results show that the product has a positive influence on marketing performance. Price has a positive influence on marketing performance. Place has a positive influence on marketing performance. Promotion has a positive influence on marketing performance. People have a positive influence on marketing performance. The process has a positive influence on marketing performance. Physical form has a positive influence on marketing performance. Keywords: Marketing strategy, marketing performance, eucalyptus oil
Co-Authors Prasmita Dian Wijayati Sri Widayanti