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All Journal Jurnal Agroplasma
Gurning, Riris Nadia
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Agriculture, Biological Sciences & Forestry

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Perbandingan Strategi Pemasaran Benih Jagung Malaysia dan Indonesia Listyarini, Indah; Suhaimee, Syahrin; Thamrin, Muhammad; Gurning, Riris Nadia
JURNAL AGROPLASMA Vol 11, No 1 (2024): JURNAL AGROPLASMA VOLUME 11 NO 1 TAHUN 2024
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v11i1.5052

Abstract

This research aims to analyze the corn seeds marketing strategies for Indonesianand Malaysian. The data used in this research is secondary data. The method usedin this research is descriptive and SWOT analysis. Both countries (Indonesia andMalaysia) has a different way of handling corn seed marketing strategies, eachcountry has its advantages and disadvantages in handling the marketing strategy(forcornseed). Keywords: seed, corn, marketing strategy
Co-Authors Listyarini, Indah Muhammad Thamrin Suhaimee, Syahrin