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All Journal Insyirah: Jurnal Ilmu Bahasa Arab dan Studi Islam
Radi, Badr Ben
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Religion Languange, Linguistic, Communication & Media

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Advertising Discourse Language, Its Structural and Semantic Characteristics: Television Advertising as A Model Radi, Badr Ben
Insyirah: Jurnal Ilmu Bahasa Arab dan Studi Islam Vol. 7 No. 1 (2024): June 2024
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/insyirah.v7i1.10498

Abstract

This research paper discusses the subject of "advertising discourse language, its structural and semantic characteristics: television advertising as a model". The objectives of this paper focus on defining the concept of advertising discourse, studying its structural and semantic characteristics. The axes of this paper are: the concept of advertising discourse, the components of the advertising process and its types and statistics, and TV advertising discourse: its structural and semantic characteristics. With regard to the methodology, the descriptive-analytical approach will be adopted for an advertising body taken from Moroccan TV channels.
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