Insyirah: Jurnal Ilmu Bahasa Arab dan Studi Islam
Vol. 7 No. 1 (2024): June 2024

Advertising Discourse Language, Its Structural and Semantic Characteristics: Television Advertising as A Model

Radi, Badr Ben (Unknown)

Article Info

Publish Date
06 Jun 2024

Abstract

This research paper discusses the subject of "advertising discourse language, its structural and semantic characteristics: television advertising as a model". The objectives of this paper focus on defining the concept of advertising discourse, studying its structural and semantic characteristics. The axes of this paper are: the concept of advertising discourse, the components of the advertising process and its types and statistics, and TV advertising discourse: its structural and semantic characteristics. With regard to the methodology, the descriptive-analytical approach will be adopted for an advertising body taken from Moroccan TV channels.

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Journal Info
Insyirah: Jurnal Ilmu Bahasa Arab dan Studi Islam
Website

Abbrev

insyirah

Publisher

Universitas Ahmad Dahlan

Subject

Religion Languange, Linguistic, Communication & Media

Description

Insyirah: Jurnal Ilmu Bahasa Arab dan Studi Islam (Journal of Arabic and Islamic Studies) is a refereed journal published by Universitas Ahmad Dahlan. It is a semi-annual journal published in June and December. The main objective of the publication is to create a platform to publish original ...