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Pengaruh Earning Per Share, Return on Equity dan Price to Book Value Terhadap Harga Saham Periode 2019-2021 (Studi Kasus pada Perusahaan Sub Sektor Otomotif dan Komponenya di BEI) Aira, Novi Woni; Sri Isfantin Puji Lestari; Dian Noor Citra Perdana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1795

The phenomenon that occurred during the Covid-19 pandemic that spread in Indonesia in early 2020 has an impact on all aspects of life, including the capital market. The spread of Covid-19 in Indonesia has caused fear for investors so that many of them choose to leave risky assets. This affects the movement of the Composite Stock Price Index (IHSG). The problem in this study aims to determine the effect of EPS (Earning Per Share), ROE (Return on Equity) and PBV (Price to Book Value) on stock prices in automotive companies listed on the IDX for the period 2019 - 2021. The type of research used is quantitative research with secondary data sources. The population in this study is automotive companies listed on the Indonesia Stock Exchange for the period 2019 - 2021 as many as 15 companies. Sampling using purposive sampling technique as many as 10 companies that meet the criteria. Data analysis techniques using multiple linear regression analysis techniques. The results of the study indicate that EPS can influence stock prices, and ROE also influences stock prices, and PBV influences company value. Simultaneously, the variables EPS (Earning Per Share), ROE (Return on Equity) and PBV (Price to Book Value) influence stock prices.

Pengaruh Harga, Kualitas Pelayanan dan Destinasi Terhadap Keputusan Menggunakan Jasa Dhani Tour and Travel Sukoharjo Alfian Rasyid Rafiansyah; Sri Isfantin Puji Lestari; Agus Triatmono
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17064

This study aims to determine the effect of price, service quality and destination on the decision to use the services of Dhani Tour and Travel Sukoharjo. This study covers the field of marketing management. The population in this study were consumers of Dhani Tour and Travel Sukoharjo during 2023, totaling 136 consumers. The sample in this study was 100 consumers. The basis for taking this sample was by random sampling according to the number of samples determined, so that each employee has an equal opportunity to be selected as a sample (Sugiyono, 2010: 64). Data collection used in this study was using documentation and personal questionnaires. Keywords : the influence of price, service quality and destination on the decision to use services

PENGARUH CASHBACK, HARGA, DAN FREE ONGKIR TERHADAP IMPLUSIVE BUYING PADA MARKETPLACE TIKTOK SHOP ( Studi Kasus Pada Masyarakat Kota Surakarta ) Novarika Rahmadani; Sri Isfantin Puji Lestari; Santosa Tri Prabawa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17488

The purpose of this study is to ascertain how price, free shipping, and cashback affect TikTok Shop on impulsive buying behavior of consumers in Surakarta City. The sample used in this study consisted of 100 respondents who had made at least one purchase through the TikTok Shop app. Primary data from surveys was used in this investigation. The dependent variable in this study is impulsive buying, while the independent factors are cashback, price, and free shipping. The sampling technique used instrument testing, With the aid of SPSS version 26, multiple linear regression analysis, hypothesis testing (f-test & t-test), and R2 coefficient of determination test were conducted. The study's findings indicate that the factors of price, free shipping, and cashback have a favorable and substantial impact on Impulsive Buying among TikTok Shop marketplace users in Surakarta City.

PENGARUH KUALITAS PELAYANAN DAN NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SALON MORRIN KLATEN Dyah Afryyanti Wahyu; Sri Isfantin Puji Lestari; Edi Purwanto
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16743

This study aims to determine the effect of Service Quality and Consumer Value on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable. This study covers the field of marketing management. The population studied was 137 consumers of Salon Morrin in Klaten. The sample selected using random sampling according to the number of samples set. The number of samples taken in this study was 100 respondents. Data were collected using a personal questionnaire. According to Arianto (2018:83) service quality can be interpreted as focusing on meeting needs and requirements, as well as on timeliness to meet customer expectations. Yazid (2001: 2), the customer value received is the overall consumer assessment of the usefulness of a product based on the perception of what is received and what is given. Danang Sunyoto (2015:140). Consumer satisfaction is one of the reasons why consumers decide to shop at a place. Consumer loyalty is a condition where consumers make consistent repeat purchases and have a positive attitude towards a brand, are committed to the brand and intend to continue their purchases in the future. The data analysis method that will be used in this study is by using a structural equation model (Structural Equation Modeling). SEM offers the ability for path analysis (Path Analytic) (Ghozali, 2015: 39). The path analysis that will be used in this study is Partial Least Squares (PLS), using Smart-PLS 3.0 software. Keywords : Service Quality, Consumer Value, Consumer Loyalty, Consumer Satisfaction

PENGARUH KUALITAS PRODUK,KUALITAS PELAYANAN DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI DI ARJUNA LAPTOP SURAKARTA Khasannudin Yusuf; Sri Isfantin Puji Lestari; MG Sukamdiani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18412

This research investigates how product quality, service quality, and consumer trust influence customers’ purchase intention. The study focuses on these three independent variables in relation to purchase intention as the dependent variable. Data were obtained through questionnaires distributed to customers of Arjuna Laptop Surakarta who had made at least two purchases. Using a purposive sampling technique, 100 respondents were selected as the sample. The data analysis involved validity and reliability testing, multiple linear regression, and hypothesis testing through t-test, F-test, and the coefficient of determination (R²).Findings reveal that product quality, service quality, and consumer trust each exert a positive and significant partial influence on purchase intention. When tested simultaneously, the three variables also show a positive and significant overall effect. Interestingly, the most dominant factor influencing purchase intention is consumer trust, rather than product quality, as reflected by the regression coefficients (b₃ = 0.352 > b₂ = 0.286 > b₁ = 0.280). The coefficient of determination (R²) value of 0.447 indicates that 47.7% of the variation in purchase intention can be explained by the three independent variables, while the remaining 52.3% is influenced by other factors beyond the model. Keywords : Kualitas Produk, Kualitas Pelayanan, Kepercayaan Konsumen,Minat Beli

PENGARUH KOMPETENSI, MOTIVASI DAN REWARD TERHADAP KINERJA KARYAWAN DAN VARIABEL SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING PADA PEGAWAI DINAS PANGAN KABUPATEN SUKOHARJO Yohanes Candra Purnama; Priscilla Uning; Agus Triatmono; Sri Isfantin Puji Lestari
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract : The formulation of the problem in this research is whether there is an influence of Competency on Work Morale? , Is there an influence of Motivation on Employee Performance?, Is there an influence of Rewards on Employee Performance?, Is there an influence of Competency on Employee Performance and Work Morale as an intervening variable?, Is there an influence of Motivation on Employee Performance and Work Morale as an intervening variable?, Is there an influence of Motivation on Employee Performance and Work Morale as an intervening variable? Is there an influence of rewards on employee performance and work morale as an intervening variable for Sukoharjo Regency Food Service Employees? There is no influence of Competency on Work Morale. This is because the t-value is 0.153 with a significance level of 0.879. Because the significance level is 0.879 > 0.05. There is no influence of motivational spirit and has no effect on employee morale. The t-count value is 7.806 with a significance level of 0.000. Because the significance level is 7.806 < 0.05, the Reward variable influences the work morale of Sukoharjo Regency Food Service Employees. The t-value obtained was 2.695 with a significance level of 0.007. Because the significance level is 0.007 < 0.05, the Work Morale variable influences employee performance. The t-value obtained was 1.727 with a significance level of 0.085. Because the significance level is 0.085 > 0.05, the Motivation variable has no effect on the performance of Sukoharjo Regency Food Service Employees. The t-value obtained was 0.215 with a significance level of 0.830. Because the significance level is 0.830 > 0.05, the Reward variable has no effect on Employee Performance. The t-value obtained was 1.501 with a significance level of 0.134. Because the significance level is 0.134 > 0.05, the Reward variable has no effect on the performance of Sukoharjo Regency Food Service Employees. The value of the intervening variable, namely work enthusiasm, is 0.144 with a significance level of 0.885 > 0.05. This means that work enthusiasm does not directly affect the competency of the Sukoharjo Regency Food Service employees' performance. The value of the intervening variable, namely work enthusiasm, is 0.443 with a significance level of 0.658 > 0.05. This means that work enthusiasm does not indirectly influence motivation on the performance of Sukoharjo Regency Food Service employees. There is an influence of Rewards on employee performance and Work Morale as an intervening variable value, namely work morale of 2.656 with a significance level of 0.008 < 0.05. This means that work enthusiasm indirectly influences the competence of the performance of Sukoharjo Regency Food Service employees.Â Keywords: Competency, Motivation, Reward, Performance and Work MoraleÂ

ANALISIS PENGARUH MEREK, PROMOSI, HARGA, DAN E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN DALAM PENGGUNAAN E-COMMERCE SHOPEE (Studi Kasus di Masyarakat Kabupaten Wonogiri) MAHFUD - KUNCORO; SRI ISFANTIN PUJI LESTARI; AGUS ISFANTIN TRIATMONO
JURNAL WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract : This study aims to determine the variables of Brand (X1), Promotion (X2), Price (X3) and E-Service Quality (X4) that affect Customer Satisfaction in the Use of Shopee E-Commerce (Y) in the Wonogiri Regency Community. This study used multiple linear regression which was analyzed using IBM SPSS 25 software, The results of the regression equation obtained were Y = 1.195 + 0.033 X1 + 0.038 X2 + 0.366 X3 + 0.435 X4 + e. The data used is primary data using the entire a population of one hundred respondents was studied in the Wonogiri Regency Community. The findings showed that the Brand variable (X1) tcount (0.240) < ttable (1.985), the hypothesis was rejected, which means there is no partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce. Promotion (X2) tcount (0.695) < t table (1.985), hypothesis rejected, which means there is no partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce. Price (X3) tcalculate (4,318) > ttable (1,985), hypothesis accepted, which means that there is a partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce. E-Service Quality (X4) tcount (4.964) > ttable (1.985), hypothesis accepted, which means that there is a partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce in Wonogiri Regency Community. The results of Test F were obtained Fcalculate (57.571) > Ftable (2.47), the hypothesis was rejected, which means that there is a simultaneous significant influence of the variables Brand (X1), Promotion (X2), Price (X3) and E-Service Quality (X4) on Customer Satisfaction (Y). Of the four independent variables, the dominant is E-Service Quality (X4) where the calculated value is (4.964) > ttable (1.985), which means that the hypothesis is proven correct.Â Keywords: Brand (X1), Promotion (X2), Price (X3) and E-Service Quality (X4) and Customer Satisfaction (Y)

PENGARUH KEPERCAYAAN, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA OJEK ONLINE GRABBIKE Nova Sugeng Riyadi; SRI ISFANTIN PUJI LESTARI; RETNONING AMBARWATI
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract: The purpose of this study is to determine the effect of trust, price, andpromotion on the decision to use GrabBike online motorcycle taxi services in the peopleof Surakarta city, and to determine the results whether there is a significant influence onall variables. The method in this study used 100 samples taken randomly in the people ofSurakarta city. Data collection techniques use questionnaire methods that are sharedthrough gogle forms.Based on the results of the analysis of the positive regression coefficient value of1.621 with a classification of (0.110>0.05), the hypothesis was rejected so that partialconfidence did not have a significant effect. The value of the regression coefficient ispositive value of 3.261 with a significance (0.02 >0.05) then the hypothesis is accepted sothat partially the price has a significant effect. The value of the regression coefficient ispositive value of 3.261 with a specification of (0.02>0.05) then the hypothesis is acceptedso that partially the price has a significant effect. The value of the regression coefficient ispositive 5.999 with a significance of (0.020>0.05), then the hypothesis is accepted so thatpartial promotion has a significant effect on the decision to use online motorcycle taxiservices. From the analysis of the F test is 52.899 with a significance level of 0.000, it canbe seen that the significance value in the F test is smaller than the predeterminedsignificance value of 0.05. The results in this study stated that there was a simultaneousinfluence between trust, price, and promotion on the decision to use online motorcycletaxi services in the people of Surakarta city. This analysis uses the help of the SPSS forWindows version 25 program.Keywords : Analysis Method, Trust, Price, Promotion, Usage Decision

Pengaruh Harga, Kualitas Pelayanan Elektronik, dan Strategi Pemasaran Terhadap Peningkatan Volume Penjulan UMKM "Daster Masakini" di Karanganyar (Studi Kasus Pada Penjualan Daster Pada e-Commerce Shopee Graha Gustida; Sri Isfantin Puji Lestari; Agus Triatmono
JURNAL WIRANOMIKA Vol. 4 No. 2 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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This study aims to determine the variables Price (X1), Electronic Service Quality (X2), and Marketing Strategy (X3) that affect the Increase in Sales Volume (Y) of MSME Daster Masakini in Karanganyar. This study uses multiple linear regression analyzed using IBM SPSS 25 software, the regression equation obtained is Y = 0.036 + 0.231 X1 + 0.316 X2 + 0.346 X3 + e. The data used are primary data using the entire population with a total of fifty-two respondents studied in the e-commerce shopee MSME Daster Masakini. The findings show that the Price variable (X1) t count (1.773) t table < (2.011), the hypothesis is rejected which means that there is no significant partial influence on the Increase in Sales Volume (Y) of MSME Daster Masakini in Karanganyar. Electronic Service Quality (X2) tcount (2.911) ttable > (2.011), the hypothesis is accepted which means that there is a significant partial influence on the Increase in Sales Volume (Y) of Daster Masakini UMKM in Karanganyar. Marketing Strategy (X3) tcount (2.793) ttable > (2.011), the hypothesis is accepted which means that there is a significant partial influence on the Increase in Sales Volume (Y) of Daster Masakini UMKM in Karanganyar. The results of the F test show that the F count value (36.770) > F table (3.191), the hypothesis is rejected which means that there is a significant simultaneous influence of the variables Price (X1), Electronic Service Quality (X2), and Marketing Strategy (X3) on the Increase in Sales Volume (Y). Of the four independent variables, the dominant one is Marketing Strategy (X3) where the largest beta value is 0.346, so it can be said that the marketing strategy variable has the most dominant influence on the increase in sales volume of Daster Masakini UMKM in Karanganyar. Keywords: Price (X1), Electronic Service Quality (X2), and Marketing Strategy (X3) and Increasing Sales Volume (Y)

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