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All Journal NURSING UPDATE JURNAL ILMIAH ILMU KEPERAWATAN Lux Mensana: Journal of Scientific Health
Haniwijaya Tjokro, Silvia
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Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health

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Analysis of the Effectiveness of Marketing 4.0 Approaches and Customer Path Models to Increase Clinical Visits Jannah, Rohilatul; Soliha, Soliha; Haniwijaya Tjokro, Silvia
NURSING UPDATE : Jurnal Ilmiah Ilmu Keperawatan P-ISSN : 2085-5931 e-ISSN : 2623-2871 Vol 15 No 2 (2024): JUNI
Publisher : NHM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36089/nu.v15i2.1980

Abstract

The development between hospitals in the digital era is getting more advanced day by day. Marketing 4.0 can be used as a method to increase clinic visits in hospitals. The study aims to analyze efforts to increase clinic visits through marketing 4.0 and analysis of of the effectiveness of Marketing 4.0 approaches and Customer Path Models to increase clinical visits. The cross-sectional analytic study was conducted in a single private hospital institution in East Java, Indonesia in pediatric health clinics, integrated services, and an effective hospital reach of 2 kilometers. 175 respondents consisting of 97.7% of respondents who know about child health clinics and/or integrated services, 87.7% of respondents who are interested in using these two services, 90.7% of respondents who seek information about these two services, and 90.7 % of respondents who use the child health clinic and/or integrated services by 74.3%. The results of in-depth interviews and focus group discussions with hos-pital leaders found that the use of social media was not maximal, the number of insurance companies that joined the hospital was not enough, a special community for children with special needs had not been formed, there were no mobile phone applications and online registration systems, and the system had not yet been integrated. comprehensive hospital management information. The customer path in both services is a funnel pattern, so the hospital must increase its commitment and affinity through omni-channel marketing, mobile application establishment, social CRM, and gamification.
CORRELATION OF QUALITY HEALTH SERVICES AND THE MOTIVATION OF PATIENTS REVISITING POLYCLINIC Haniwijaya Tjokro, Silvia; Mamesah, Marline
Lux Mensana: Journal of Scientific Health Vol. 1 Issue 3 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.597 KB)

Abstract

Introduction. The hospital as an institution that provides health services has the same responsibility as other health care institutions to improve the health status of the community. Health problems have become a basic need for society. The increase in the standard of living of the community, makes the demands of the community on the quality of health services also increase. The purpose of this study was to analyze correlation of quality health services and the motivation of patients revisiting polyclinic. Methods. The research design used in this study was a descriptive research design with a cross sectional approach. Population was patients who attend Polyclinic of Adi Husada Kapasari Hospital during the research. Sample size in this research were 24 respondents, using the Simple Random Sampling technique. Data analysis used Spearman Rho test. Results & Analysis. Results obtained higher service quality in the category of Enough as many as 14 people (58%), motivation to visit the polyclinic is higher in the Good category as many as 12 people (50%). The results of the Spearman test showed that there was a relationship between service quality and motivation to return to the polyclinic (p value = 0.000 <0.05). Discussion.It is hoped that hospitals should evaluate the quality of health services periodically to ensure whether the quality of health services provided by health workers is consistent and in accordance with hospital standards.
Co-Authors Jannah, Rohilatul Mamesah, Marline Soliha, Soliha