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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Penelitian Multidisiplin Bangsa
Widodasih, R.R Wening Ken
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Kepribadian Proaktif, Orientasi Kewirausahaan, Dan Pola Pikir Kewirausahaan Terhadap Perilaku Inovatif Pada Pengusaha Industri Kreatif Studio Foto Di Kabupaten Bekasi Legiana, Viransa; Widodasih, R.R Wening Ken
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5204

Abstract

This research aims to determine the influence of Proactive Personality, Entrepreneurial Orientation and Entrepreneurial Mindset on Innovative Behavior in Creative Photo Studio Industry Entrepreneurs in the District. Bekasi using quantitative methods, data from this research was collected from 32 photo studio owners in the district. Bekasi. The sampling technique uses a non-probability sampling technique with a purposive sampling category. The analytical methods used in this research are data/instrument quality testing, classical assumption testing, hypothesis testing and multiple linear regression analysis with the help of SPSS 25 software as a tool for analysis. The results of this partial t test research show that the Proactive Personality variable has a significance value of (0.159) > (0.05), Entrepreneurial Orientation has a significance value of (0.001) < (0.05), Entrepreneurial Mindset has a significance value of (0.000) < (0 .05) so it can be concluded that the independent variable, namely Proactive Personality, has an influence but is not significant on Innovative Behavior. Entrepreneurial Orientation and Entrepreneurial Mindset have a significant and influential effect on Innovative Behavior. Meanwhile, the results of simultaneous testing (F test) have a significance value of (0.000) < (0.05) and a coefficient of determination (R2) of 0.873 or 87.3% of the Innovative Behavior variable is influenced by Proactive Personality, Entrepreneurial Orientation and Entrepreneurial Mindset while the remaining 12.7% is explained by other variables not used in this study.
Analisis Studi Kelayakan Bisnis Pada Minuman Top Fresh Healty Drink Di Desa Sukaresmi Ditinjau Dari Aspek Pemasaran, Manajemen, SDM Dan Hukum Rouf, Abdul; Rizqi, Muhammad; Widodasih, R.R Wening Ken
Jurnal Penelitian Multidisiplin Bangsa Vol. 1 No. 6 (2024): November
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v1i6.79

Abstract

Analisis studi kelayakan usaha adalah penelitian yang bertujuan untuk menilai seluruh kegiatan usaha secara mendalam, guna menentukan apakah usaha tersebut layak dikembangkan di masa depan. Top Fresh Healthydrink merupakan salah satu UMKM yang bergerak di bidang minuman. Penelitian ini bertujuan untuk memperjelas kelayakan komersial dari produk Minuman Sehat Top Fresh melalui analisis terhadap tiga aspek utama, yaitu aspek pasar dan pemasaran, aspek manajemen dan sumber daya manusia, serta aspek hukum. Metode penelitian yang digunakan adalah metode kualitatif, yang berfungsi untuk menganalisis dan mengevaluasi kelayakan bisnis Top Fresh Healthydrink. Data penelitian diperoleh melalui observasi langsung dan wawancara dengan pemilik Top Fresh Healthydrink. Hasil analisis menunjukkan bahwa aspek pasar dan pemasaran, manajemen dan sumber daya manusia, serta aspek hukum pada usaha Top Fresh Healthydrink berada dalam kondisi yang baik dan layak untuk dikembangkan lebih lanjut.
Co-Authors Abdul Rouf Legiana, Viransa Muhammad Rizqi