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All Journal International Journal of Humanity Studies (IJHS) JURNAL PENDIDIKAN TAMBUSAI Journal of Social Research Mediator: Jurnal Komunikasi
Syawal, Marsaa Salsabila
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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EXPLORING THE ROLE OF MUTED GROUP THEORY IN UNDERSTANDING WOMEN'S EXPERIENCES: A SYSTEMATIC LITERATURE REVIEW Syawal, Marsaa Salsabila; Dwiandini, Afifah; Khaerunnisa, Divya Hangesty; Irwansyah, Irwansyah
International Journal of Humanity Studies (IJHS) Vol 7, No 2 (2024): March 2024
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v7i2.7305

Abstract

Muted Group Theory describes women as being viewed as a “muted” group because of male dominance. This paper aims to provide an overview of the gaps faced by women, to find out the application of the Muted Group Theory, and to identify the application of the basic concepts of the Muted Group Theory related to the experiences of women in their environment. This study uses the Systematic Literature Review (SLR) method. This research systematically identifies and evaluates women's experiences in several previous studies. However, along with the development of time and technology, communication not only focuses on direct interaction (face-to-face) but can also be carried out on other platforms such as social media or other online media. This can broaden women’s opportunities to express and share their opinions.
Ideal Beauty Representation: Multimodality Analysis of Scarlett Whitening’s Content with Song Joong-Ki Silvia, Atika; Syawal, Marsaa Salsabila; Pinem, Meyka Septira Utami; Hanum, Ratu Suud
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.2928

Abstract

Advertising as a form of communication is considered an effective tool to promote sales. According to the stereotype in the public, beauty brands usually are represented by women. For Scarlett Whitening's advertisement, Song Joong-Ki is chosen as their ambassador even though there is still a stereotype of men’s role, especially in advertisements. This research aims to describe modality and analyze ideational, interpersonal, and compositional meta-functions in collaboration content between Scarlett Whitening and Song Joong-Ki. This research was conducted with a qualitative approach and using multimodality methods by Kress & Van Leeuwen (2006) with the type of social semiotics research. The results show that Song Joong-Ki invites the audience to focus on the product, shows a close relationship with the audience, and shows his love for the product and the audience. Scarlett Whitening emphasizes the representation of beauty standards, the Pan-Asian Look, which is identical to clean white skin, marketed and represented visually with Song Joong-Ki as the primary focus. Results also demonstrated Song Joong-Ki's usage of beauty products as a male in the campaign and that the marketer may use his status as a Korean actor to employ Parasocial contact with his fans as market targets.
Sponsored Content on Instagram as an Effort to Increase Promotional Effectiveness in Digital Advertising: A Systematic Review of the Literature Rahmawati, Diana Siti; Syawal, Marsaa Salsabila; Santoso, Ari Andriano
Journal of Social Research Vol. 4 No. 6 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i6.2557

Abstract

The rapid growth of social media use in Indonesia, especially Instagram, has transformed digital advertising strategies, with sponsored content emerging as a key promotional tool. Sponsored content, often delivered by influencers via stories and feeds, is perceived as more authentic and engaging compared to conventional brand ads. However, concerns about the transparency and ethical disclosure of sponsored content persist, affecting consumer trust and regulatory practices. This study aims to systematically review the effectiveness and characteristics of sponsored content on Instagram as a promotional medium in digital advertising, focusing on both global insights and implications for Indonesia. A systematic literature review (SLR) was conducted, analyzing 19 journal articles published between 2019 and 2023 sourced from databases including Scopus, Google Scholar, Sage Journals, and Taylor & Francis. The review applied PRISMA guidelines for identification, screening, and inclusion of relevant studies. Findings reveal that influencer-sponsored content on Instagram enhances brand awareness, consumer engagement, and purchase intent more effectively than traditional ads. Disclosure of sponsorship is crucial to prevent audience confusion and build trust, with regulations established in regions like Europe and America. Nonetheless, limited research addresses the Indonesian context, indicating a gap in understanding local practices and regulatory frameworks. This review highlights the need for future research exploring sponsored content within Indonesia’s digital advertising landscape and calls for the development of clear consumer protection policies to ensure transparency and ethical promotion on social media platforms..
Application of Social Penetration Theory to the Development of Romantic Relationships Through Social Media Syawal, Marsaa Salsabila; Dwiandini, Afifah; Khaerunnisa, Divya Hangesty; Irwansyah, Irwansyah
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.12315

Abstract

Perkembangan teknologi telah hadir dan berkembang pesat dalam kehidupan sehari-hari, salah satunya dalam hal perkembangan media sosial. Kemudahan mengakses internet menjadi salah satu faktor tingginya jumlah pengguna media sosial. Dalam menjalin hubungan dengan individu, aspek penting dalam menjalin hubungan adalah komunikasi. Penelitian ini bertujuan untuk mengetahui penerapan Self Disclosure dalam teori penetrasi sosial terhadap perkembangan hubungan romantis antar individu yang berkomunikasi secara online melalui media sosial. Penelitian ini menggunakan metode deskriptif kualitatif dengan metode analisis isi yaitu melakukan tinjauan pustaka dengan kata kunci penetrasi sosial, keterbukaan diri, dan media sosial. Studi ini menemukan bahwa keterbukaan diri dalam konteks pengembangan hubungan romantis online lebih berfokus pada informasi intim tentang seseorang dan apa yang mereka pilih untuk dibagikan kepada orang lain. Proses komunikasi online mempercepat percakapan di tingkat permukaan, namun jika perkembangan hubungan berada pada tahap yang lebih intim dan romantis, maka akan lebih cepat terjalin jika menggunakan komunikasi tatap muka.
Co-Authors Dwiandini, Afifah Hanum, Ratu Suud Irwansyah Irwansyah Khaerunnisa, Divya Hangesty Pinem, Meyka Septira Utami Rahmawati, Diana Siti Santoso, Ari Andriano Silvia, Atika