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All Journal International Journal of Humanity Studies (IJHS) JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies
Khaerunnisa, Divya Hangesty
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Celebrity Endorsers in Interest in Buying Local Beauty Products on Tik Tok: Parasocial Interaction Theory of the Millennial Generation in Jakarta Khaerunnisa, Divya Hangesty
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 1 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8076

Abstract

Changes in media using the internet make it easier for various human needs not only in communicating. Humans can do anything with the internet, where the internet seems to be a primary human need because it fills almost all spaces of life. This study aims to determine how the influence of the role of a celebrity endorser has on consumer buying interest in local Indonesian beauty products through the perspective of parasocial interaction related to the experience of the millennial generation in Jakarta using the systematic literature review (SLR) method. The Systematic Literature Review (SLR) in this study has collected data from several journal articles regarding Parasocial Interaction Theory and its application to the context of the experience of buying interest in the millennial generation. This study reviews previous research and from this study it was concluded that the interaction of celebrity endorsements on social media turned out to have a big influence on sales of local beauty brands. The role of Celebrity Endorsement turned out to be quite a high attraction for respondents or consumers in developing their purchase intention for local beauty products. Meanwhile, celebrity credibility shows a moderate impact on the millennial generation. This also shows that there is Celebrity Endorsement in the marketing strategy which triggers the millennial generation to use a particular product and increases purchase intention.
EXPLORING THE ROLE OF MUTED GROUP THEORY IN UNDERSTANDING WOMEN'S EXPERIENCES: A SYSTEMATIC LITERATURE REVIEW Syawal, Marsaa Salsabila; Dwiandini, Afifah; Khaerunnisa, Divya Hangesty; Irwansyah, Irwansyah
International Journal of Humanity Studies (IJHS) Vol 7, No 2 (2024): March 2024
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v7i2.7305

Abstract

Muted Group Theory describes women as being viewed as a “muted” group because of male dominance. This paper aims to provide an overview of the gaps faced by women, to find out the application of the Muted Group Theory, and to identify the application of the basic concepts of the Muted Group Theory related to the experiences of women in their environment. This study uses the Systematic Literature Review (SLR) method. This research systematically identifies and evaluates women's experiences in several previous studies. However, along with the development of time and technology, communication not only focuses on direct interaction (face-to-face) but can also be carried out on other platforms such as social media or other online media. This can broaden women’s opportunities to express and share their opinions.
Application of Social Penetration Theory to the Development of Romantic Relationships Through Social Media Syawal, Marsaa Salsabila; Dwiandini, Afifah; Khaerunnisa, Divya Hangesty; Irwansyah, Irwansyah
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.12315

Abstract

Perkembangan teknologi telah hadir dan berkembang pesat dalam kehidupan sehari-hari, salah satunya dalam hal perkembangan media sosial. Kemudahan mengakses internet menjadi salah satu faktor tingginya jumlah pengguna media sosial. Dalam menjalin hubungan dengan individu, aspek penting dalam menjalin hubungan adalah komunikasi. Penelitian ini bertujuan untuk mengetahui penerapan Self Disclosure dalam teori penetrasi sosial terhadap perkembangan hubungan romantis antar individu yang berkomunikasi secara online melalui media sosial. Penelitian ini menggunakan metode deskriptif kualitatif dengan metode analisis isi yaitu melakukan tinjauan pustaka dengan kata kunci penetrasi sosial, keterbukaan diri, dan media sosial. Studi ini menemukan bahwa keterbukaan diri dalam konteks pengembangan hubungan romantis online lebih berfokus pada informasi intim tentang seseorang dan apa yang mereka pilih untuk dibagikan kepada orang lain. Proses komunikasi online mempercepat percakapan di tingkat permukaan, namun jika perkembangan hubungan berada pada tahap yang lebih intim dan romantis, maka akan lebih cepat terjalin jika menggunakan komunikasi tatap muka.
Co-Authors Dwiandini, Afifah Irwansyah Irwansyah Syawal, Marsaa Salsabila