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All Journal SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Khoerunnisa, Najwa
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Citra Perguruan Tinggi, Lokasi Dan Fasilitas Terhadap Keputusan Memilih Perguruan Tinggi Swasta Apriyani, Sinta; Khoerunnisa, Najwa; Batu, Reminta Lumban
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.10066

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi sejauh mana pengaruh citra perguruan tinggi, lokasi, dan fasilitas terhadap keputusan mahasiswa dalam memilih perguruan tinggi swasta, baik secara individual maupun bersama-sama. Penelitian ini dilatarbelakangi oleh meningkatnya kesadaran masyarakat akan pentingnya pendidikan tinggi serta preferensi calon mahasiswa yang semakin beragam dalam memilih institusi pendidikan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada responden. Hasil pengujian validitas dan reliabilitas menunjukkan bahwa seluruh instrumen yang digunakan terbukti sahih dan konsisten. Analisis regresi mengungkapkan bahwa secara parsial dan simultan, variabel citra perguruan tinggi, fasilitas, dan lokasi memiliki pengaruh yang signifikan terhadap keputusan memilih perguruan tinggi swasta, dengan nilai koefisien determinasi (R²) sebesar 72,1%. Angka ini mencerminkan bahwa ketiga variabel tersebut memberikan kontribusi besar terhadap pengambilan keputusan mahasiswa. Temuan ini memberikan dampak strategis bagi pengelola perguruan tinggi swasta dalam menyusun strategi pemasaran dan peningkatan kualitas layanan yang berorientasi pada persepsi calon mahasiswa.
Analisis Penentuan Harga Pokok Produksi dengan Metode Pesanan pada Rains Catering Situngkir, Tiar Lina; Jundullah, Muhammad Miqdad; Ramadhan, Muhammad Rizki; Khoerunnisa, Najwa; Novelina, Riani Rahma; Sasmita, Tegar Permata
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12443

Abstract

Dalam dunia bisnis, analisis biaya produksi merupakan kunci keberhasilan perusahaan seperti Rains Catering. Dengan menggunakan metode pemesanan, mereka memerinci biaya yang terkait dengan setiap pesanan katering, sehingga memungkinkan mereka menetapkan harga yang akurat. Pengetahuan mengenai biaya produksi memungkinkan perusahaan untuk mengoptimalkan keuntungan dan berkembang secara optimal. Penelitian ini bertujuan untuk mengidentifikasi biaya produksi Rains Catering khususnya biaya tenaga kerja langsung dan overhead pabrik dengan menggunakan metode pemesanan. Pemahaman mendalam mengenai biaya produksi ini penting untuk menjaga kualitas, kepuasan pelanggan, dan daya saing dalam pasar yang kompetitif. Langkah-langkah praktis penerapan metode order juga akan dibahas lebih lanjut.
Penerapan Motivasi sebagai Faktor Penting dalam Meningkatkan Kinerja Sumber Daya Manusia di SPBU Darussalam Grup Sulaeman, Eman; Ramadhan, Muhammad Rizki; Khoerunnisa, Najwa; Novelia, Riani Rahma; Sasmita, Tegar Permata
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.813

Abstract

Providing motivation to employees is very necessary in a company, because with motivation from the leadership of the company, employees automatically feel valued for what they do, automatically the performance of human resources increases, so that friendship and good relations are maintained between company leaders and their employees. . This study aims to determine the application of motivation as an important factor in improving human resource performance at the Darussalam Group gas station. The type of research used was descriptive qualitative, namely a symptom and fact of the object at the time the research took place. This research was carried out at the Darussalam Group gas station by selecting 1 informant who was considered representative of each employee, namely 1 field supervisor as a key informant. Data collection techniques used in this study were interviews, observation and documentation. The results of the research show that work motivation is very important for employees to support their performance. And the performance of the Darussalam Group Gas Station employees can be said to be good which can be seen from the creation of a job satisfaction for employees and can improve the company's image. Keywords: motivation, human resources.
Penerapan Motivasi sebagai Faktor Penting dalam Meningkatkan Kinerja Sumber Daya Manusia di SPBU Darussalam Grup Sulaeman, Eman; Ramadhan, Muhammad Rizki; Khoerunnisa, Najwa; Novelia, Riani Rahma; Sasmita, Tegar Permata
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.813

Abstract

Providing motivation to employees is very necessary in a company, because with motivation from the leadership of the company, employees automatically feel valued for what they do, automatically the performance of human resources increases, so that friendship and good relations are maintained between company leaders and their employees. . This study aims to determine the application of motivation as an important factor in improving human resource performance at the Darussalam Group gas station. The type of research used was descriptive qualitative, namely a symptom and fact of the object at the time the research took place. This research was carried out at the Darussalam Group gas station by selecting 1 informant who was considered representative of each employee, namely 1 field supervisor as a key informant. Data collection techniques used in this study were interviews, observation and documentation. The results of the research show that work motivation is very important for employees to support their performance. And the performance of the Darussalam Group Gas Station employees can be said to be good which can be seen from the creation of a job satisfaction for employees and can improve the company's image. Keywords: motivation, human resources.
Co-Authors Apriyani, Sinta Batu, Reminta Lumban EMAN SULAEMAN Jundullah, Muhammad Miqdad Novelia, Riani Rahma Novelina, Riani Rahma Ramadhan, Muhammad Rizki Sasmita, Tegar Permata Situngkir, Tiar Lina