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All Journal Proceeding of The International Conference on Economics and Business
Nelce Opang
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Economics, Econometrics & Finance

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Digital Marketing Strategy In Increasing Sales Case Study On A+ Toraja Clothing Screen Printing Nelce Opang; Abedneigo C. Rambulangi; Mey E. Limbongan
Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.409

Abstract

This study aims to determine the increase in sales of digital marketing strategies in the A+ Toraja Clothing business. The procedure for collecting data from this study is observation, interviews, dokumentation, interviews, dokumentation. The type of research using research methods which include 4 (four) things, namely interaktive and interesting content, mobile marketing ( marketing), digital marketing integration and sustainable marketing. The conclusion of this study is to increase sales to MSME actors implementing digital marketing strategies. Digital strategies to acquire consumers, build preferences, promote brands, increase profits.
Co-Authors Abedneigo C. Rambulangi Mey Enggane Limbongan