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All Journal Jurnal Literasiologi Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Ethical Lingua: Journal of Language Teaching and Literature Jurnal Bisnis Mahasiswa Jurnal Neraca Peradaban Indonesian Community Journal JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Social Science, Humanitis and Humaniora Adpertisi Jurnal Masyarakat Mengabdi Nusantara Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Ardhi: Jurnal Pengabdian dalam Negri Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi

Mey Enggane Limbongan

Universitas Kristen Indonesia Toraja

Author-ID : 2370734

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Increasing the Competitive Advantage of MSMEs in the COVID-19 Pandemic Era by Implementing the Blue Ocean Strategy: A Case Study on RM Dikamali’ Mey Enggane Limbongan; Astriwati Biringkanae
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.18518

The high risk of bankruptcy in micro-enterprises, that occurs during the COVID-19 pandemic, makes the micro-business segment experience the biggest impact of the decline in revenue due to limited supply and demand. History notes that during the 1998 economic crisis, MSMEs contributed 39.40% to GDP and were able to absorb 88.90% of workers. However, the situation in the COVID-19 pandemic is different from the situation in the 1998 economic crisis, in which technological developments are quite rapid in the current era. The rapid development of technology has led to increasingly strong pressure for companies to be able to achieve a competitive advantage. This study aims to identify and elaborate the application of the blue ocean strategy to MSMEs to increase competitive advantage. The innovation steps taken were evaluated with the Canvas Strategy and ERRC Grid. In addition, the researchers also applied the SWOT matrix as a starting point for mapping external and internal potentials. The results of this study indicated RM Dikamali’ has met three good criteria for implementing the blue ocean strategy, namely having focus, moving away from existing competitors, and having an attractive slogan. RM Dikamali’ took six stages in implementing the blue ocean strategy, making them be able to get out of market constraints and open new markets. The results of this study can be used as a reference for further studies concerning the Blue Ocean Strategy and for MSMEs in implementing the blue ocean strategy to increase their competitive advantage.

The Effect of Location, Product Innovation, and Service Quality on Consumer Satisfaction (A Case Study on Café Maballo) Mey Enggane Limbongan; Novita Rante Paranduk
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

This study focuses on location, product innovation, and service quality affecting consumer satisfaction. In addition, the investigated question is “Do location, product innovation, and service quality have an influence on customer satisfaction at Café Maballo?” Furthermore, the objective of this study was to find out to what extent the effect of location, innovation, and service quality on consumer satisfaction at Café Maballo. The employed data collection method was a questionnaire. The collected data were then analyzed using a validity test, reliability test, normality test, hypothesis testing, multiple regression analysis, t-test, F test, and coefficient of determination (R2). To facilitate the data processing, researchers used SPSS v. 25. The results of the t-test examining the effect of location on customer satisfaction showed that t_count was > t_table (0.734 > 1.66792) with a significant level below 0.1 (i.e., 0.000). Thus, the location does not have a significant effect on customer satisfaction at Café Maballo. Furthermore, H_O is accepted, meaning that the location does not partially affect customer satisfaction. In addition, the results of the t-test examining the effect of innovation on customer satisfaction presented that t_count was > t_table (3.253 < 1.66792), indicating that innovation has a positive and significant influence on customer satisfaction at Café Maballo. Additionally, the results of the t-test examining the effect of service quality on satisfaction revealed that t_count was > t_table (3.455 > 1.66792). Therefore, H_a is accepted, meaning that service quality affects consumer satisfaction at Café Maballo. Apart from that, the results of the F test showed that F_count was > F_table (19.203 > 3.13), indicating that location, innovation, and service quality simultaneously influence customer satisfaction at Café Maballo. Furthermore, the coefficient of determination presented an R-squared of 0.462 or 46%. This shows that the percentage of the influence of the independent variables on the dependent variable is 46% while the remaining 54% is from the influence of other variables not observed in this study.

Needs Analysis of Edupreneurship Learning in the English Language Education Study Program Shilfani Shilfani; Mey Enggane Limbongan
Ethical Lingua: Journal of Language Teaching and Literature Vol. 9 No. 2 (2022)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.450

Edupreneurship is a science that seeks to integrate entrepreneurship ideas, concepts, and attitudes into the world of education. Needs analysis is the first step in determining the problem overview, correcting, and finding problem solving to design the program from the next course. The goal of this research is to determine the needs of students in the Edupreneurship Course of the English Study Program, FKIP, UKI Toraja. The development method (Research and development/ R&D) was used in this study. Borg and Gall (1979:772) state that "R&D is a process used to develop and validate educational products." This research is based on efforts to produce and validate an educational product, according to this definition. In this study, researchers used a research instrument, namely a questionnaire, to collect data. That after data analysis, the researchers concluded that student needs in the English Study Program's Edupreneurship Course, FKIP, UKI Toraja, namely: The material for teaching edupreneurship is integrated with English language skills such as speaking, listening, reading, and writing. Respondents require group learning, training / workshops, learning in pairs, and learning alone (individually) when learning Edupreneurship. The respondents' high level of enthusiasm in responding to various topics such as the Presentation Method of independent/group assignments, independent/group tasks made in the form of videos and uploaded to social media, final tasks that produce a useful and selling value product, the need for business planning training, and Edupreneurship teaching materials on how to analyze new business opportunities.

PENGARUH PELAYANAN, FASILITAS DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG (STUDI PADA PENGUNJUNG OBJEK WISATA SA’PAK BAYO BAYO) Mey Enggane Limbongan
JSSHA ADPERTISI JOURNAL Vol. 2 No. 1 (2022): Jun 2022
Publisher : JSSHA ADPERTISI JOURNAL

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to find out the effect of service, facility and tourist attraction on visit decision to visit Sa’pak Bayo Bayo Tourism Object in Sangalla, Tana Toraja. The result of t-test show that service variable does not have a significant effect on decision to visiting the tourism object. Otherwise, facilities and tourist attraction variables partially had a positive and significant effect on visit decision. The result of F-test show that all the independent variable simultaneously have a positive and significant effect on visit decision. The results of this study can be used by tourism object managers in developing and improving the quality of tourist objects in terms of services, facilities and tourist attractions.

Strategi Promosi Rumah Makan Soponyono Dalam Mempertahankan Pelanggan Di Kecamatan Kesu’ Kabupaten Toraja Utara Jeanne Fransisca Bokko; Abedneigo.C. Rambulangi; Mey.E. Limbongan
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.231

This research aims to answer the questions (1) How is the promotion and promotion strategy carried out by Rumah Makan Soponyono? (2) How to retain customers? This study used descriptive qualitative method. Data was collected by means of observation, interviews and documentation with business owners, employees and customers of Soponyono Restaurant. The results obtained from this research are the Promotion Strategy for Soponyono Restaurant using promotional media using social media, namely WhatsApp and how to retain customers by exchanging good, polite and friendly messages towards customers and convincing customers that at Soponyono Restaurant the food and drink menus are delicious. , delicious and comfortable place.

Pengaruh Faktor Harga, Fasilitas, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Konsumen untuk Menginap di Toraja Heritage Hotel Adolfina Ro’son; Abedneigo. C. Rambulangi; Mey Enggane Limbongan
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1109

The purpose of this study is to determine whether there is an effect of price, facilities, location, quality of service on consumer decisions at Toraja Heritage Hotel. Data collection procedures from this research are observation, questionnaire, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The conclusion of this study is that the variable facilities have no effect on consumer decisions and the variables price, location, and service quality have an effect on consumer decisions in Toraja Heritage Hotel.

Pelestarian Budaya Melalui Pemberdayaan Perempuan dalam Manajemen Usaha dan Digitalisasi Pemasaran Kain Tenun Asli Toraja Rahma Gusmawati Tammu; Mey Enggane Limbongan; Stefani Marina Palimbong; Clara Sappode; Julia Patiung
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3496

Pengabdian skema kemitraan bertujuan memberikan pendampingan manajemen usaha dan digitalisasi pemasaran Tenun di Dusun Palamban Kelurahan Sa’dan Matallo. Permasalahan mitra belum melakukan pengelolaan usaha dan pemasaran berbasis digital produk tenun asli Toraja. Solusi yang ditawarkan adalah pelatihan dan pendampingan penerapan strategi pemasaran berbasis digital dalam usaha serta pendampingan dan pelatihan terkait manajemen usaha (perhitungan HPP, penyusunan laporan keuangan dan pengelolaan SDM). Tim menggunakan metode dengan strategi kronologis, urutan pelaksanaan kegiatan dimulai dari diskusi permasalahan mitra, pelatihan dan praktik pendampingan. Hasil kegiatan pengabdian (1) mitra mampu mengidentifikasi komponen biaya dalam pembuatan tenun, (2) peningkatan pemahaman dan kemampuan mitra terkait harga pokok produksi (3) kemampuan mitra menentukan harga jual, (4) mitra memahami pentingnya pemasaran digital, (5) mitra dalam proses menerapkan pencatatan keuangan berbasis digital (6) mitra dalam proses menerapkan pemasaran menggunakan Marketplace. Rencana tindak lanjut kegiatan ini yakni evaluasi hasil penjualan setelah mitra menerapkan pemasaran digital dan pemeriksaan aplikasi pencatatan keuangan mitra.

Building Tana Toraja Towards a Smart City Lisa Kurniasari Wibisono; Mey Enggane Limbongan; Dina Ramba
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1039

Tana Toraja is one of the districts located in the northern part of South Sulawesi. Currently, the Tana Toraja District plans to build at least 31 4G cellular network towers in 10 sub-districts to equalize the development of telecommunication infrastructure in the area. Therefore, this research is conducted to provide recommendations to the Tana Toraja District Government regarding the optimization of village development policies using information and communication technology approaches and to encourage the implementation of digital empowerment in public services. The results of this study indicate that the approach that can be used by the Tana Toraja District Government in building towards a smart city includes: developing infrastructure that can support smooth internet connectivity throughout the area and developing public services towards digitalization, such as e-Administration, e-Transportation, e-Health, e-Money, and e-Report. However, the increasing offering of technology-based public services to be developed in the Tana Toraja District will pose significant challenges, particularly in terms of human resources, financing, and data security.

Analisis Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan: Studi Kasus Pada Alfirah Meubel, Batupapan Limbongan, Mey Enggane; Panggeso, Gideon
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 1 No. 1 (2020): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Penelitian ini bertujuan untuk menganalisa pengaruh harga dan kualitas produk terhadap kepuasan pelanggan. Metode yang digunakan adalah metode kuantitatif dengan menggunakan sampel sebanyak 30 responden yang merupakan pelanggan Alfirah Meubel. Teknik pengumpulan data yaitu dengan menggunakan kuesioner yang akan diolah dengan pengujian uji validitas dan relibialitas, uji normalitas, uji multikolonieritas dan regresi linear berganda. Hasil pengujian menunjukkan bahwa koefisien determinasi (R Square) variabel harga dan kualitas produk berpengaruh secara simultan atau bersama-sama terhadap kepuasan pelanggan yaitu sebesar 64,8%, sedangkan 35,2% dipengaruhi oleh variabel yang tidak dijelakan dalam penelitian ini. Pada uji t hanya kualitas produk yang mempunyai pengaruh secara signifikan terhadap kepuasan pelanggan, dibuktikan dengan melihat t hitung lebih besar dari t tabel (3,627 > 2,052), sedangkan variabel harga tidak berpengaruh secara signifikan dalam mempengaruhi kepuasan pelanggan, dibuktikan dengan melihat t hitung lebih kecil dari t tabel (0,334 < 2,052). Dapat disimpulkan bahwa pelanggan pada Alfirah Meubel tidak melihat dari seberapa harga yang diberikan, tetapi melihat dari seberapa baik kualitas produk yang ditawarkan.

Analisis Perputaran Persediaan Barang Dagang Pada Apotek Sumber Farma Bolu Kecamatan Tallunglipu Biringkanae, Astriwati; Limbongan, Mey Enggane
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 2 No. 1 (2021): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Analysis of Merchandise Inventory Turnover at Sumber Farma Bolu Pharmacy, Tallunglipu.This research is a quantitative descriptive study that aims to determine the system of recording incoming and outgoing goods at the Sumber Farma Bolu Pharmacy. The types of data used in this research are primary and secondary data. Data collection techniques were carried out by observation, interviews, and documentation.The results of this research are the level of inventory turnover at Sumber Farma Bolu Pharmacy for the type of patent medicine is about 12 times a year and classified as good due to the standard, while for the type of generic medicine is about 9 times a year and the turnover rate below the type of patent medicine. This is due to the accumulation of merchandise in the warehouse and also many merchandise are damaged and can no longer be sold (expire).

Co-Authors Abedneigo C. Rambulangi Adolfina Ro’son Adriana Madya Marampa Alexander Rinto TalluBali Althon K. Pongtuluran Astriwari Biringkanae Biringkanae, Astriwati Clara Sappode Devica Devica Dian Intan Tangkeallo Dina Ramba' Dina Ramba' Elisabet Pali Enawan, Priska Sulo Gebi Buli Grace Sriati Mengga Helba Rundupadang Hilda Arruan Saratu’ Imelda Jesika Bura Irmawati Mangguali Isak Pasulu Jeanne Fransisca Bokko Jeanne Fransisca Bokko Joris Masarrang Julia Patiung Langi’, Eban Taruk Lisa K. Wibisono Lisa K. Wibisono Lisa Kurniasari Wibisono Marchelin Maria Sonda Baco Marinus Ronal Marinus Ronal Markus Deli Girik Allo Marniati Marniati Nelce Opang Novita Rante Paranduk Oktajayanice, Wildalend OKTAVIANUS PASOLORAN Palambingan, Herianto Ganti Palimbong, Yuski Panggeso, Gideon Patandean, Desryani Pompeng, Olivia Devi Yulian Rahma Gusmawati Tammu Salu, Angelia Shilfani Shilfani Shilfani Shilfani Shilfani, Shilfani Stefani Marina Palimbong Suba Sampewai, Melvis Putri Prasintia Sulo, Riski Bin Suleman Susanti Susanti Wensy Senolinggi Wilma Dian Ardiyanti Winta Panimba Yovita Yovita

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