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All Journal JURNAL PENDIDIKAN TAMBUSAI CONTENT: Journal of Communication Studies
Fathurrahman, Aulia
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Eksistensi Radio dalam Program Podcast di Era Digital Konten Sampurna, Ahmad; Fathurrahman, Aulia; Pohan, Dinda Sakinah; Zaki, Muhammad Fakhruz; Lubis, Hadromi Alwi; Wulandari, Sindi; Putri, Sabrina Sayra
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13135

Abstract

Hadirnya ilmu perkembangan dan teknologi baru yang ada di Indonesia dan mulai digunakan oleh stasiun penyiaran publik, swasta, maupun komunitas untuk menyebarluaskan siaran melalui media internet, yaitu streaming. Salah satu radio yang menggunakan radio internet atau streaming untuk menyebarluaskan program siarannya, dalam menerapkan strategi komunikasi Radio Star FM, 104,6 terlebih dahulu mengenal khalayak sasaran (pendengar). Setelah mengetahui khalayak sasaran, di era digital saat ini Radio Star FM, 104,6 membuat program podcast, karena di era digital saat ini membuat program podcast merupakan hal utama yang dapat ditawarkan kepada klien – kliennya dalam menawarkan kerjasama iklan radio. Radio merupakan salah satu media komunikasi massa yang efektif bagi masyarakat karena jangkauannya yang luas dan dapat menembus berbagai lapisan dan kalangan masyarakat. Keberhasilan suatu radio pada umumnya bergantung pada bagus tidaknya suatu program acara yang di sajikan. Hasil penelitian ini penulis menyimpulkan bahwa eksistensi Radio Star FM, 104,6 sebagai media informasi masyarakat kota Medan dan sekitarnya telah mewarnai kehidupan pendengarnya, dalam era digital saat ini Radio Star FM, 104,6 telah membuat konten konten yang menarik unik kreatif agar eksistensinya tetap bertahan. Studi analisis deskriptif ini bertujuan bagaimana stasiun radio dapat bertahan di era digital dengan pemanfaat new media yaitu podcast. Podcast merupakan konten digital yang sedang popular dikalangan masyarakat khususnya kaum muda-mudi. Maka dari itu perlunya media radio mengikuti perkembangan teknologi informasi berbasis internet atau digital.
Awareness of the Employment Crisis on @CNNIndonesia Among Islamic Broadcasting Students at the State Islamic University of North Sumatra Fathurrahman, Aulia
CONTENT: Journal of Communication Studies Vol. 3 No. 02 (2025): Interpersonal, Public Service, and New Media Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i02.21444

Abstract

Society has experienced rapid development in the fields of health, technology, and social life. The continuously evolving digital era has transformed various aspects of social life, particularly in the ways people communicate, access information, and develop social awareness. Mass media plays an important role as a medium of interaction and information dissemination within society, especially among Millennials and Generation Z, who are recognized as digital natives. This study aims to analyze the responses of students of the Islamic Broadcasting Communication (KPI) Study Program at UINSU toward the issue of the employment crisis in Indonesia, as well as to examine the influence of social media news coverage on their awareness. This study uses a descriptive qualitative approach with a case study method. The research subjects were KPI UINSU students from the 2022 cohort who had accessed employment-related news through the Instagram account @cnnindonesia. The findings indicate that news about the difficulty of obtaining employment uploaded by the Instagram account @cnnindonesia was perceived as relevant to the social realities faced by society, particularly young people. The limited availability of job opportunities has become a shared source of concern, especially for graduates who have not yet obtained employment opportunities. Nevertheless, some informants considered that the information presented was not significantly different from other media and therefore did not have a specific influence on their patterns of thought or actions.
Co-Authors Lubis, Hadromi Alwi Pohan, Dinda Sakinah Putri, Sabrina Sayra Sampurna, Ahmad Wulandari, Sindi Zaki, Muhammad Fakhruz