Indra Lesmana, Ceta
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Pengaruh Rasio Likuiditas Dan Rasio Solvabilitas Terhadap Return On Asset (ROA) Yang Mempengaruhi Harga Saham (Studi Kasus Pada Bank Umum Syariah Yang Terdaftar di Bursa Efek Indonesia) Indra Lesmana, Ceta; Alamsyah, Lutvi; Widya Kalpikawati, Ema
Kartika: Jurnal Studi Keislaman Vol. 2 No. 2 (2022): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1268.341 KB) | DOI: 10.59240/kjsk.v2i2.13

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menjelaskaan pengaruh rasio likuiditas dan rasio solvabilitas terhadap Return On Asset yang mempengaruhi harga saham. Jenis penelitian ini adalah kuantitatif dengan fokus penelitian pada 3 Bank Umum Syariah yang terdaftar di BEI pada periode 2016-2019. Data yang digunakan adalah data sekunder dengan teknik pengambilan sampel purposive sampling. Analisis data menggunakan Partial Least Square (PLS) dengan aplikasi SmartPLS versi 3.0. Hasil analisis menunjukkan bahwa rasio likuiditas dengan menggunakan indikator current ratio memiliki pengaruh negatif signifikan terhadap ROA dengan perolehan nilai T statistik hitung 2.039 > T tabel 1.96 dan P values 0.042 < 0.05. Rasio solvabilitas menggunakan indikator debt to eqity ratio terhadap ROA memiliki pengaruh negatif signifikan dengan perolehan nilai T statistik hitung 2.220 > 1.96 dengan original sampel -0.675 dan nilai P values sebesar 0.027 < 0.05. Variabel ROA tidak memiliki pengaruh terhadap harga saham dengan perolehan nilai T statistik 0.455 < 1.96. Untuk Current ratio tidak memiliki berpengaruh signifikan terhadap harga saham dengan T statistik 0.836 < 1.96 dan P values 0.404<0.05. Untuk debt to equity ratio hasil perolehan T statistic 2.816 > 1.96 dan P values 0.005 < 0.05 menunjukkan adanya pengaruh yang negatif dan signifikan.
KETERLIBATAN EGO TERHADAP KEPERCAYAAN DAN KOMITMEN DALAM MENINGKATKAN MINAT ANGGOTA (Studi Pada KSPPS BMT Nusantara Mojopahit Mojokerto) Badriyah, Mufasikhatur Robiatul; Indra Lesmana, Ceta
Jurnal Dinamika Ekonomi Syariah Vol 11 No 1 (2024): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v11i1.781

Abstract

This research aims to analyze how ego involvement increases the interest of members or customers at KSPPS BMT Nusantara Mojopahit Mojokerto. As an effort to change the negative perspective that appears in society. This research uses a qualitative approach with descriptive research type. Data collection techniques were carried out using interview, observation and documentation techniques. The data analysis technique uses descriptive analysis with stages of data reduction, data presentation, and drawing conclusions. The research results show that ego involvement carried out by KSPPS BMT Nusantara Mojopahit through product variations, good service quality and in accordance with members' needs and desires plays a role in overcoming the impact of negative views in society. Suitable product variations and affordable margins increase public interest in KSPPS BMT Nusantara Mojopahit. The quality of service maintained by BMT Nusantara Mojopahit creates a positive experience for members and overcomes the community's negative views of cooperatives. Ego involvement built through personal communication, shared identity (NU) with the community, and word of mouth marketing (WOM) succeeded in attracting greater public interest in KSPPS BMT Nusantara Mojopahit.
OPTIMIZATION OF PRODUCT MARKETING IN SHARIA BANKING THROUGH SOCIAL MEDIA Indra Lesmana, Ceta; Haridah
Multifinance Vol. 1 No. 2 (2023): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i2.32

Abstract

Islamic banking is a sector that continues to grow in Indonesia, with the aim of providing products and services that comply with sharia principles. Social media is one increasingly well-liked tool Islamic financial institutions use to market their goods. This research aims to explore the potential for optimizing product marketing in sharia banking through social media. This research uses a descriptive analytical method by collecting data through a literature study and analysis of social media content used by Islamic financial institutions in Indonesia. The research results show several problems related to optimizing product marketing in sharia banking via social media, including content incompatibility with sharia principles, credibility of sharia financial institutions, public misunderstanding of sharia banking products, controversy and negative perceptions, as well as consumer protection. To overcome this problem, this research also identifies several strategies that can be used by Islamic financial institutions to optimize product marketing on social media.
KETERLIBATAN EGO TERHADAP KEPERCAYAAN DAN KOMITMEN DALAM MENINGKATKAN MINAT ANGGOTA (Studi Pada KSPPS BMT Nusantara Mojopahit Mojokerto) Badriyah, Mufasikhatur Robiatul; Indra Lesmana, Ceta
Jurnal Dinamika Ekonomi Syariah Vol. 11 No. 1 (2024): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v11i1.781

Abstract

This research aims to analyze how ego involvement increases the interest of members or customers at KSPPS BMT Nusantara Mojopahit Mojokerto. As an effort to change the negative perspective that appears in society. This research uses a qualitative approach with descriptive research type. Data collection techniques were carried out using interview, observation and documentation techniques. The data analysis technique uses descriptive analysis with stages of data reduction, data presentation, and drawing conclusions. The research results show that ego involvement carried out by KSPPS BMT Nusantara Mojopahit through product variations, good service quality and in accordance with members' needs and desires plays a role in overcoming the impact of negative views in society. Suitable product variations and affordable margins increase public interest in KSPPS BMT Nusantara Mojopahit. The quality of service maintained by BMT Nusantara Mojopahit creates a positive experience for members and overcomes the community's negative views of cooperatives. Ego involvement built through personal communication, shared identity (NU) with the community, and word of mouth marketing (WOM) succeeded in attracting greater public interest in KSPPS BMT Nusantara Mojopahit.